For Society Activation Best Residential Locality Punawale

How can RWA Society Gate Branding help you boost brand visibility in Punawale,Pune?

Fulcrum is a full Society activation Agency in Punawale-Pune leveraging a Brand Promotion and Traditional Marketing mix to accelerate your brand’s growth. Our name is a union of “Fulcrum” and “Resources.” We elevate all of the events that take place in your business including increasing Events, reducing friction from your commerce checkout process, and helping you throughout the entire marketing ecosystem.

We know that you need an expert Brand Promotions Agency behind you; we get it! That’s why we designed everything we do around growing your brand. View our work to find out what we can do for you!

Society Activation

Right Place to Engage Your Target Audience !

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Why Choose Us For RWA Housing Society Activation?

Residential Societies Activation Campaign

A brand activation is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service to various housing and other residential societies within the city

One on one connection:

We all admire the fact that society activation is the most authentic tool for marketing in the local as well as international market. We take advantage of the advanced technology and facilitate the direct connection between the brands and their customers.

Attractive visualizers:

For the construction of high-quality brand activation kit, all you need is the team of highly skilled visualizers and designers. At Fulcrum Resources, we offer our clients highly engaging, consistent and appealing brand communication across business and customers.

Expert engagement:

To ensure that you get what you demand, we have with our team of dedicated and experienced project managers. Our project managers will make sure that the whole brand promotion or sales promotion project go smoothly without any obstacle or hurdle.

Rich experience with us:

At Fulcrum Resources, we have extensive experience in arranging high-quality consumer engagement and interactions. Come to us for the highly competitive and classic BTL solutions. Our primary purpose is to deliver comprehensive and all-inclusive highly affordable sale promotion or brand activation services.

Extremely Authentic BTL Solutions:

For the brand promotion, we have the experienced and the most dedicated team. Our world best kit ensure that your target customer gets eh unique and amazing experience, Society promotions are an innovative method of using product display,

Complete Assistance:

Become partner Fulcrum Resources to ensure your society activation a stress-free and smooth affair. We offer our highly valuable customers, complete project management services for marketing and promotion of their brand. Starting from the designing to all the on-site installation we are here to assist you in every step

Timely delivery:

At Fulcrum Resources, we are well aware of the fact that time is money and how important is the timely delivery of the project is. So make sure that we completed the whole marketing and brand activation kits. Being the best social engagement firm, we have with us the best team to work and to make it possible to timely delivery of the project.

We operate in all industries :

With our detailed societal information and hyper marketing techniques, we deliver the best society activation campaigns and have delighted clients in FMCG industry to almost all industries.

Connect With Your Customers

Choose your Target Audience !!

Women

Old People

Kids

Students

Professionals

Planning, Budgeting, and Implementation

Our Services

Door To Door Marketing

EVENT STAFFING

Shopping Centre Marketing

STREET TEAMS

PRODUCT SAMPLING

PRODUCT DEMONSTRATORS

Campus Activation

App Launches Promotion

In-store Promotion

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Get in touch with us

Let us help you plan and execute a great Society Activation Strategy.

The residential localities in the cities have their own committees or associations for the maintenance of the residential area. These committees are known as the Residential Welfare Associations or RWAs. They mostly take care of the residential compound like the parks, pool, roads, parking, elevators, fences, etc. Since the residents of the society are solely responsible for funding the operations of the RWAs, they are seldom low in funds. This opens up the opportunity for the brands to step in.

Advantages of RWA Society Gate Branding:

Advertising on the society gates proves to be highly beneficial for both the brand and the RWAs. That is to say, it is a win-win situation for both. The brand gets to spread its message by advertising on the society gate and the RWAs will have their gates built and funds refurbished. As a result, Society Gate Branding in Punawale-Pune is slowly rising in demand and popularity.

RWA Society Gate Branding gives good visibility to the brands. They prove to be good vantage points for OOH advertising. Not only does this kind of branding attract the residents of the society but also the onlookers and passers-by. Undoubtedly, society gate branding is one fail-proof way to increase the visibility of your brand.

