Campus Marketing
Campus Marketing
Head back-to-school and connect students and key influencers with your brand on college campuses across the country using Fulcrum’s event staffing services.
Campus marketing events offer brands a great way to reach a niche demographic that they may have a hard time reaching through traditional forms of advertising. For brands to stay relevant with college-age consumers, they must provide unique and engaging experiences for them.
Fulcrum understands the need to provide outgoing and enthusiastic brand ambassadors and promotional staff that can approach and connect with college students on their terms. Build awareness for your brand, drive engagement, and create brand loyalty with those future spenders by letting Fulcrum take care of your campus marketing staffing needs.
Student Now, Loyal Customer Later
Increase Your Customer Base and Target College Students with Marketing
Campus marketing refers to the promotion of products, brands and ideas to the higher student population.
In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging and Host events , social media posts. In other words, there are many ways to grab the attention of college students and sell your products.
Build your brand’s credibility and recognition with a population that in the following years will constitute the majority of the market is seen as an investment by many companies. Essentially their goal is to translate a student today into a loyal customer in the following years.
There are several event marketing tactics that companies can use to connect with college students such as:
- STREET TEAM MARKETING
- CAMPUS SAMPLING EVENTS
- PRODUCT DEMONSTRATIONS
- LEAD GENERATION CAMPAIGNS
- EXPERIENTIAL MARKETING EVENTS (ON-CAMPUS AND OFF-CAMPUS)
- AWARENESS CAMPAIGNS
- COLLEGE MOBILE MARKETING TOURS
- PROMOTIONAL EVENTS
- BAR AND NIGHTLIFE PROMOTIONS
- TAILGATE MARKETING EVENTS
- PUBLICITY STUNTS
- COMMUNITY EVENTS
We help create stimulating events that offer free programs and activities for college students, while helping marketers reach this elusive audience.
Ways to Target College Students with Marketing
Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:
- Hand out freebies, such as free brand products and company services
- Create social media posts with hashtags directed at local college students
- Host events on your company’s behalf
- Attend campus events as a company representative
- Hand out promotional materials
How we can help?
Get more sales leads in your marketing funnel using our lead generation programs.
How to Target College Students with Marketing
When it’s time to have a marketing brainstorming session, you want to zone in on your best target audience. College students fall within this category.
College students spend money on all types of products. In 2019, college students had a spending power of $376 billion! No matter what your brand is or what industry your products or services fall within, college students will likely be some of your best customers. As a result, you might wonder how to target college students with marketing?
In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging social media posts. In other words, there are many ways to grab the attention of college students and sell your products.
Ways to Target College Students with Marketing
Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:
Establish a Campus Brand Ambassador Program
Many successful brands use campus brand ambassador programs to market their products to college students. The company staffs the brand ambassador program with college students who promote your products and services on their college campuses.
These in-person marketers use many strategies to get the word out on your company and brand products.
Brand ambassadors use the following marketing strategies to target college students and promote your products:
- Hand out freebies, such as free brand products and company services
- Create social media posts with hashtags directed at local college students
- Host events on your company’s behalf
- Attend campus events as a company representative
- Hand out promotional materials
You can task your brand ambassadors with job roles that work best for your company. And switch things up as you go!
Use Social Media Strategies
College students are big fans of social media. With this in mind, use social media whenever possible and target college students with your marketing.
Promote your brand products and services with eye-catching social media posts. This strategy gets your advertising messages out to a large group of people with little work on your end.
When you create social media posts for your target audience, keep hashtags in mind. Use the right hashtags to zone in on college students and tag them on products or services that might interest them. You can also assign social media jobs to your brand ambassadors.
Sponsor Fundraising Events on College Campuses
Another way to promote your brand with college students is to sponsor fundraising events on campus. Many colleges reach out to businesses and ask them to be event sponsors. You can sign up as an event sponsor, help a worthy cause, and get your brand name out there for all to see.
Some sponsorship opportunities are available every year while others are one-time events. However, both types of opportunities are excellent ways to target college students with marketing.
Hand Out Free Products to College Students
You want college students to remember your brand. As a result, you can accomplish this task by handing out free products.
By handing out samples, you’re providing college students with a way to try your products for free. If they like your products, they’ll remember your name and come back for more.
In addition, if you set up a campus ambassador program, provide your campus reps with products to hand out to students. Therefore, you can distribute products and college students will notice your brand.
Increase Your Brand Presence in Many Different Ways
When you plan your marketing strategy to target college students, use different techniques to increase your brand presence. You can start out slow and hire one or two campus brand ambassadors and pair that marketing strategy with social media posts. Or put out a full marketing campaign that features all types of advertising strategies.
Don’t limit college student marketing to one or two strategies. Explore many different marketing options and expand your reach on campuses across the nation.
Increase Your Customer Base and Target College Students with Marketing
College students are a prime target audience to focus on when you sell products and services. You can increase your customer base by gaining college students as customers. When you use a variety of marketing strategies, such as campus ambassador programs and product giveaways, your reach becomes even greater.