Besides these, RWA Gate Society branding also helps in geo-targeting your brand. If you wish to spread the image and message of your brand in a specific area, RWA branding is a potent and effective option, just like the other outdoor advertising media options. Furthermore, RWA gate advertising aids in producing maximum and the most impactful brand impressions in certain demographics of people.

For instance, it can be said that residents living in the same residential apartment approximately share the economic background. This is most effectively put to use by the advertisers for brand activation. Thus RWA society gate advertising has the scope of producing greater ROIs by specifically targeting people based on their economic and social backgrounds.
Similarly, co-operative housing societies can also be a good ground for creating stronger brand recall among consumers.

So, RWA Gate Society branding gives the businesses a considerable boost by enlarging outreach program. It also creates an uninterrupted link with the consumers to fortify and consolidate reliability towards the brand.

RWA Activation: The concept and its benefits

RWA stands for residential welfare association. It is an independent organization that handles events and activities related to residential societies in metro and suburban cities in India. The organization handles all the activities related to the residential societies that fall under RWA. It a group of members that work in the interest of people living in housing societies and colonies. The aim of RWA is to resolve any problems and to provide better facilities to the residents. RWA also organizes social events, festival gatherings and sports activities etc. to entertain residents.

What is RWA activation and why it is important?

If we look around all we would see is numerous sky-high and fully accommodated building. The rising popularity of housing societies and residential building have increased the need of RWA bodies everywhere. Through RWA the management of housing societies becomes easier.

RWA activation refers to exploring branding and advertising opportunities at residential societies. Through events organized by RWA the brands can explore the potential of residential society branding. Moreover, through activation the brands gets to put their ad material in the society premises with the permission granted by RWA. The aim of RWA activation is to let the brand interact with its target audience directly.

Benefits of Residential Housing Society activation:

Through society activation the brands can advertise themselves in a conducive and clutter –free environment.
society activation works best for brands that have families, salaried individuals and kids as their prime audience.
The residential societies let the customer and business engage with each other directly rather than through an intermediate channel.
The brands receives quick feedback and hence can improve effectively. The feedback helps in brand improvisation, brand building and positive brand reinforcement.
Brand can build a customer data base that it can utilize to build new products, improvise existing product and to formulate new marketing strategies.
RWA activation is a way of getting brands and customer closer through a single platform.
Advertising formats that can be used after RWA activation:
- Live Demos: The brands can demonstrate their utility by conducting live demos in society. For instance, a hair straightener brands can give free hair straightening service for volunteers. This way they can show the utility the product and its results to the target customer then and there itself.
- Kiosks and canopies: Through kiosks the brands can distribute free samples of products and can encourage the target audience by informing the audience about the qualities of the product or service. For instance, a car brand can park a car beside the kiosk or under the canopy and ask the visiting customers to take a test drive. During the test drive the brand representative can talk about exclusive features of the car.
- Programmatic ads: Brands can display programmatic ads on LED screens in the residential premises to make sure that ad is received by the target audience at the right place and at right time. For instance, a food delivery app can intentionally play ads on the LED screens placed outside the lift lobby, prior to dinner time, to provoke customers to order food instead of cooking after they come tired from office. A hungry and tired audience will easily accept the ad and act on it instantly.
- Knocking the door: The brands can reach the customers directly by reaching their homes and talking about the brands in complete detail through RWA activation. For instance, an educational institute can ask for permission to personally meet the students and parents at their homes and provide them with the details about the courses, scholarship programs, fees structure or any discount on fee through personal interaction.
- Festive formula: The brands can introduce new product, offer heavy discount or provide freebies during special occasions and festivals to stimulate an already excited audience. ‘Diwali Melas’, ‘ New Year Celebrations, ‘cultural events’, ‘RWA Inter-society competitions and sports events’ are few important occasions where the full potential of RWA activation cab be explored.
Brands than can benefit from RWA activation include:
- FMCG brands
- Healthcare brands
- Educational brands
- Financial and banking brands
- Automotive brands
Today, the customer is over-loaded with advertising messages from both traditional and digital media. RWA activation helps in breaking this pattern by engaging the audience on one-on-one basis and by providing authentic information about a product or service.

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For Society Activation Best Residential Locality Punawale

Punawale

About Punawale

Overview

Punawale is one of the well developed suburbs of Pimpri-Chinchwad just next to Ravet. It is situated in the northern parts of Pune city and western parts of Pimpri-Chinchwad. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. Mumbai-Pune Expressway is just 2 minutes away from Punawale. It is also in close proximity to Wakad and benefits from convenient access to various hospitals, banks/ATMs, educational institutions, schools and shopping malls. Tathawade, Kiwale, Pradhikaran, Pimpri-Chinchwad, Wakad, Pimple Saudagar, Hinjewadi, Nigdi are some of the prominent localities situated close to Punawale. The introduction of IT Park near Hinjewadi provoked a amazing real estate growth in the region boosted by IT professionals. Pune city is located at a distance of 22 km via NH48 while Mumbai about 132 km via Mumbai-Pune Highway from Punawale. Many property buyers and investors are aiming one of the peaceful localities of Pimpri-Chinchwad region, Punawale due to its proximity to the IT corridor of Hinjewadi. Flats in Punawale is gaining importance at the perfect investment option, as the locale is still offering an affordable budget to its homebuyers. Some of the key residential projects in Punawale are Pethkar Siyona, Siddhashila Eela, GK Rose Mansion, Garve Golden Treasures, Legacy Urbania, Saarrthi Stanza, Benchmark SiroccoGrande among others.

Connectivity

Punawale is well connected to the rest of the city by road and rail. PMPML buses shuttle across the area frequently, connecting it with other areas of the city. Sharing / private Auto Rickshaws and cabs are also available.

It enjoys excellent connectivity to Pune International Airport which is located at distance of 32 km via Aundh-Ravet BRTS route/Kalewadi Main Road.

Akurdi, Chinchwad, Pimpri, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Punawale, situated at a distance of 6.4 km Walhekarwadi Road.

There are two main Roads Kate Wasti Road and Tathawade Road passes passes through the locality which further connects to the Mumbai Highway and Katraj-Dehu Bypass Road.

Factors for past growth

Located advantageously close to Hinjewadi and it’s growing IT Park and the Pune-Mumbai Expressway, Punawale has now emerged as the location of choice for home buyers from the Information Technology as well as manufacturing segments. Most of the IT professionals either looking for affordable homes in Punawale or its surrounding areas to reside. As a result, the locality has experienced tremendous rental yield.

Another importance of the locality is its accessibility from the industrial belt of Pimpri Chinchwad area namely, Bhosari, Talegaon, Tathawade. As a result, workforce from these industrial units want their residence close to their workplace which has boosted the residential as well as rental demand and development in the region. The region has also seen considerable rental demands for 2 BHK apartments in Punawale.

Infra Development (Social & Physical)

Some primary schools and Pre-primary schools affiliated to Maharashtra state board have been developed in this locality in the past few years. Many schools affiliated to ICSE and CBSE have been established within the area limits. PCMC Primary School, International School of Management Studies, Kidzee Ravet, Rising Royals English Medium School, Shanti Juniors Ravet, Bhondve Primary School, Candid Nursery School etc.

The major hospitals in Punawale include Unique Multispeciality Hospital, Aditya Birla Memorial Hospital, Akurdi PCMC Hospital, Saijyoti Hospital & ICU, Om Shree Swami Samarth Hospital, Shree Hospital among others.

It houses a number of luxurious shopping hubs, including Premier Plaza Mall, City One Mall, R Mart, Central Mall to name a few. It also houses retail outlets of famous national and international brands like Amul Retail Outlet, Gurukrupa Retail Outlet, My Jio Store, Raymond Retail Shop, Pantaloons, Croma, Reliance Digital, Lifestyle, Peter England etc.

Airport Advertising Punawale-Pune

Auto Rickshaw Advertising Punawale-Pune

Billboard Punawale-Pune

Bus Advertising Punawale-Pune

Bus Shelter Advertising Punawale-Pune

Car Branding Punawale-Pune

Celebrity Endorsements Punawale-Pune

Cinema Advertising Punawale-Pune

Punawale-Pune Cinema Advertising in Theatres

RWA Branding in Punawale-Pune

Train Advertising in Punawale-Pune

Transit Advertising in Punawale-Pune

TV Advertising Punawale-Pune

Digital marketing Punawale-Pune
Events Punawale-Pune
Exhibition Advertising Punawale-Pune
Hyperlocal Marketing Punawale-Pune
Influencer Marketing Punawale-Pune
IT Tech Park Advertising Punawale-Pune
Lift Advertising Punawale-Pune
Mall Branding Punawale-Pune
Marketing Agency inPunawale-Pune

Metro Station Branding Punawale-Pune
Metro Train Branding Punawale-Pune
Mobile App Branding Punawale-Pune
Mobile Hoardings Punawale-Pune
OOH Advertising Punawale-Pune
Outdoor Advertising Punawale-Pune
Petrol Pump Advertising in Punawale-Pune
PR Advertising Punawale-Pune
Radio Advertising Punawale-Pune
Railway Station Advertisement Punawale-Pune
Rural Advertising Punawale-Pune

Pune-city

PUNE

Pune, is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.[23] It has been ranked as “the most livable city in India” several times.[24] Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).[25]

According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.[9] Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,[26] Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.

HISTORY

The circular Nandi mandapa at the Pataleshwar cave temple built in the Rashtrakuta era

Pune was part of the Jagir (fiefdom) granted to Maloji Bhosale in 1599 for his services to the Nizamshahi (Ahmadnagar Sultanate).[39] Pune was ruled by the Ahmadnagar Sultanate until it was annexed by the Mughals in the 17th century. Maloji Bhosale’s grandson, Chhatrapati Shivaji Maharaj, the founder of the Maratha Empire, was born at the fort of Shivneri, about 90 km from Pune.[40] It changed hands several times between the Mughals and the Marathas in the period 1680 to 1705.

After the destruction of the town in raids by the Adil Shahi dynasty in 1630 and again between 1636 and 1647, Dadoji Konddeo, the successor to Dhadphale, oversaw the reconstruction of the town. He stabilised the revenue collection and administrative systems of the areas around Pune and the neighbouring Maval region. He also developed effective methods to manage disputes and to enforce law and order.[41] The Lal Mahal was commissioned in 1631 and construction was completed in 1640 AD.

GEOGRAPHY

Pune is situated at approximately 18° 32″ north latitude and 73° 51″ east longitude. The city’s total area is 15.642 sq. km.[80] By road Pune is 1,173 km (729 mi) south of Delhi, 734 km (456 mi) north of Bangalore, 570 km (350 mi) north-west of Hyderabad and 149 km (93 mi) south-east of Mumbai.

Pune lies on the western margin of the Deccan plateau, at an altitude of 560 m (1,840 ft) above sea level. It is on the leeward side of the Sahyadri mountain range, which forms a barrier from the Arabian Sea. It is a hilly city, with Vetal Hill rising to 800 m (2,600 ft) above sea level. The Sinhagad fort is at an altitude of 1,300 metres (4,300 feet).

The old city of Pune is at the confluence of the Mula and Mutha rivers. The Pavana, a tributary of Mula river and Indrayani river, a tributary of the Bhima river, traverse the northwest suburbs of Pune.

Laxmi road, the main shopping street in inner city Pune

ECONOMY

The second largest city of Maharashtra, Pune contributes a GDP(PPP) of $48 billion.[22] Pune has the fifth largest metropolitan economy and the sixth highest per capita income in the country.[129][130] The key sectors of the local economy are education, manufacturing and information technology (IT). Pune has historically been known as a center for higher education and has been referred to as the educational capital of India. In 2016, it was reported that nearly 500,000 students from across India and abroad study in Pune at nine universities and more than a hundred educational institutes.[131][132] It is known as Industrial powerhouse of Maharashtra. The city is widely known for its IT and manufacturing industries. Industrial areas are developed in Pimpri-Chinchwad, Chakan, Indapur, Ranjangaon etc.

It serves as headuqarters to Kirloskar Group, Bajaj Auto, Serum Institute of India, Tata BlueScope Steel, Bharat Forge, Kalyani Group, Tata Steel Processing and Distribution etc. Public sector undertakings such as Hindustan Antibiotics, Maharashtra State Agri and Rural Tourism Co-operative Federation Limited, Pune Mahanagar Parivahan Mahamandal Limited are based in the city. Pune is a major manufacturing and industrial hub. It has established industries in the fields of automobile, ekectronics & hardware, aerospace, pharmaceuticals, locomotives etc.

PUNE DISTRICT'S

The eighth largest metropolises in India, Pune is located in the state of Maharashtra. It is the second largest city in the state after Mumbai, and is an important city in terms of its economical and industrial growth. Once the hometown of Marathas and a centre of power for the Maratha Empire, the presence of the numerous edifices in Pune links to its rich and glorious past. The city leads as the ‘veritable heartland’ of cultural Maharashtra. Pune also has made its mark as the educational epicenter winning itself the sobriquet, ‘The Oxford of the East’. Not just that, it has a growing industrial hinterland, with information technology, engineering and automotive companies sprouting. The city is known for cultural activities like classical music, spirituality, theatre, sports, and literature. Pune is a pleasant travel getaway destination to spend a quiet holiday.

more info

Pune Municipal Corporation (PMC) is the civic body responsible for local government. It comprises two branches, the executive branch headed by the Municipal Commissioner, an IAS officer appointed by the Government of Maharashtra, and an elected deliberative branch, the general body, headed by the Mayor of Pune.[180] Municipal elections are held every five years to elect councillors, commonly known as “corporators”, who form the general body. The current general body of the PMC elected in February 2017 has 162 corporators representing 41 multi-member wards (39 with 4 corporators each and 2 with 3 each).[181] The general body, in turn, elects the mayor and the deputy mayor.

demographics

The city has a population of 3,124,458; while 5,057,709 people reside in the Pune Urban Agglomeration as of the 2011 census.[106] The latter was c. 4,485,000 in 2005. According to the Pune Municipal Corporation (PMC), 40% of the population lived in slums in 2001.[107]

Since Pune is a major industrial metropolis, it has attracted migrants from all parts of India. The number of people migrating to Pune rose from 43,900 in 2001 to 88,200 in 2005.[108] The sharp increase in population during the decade 1991–2001 led to the absorption of 38 fringe villages into the city.[109] The top five source areas of migrants are Karnataka, Uttar Pradesh, Andhra Pradesh, Gujarat, and Rajasthan. The Sindhis in the city are mostly refugees and their descendants, who came to the area after the partition of India in 1947. Initially they settled in the Pimpri area, which is still home to a large number of Sindhi people. However, they are also present in other parts of the city. As agriculture has dwindled in recent decades, immigration of the erstwhile rural peoples now accounts for 70 percent of the population growth.

Pune population
Census	Population	%±
1901	153,320	—
1951	488,419	—
1971	856,105	—
1981	1,203,351	40.6%
1991	1,566,651	30.2%
2001	2,540,069	62.1%
2011	3,124,458	23.0%

Transport

Pune Suburban Railway (electric multiple units) (popularly called local trains) connect Pune to the industrial city of Pimpri-Chinchwad and the hill station of Lonavala. Daily express trains connect Pune to Mumbai, Nashik, Ahmedabad, Chennai, Delhi, Hyderabad, Nanded, Jaipur, Raipur, Nagpur, Visakhapatnam, Thiruvananthapuram, Kochi, Coimbatore, Bangalore, Allahabad, Kanpur, Howrah, Jammu Tawi, Vijayawada, Darbhanga, Goa, Gwalior, Varanasi, Bhubaneswar, Ranchi, Patna, and Jamshedpur. At Pune, there is a diesel locomotive shed and an electric trip shed.[227] Pune Railway Station is administered by the Pune Railway Division of Central Railways.

Bus

Public buses within the city and its suburbs are operated by Pune Mahanagar Parivahan Mahamandal Limited (PMPML). PMPML operates the Rainbow BRTS system, the first of its kind in India, in which dedicated bus lanes were supposed to allow buses to travel quickly through the city. The project has turned out to be a failure, receiving little patronage from the local citizenry.[229] Maharashtra State Road Transport Corporation runs buses from stations in Wakdewadi, Pune station, and Swargate to all major cities and towns in Maharashtra and neighbouring states.

AIRPORT

Pune International Airport at Lohegaon is one of the busiest airports in India. The airport is operated by the Airports Authority of India. It shares its runways with the neighbouring Indian Air Force base. In addition to domestic flights to all major Indian cities, the airport has international direct flights to Dubai, operated by Air India Express, and SpiceJet. Pune International Airport at Lohegaon was ranked third best in the category of 5-15 million passengers by Airport Service Quality

RESEDENTIAL AREAS

Pune in Maharashtra is one of the largest cities in India, with over 4 million people residing in it. The economy of Pune depends on its industrial sector. In addition, the city has a large student population due to its proximity to several universities. These include Deccan College and Symbiosis International University (SIU). If you’re in Pune, India, and looking to buy real estate, the city offers a residential option within several posh localities.

Pune is the preferred city to live in for most people because of its location, culture, and availability of real estate. In addition, the town is situated on the banks of river Pune, making it a popular residential development location.

Moving to Pune for work or starting a new life can be highly fruitful. This is because of the easy access to residential and employment opportunities anywhere in the city. Living options are plenty for those looking to make Pune a second home. There are several posh localities in Pune for you to choose from. You can select the locality as per your choice or place of work.

TOP RESEDENTIAL AREAS

Pune, Maharashtra’s cultural capital, is gaining importance in terms of property values over time. The number of most posh areas in Pune has also increased as a result of new start-ups and multimillionaires looking to invest in these areas.

If you’re looking for the best residential areas in Pune for your family or simply want to know which are the best residential areas in Pune, keep reading!

Koregaon Park
Kalyani Nagar
Aundh
Model Colony
NIBM Road
Viman Nagar
Magarpatta City
Kharadi
Hadapsar
Bavdhan
Pune as a Developing Metropolis

market yard

Market Yard is a marketplace in the city of Pune. It is known for wholesale of the vegetables, fruits & flowers.

Market Yard was shifted originally from ‘khalchi mandai’ from the peth area in Pune in order to expand the vegetable and fruit supply throughout the Pune City.

It was in 1980, when the then chief minister Sharad Pawar shifted the APMC market from mandai in Budhwar peth to the existing Market Yard at Gultekdi. This was carried out under the guidance and efforts of Late. Murlidhar Pandharinath Ghule, a trader in the old APMC market.

SHOPPING MALL

Phoenix Market City is a shopping mall developed by Phoenix Mills Limited, located in Pune, Maharashtra. It was opened in January 2011[1] and is one of the largest malls in India, with a retail area of 1.19 million square feet.[2] It is located in the Vimannagar area of Pune.[3]

Phoenix Market City has four floors of retail space and several features such as a retail zone, a food court with fine dining restaurants and quick service restaurants and a nine-screen PVR Cinemas.

MOVIE THREATERS

The Bal Gandharva Ranga Mandir is a drama theatre with an auditorium and exhibition hall located in Shivajinagar area of Pune, India. It is named after Marathi singer and stage actor, Bal Gandharva.

PARKs

Just 2 km from the Pune Railway Station lies this popular retreat for people of all ages. The gardens are situated next to Fitzgerald Bridge and take their name from the bund, or dam, on the Mula river.

HOSPITALS

Jehangir Hospital is a 350-bed hospital in Pune, Maharashtra, India. Sir Cowasji Jehangir and Lady Hirabai Jehangir founded the hospital on 6 February 1946.

The Jehangir Nursing Home was set by Sir Cowasji and Lady Hirabai who donated the land to start the hospital. The villa was called Ready Money Villa but they named it after their son Jehangir who passed away that year. The hospital began with 8 beds and Eduljee H Coyaji[3] was asked to helm Pune city’s first private hospital in May 1946.