Learn more about starting your new brand ambassador program and the best ways to target college students with marketing with the help of Campus Commandos. Our team will show you how to roll out your brand ambassador program and promote your brand on campuses across the country.
Contact Campus Commandos today and take your marketing strategy to a whole new level!
Campus Marketing Agency in Pune
PUNE
Pune, is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.23 It has been ranked as “the most livable city in India” several times.24 Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).25
According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.9 Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,26 Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.
About Pune
Pune is situated to the west of Maharashtra and is the eighth largest metropolis in the country. Considered as the second largest city of Maharashtra, Pune is tagged as one of the fastest developing real estate market of India.
Pune has been called by a number of sobriquets, popular among them include pensioner’s paradise, Queen of the Deccan, and Oxford of the East. One of the historical cities of the nation, Pune is endowed with a shining past, a ground breaking present and an auspicious future.
One of the fastest growing cities of west India, Pune is blessed with traditional old economy industries that continue to play a pivotal role towards growth and development. Government and private sector, Research Institutes, Manufacturing, Information technology and Automobile are the pillars of Pune’s economy. Rapid growth of its industrial sector has made property in Pune one of the prime hot spots of recent times.
In the last few years, Pune has witnessed defence, engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery which is slowly reducing due to high demand for property in Pune and boom in Pune Real estate.
Pune Real Estate market
Considered as an end-user market, the real estate prices in Pune are generally high and increasing. Increased input cost of the developers, together with rise in investor’s demand from the peripheral locations is what drives the property in Pune and the overall Pune real estate sector.
Though the maximum demand for property in Pune was encountered in the Rs 30-Rs 40 lakh category, the supply of apartments, flats for sale was not up to the mark. The Rs 40-60 lakh category witnessed the maximum inventory supply. In comparison to the last year, carpet and built-up area in the city have elevated by 25-30%. This is further expected to increase with property in Pune vying for more luxury segment.
Demand for residential apartments in West Pune is emerging from the IT hub, which is located in the Rajiv Gandhi InfoTech Park, Hinjewadi. Demand in East Pune is mainly being driven by CBDs in Viman Nagar, Cyber City, Kharadi and Magarpatta.
Key builders in Pune are Mittal Brothers, Kumar Properties, Gagan Properties, Rohan Builders, Namrata Group, Ranjeet Developers, Paranjpe Schemes, Kolte Patil Developers, Kohinoor Group, Goel Ganga Group.
Key projects of Pune are Hillside Urban, Magarpatta Nanded City, Mittal Akshardham, Amrapali Aurum Towers, Nitron Landmark, Gokhale Group Anandban, Tanish Pride, DSK Kasturi, D. R. Gavhane Ankur, SKD Shiv Samruddhi, Vishwa Vinayak Residency, P4 Ventila, Aarav Balboa Avenue, DSK Gandhakosh, Shamaprasad Mukharjee CHSL, JM Adi Amma Bliss, Ravima Feel Bliss, Aditi Splendor Residency, Magnum lifestyle, Chandrarang La Melosa, Shraddha Landmark Kanchi Enclave, EDEN LA’MONTE CARLO, Sai Raj Heights, Vastu Tejonidhi, Shroff Signature Heights Phase 2, Gagan Adira, Venkatesh Graffiti .
Some of the most popular properties searched in Pune are 1 bhk flats in pune, plots in pune, villas in pune, 2 bhk flats in pune, 3 bhk flats in pune, house in pune, Flats in pune.
Demographics:
Going by the 2011 census, the urban population of Pune around 51 lakh. The estimated population includes towns such as Pimpri, Dehu, Khadki and Chinchwad. Consistent growth in the education and software sector has fuelled the influx of labours and workers from across the nation.
As per PMC reports, the rising trend in migration to Pune from 1991 to 2001 was mainly to economic reasons. Migration to the city between 1991-2001 was estimated at 3.6 lakh that was calculated as 15% of Pune’s total population at the end of the decade. This will increase demand for Real estate in Pune.
In regard to the rapid growth of the IT sector, migration between 2001-2011 remained constant at 12%, however it is expected to decline by 10% between 2011-2021 and by 8% between 2021-2026. This migration has also driven the demand for properties for rent and properties for sale in Pune.
Information Technology
After Bangalore, Pune has emerged as the potential destination to home the growing number of IT companies in the country. Hinjewadi in the west has emerged as a perfect destination for the upcoming IT/ITes companies in India, since it offers vast vacant land that is ideal for buil-to-suit offices.
At present, the IT/ITes sector in Pune account for 75% of the total office space occupied. The pace at which the IT/ITes sector is flourishing in the city has triggered the construction activity in the office space market in the last decade, significantly.
Currently, Pune is home to a number of IT/ITes giants, namely TCS, Infosys, Tech Mahindra, Wipro and Cognizant. The Rajiv Gandhi Infotech Park at Hinjewadi, Blueridge SEZ, Dlf Akruti IT SEZ and Embassy Techzone have changed the face of Pune into a major IT hub.
Connectivity
Indian highways and state highways constitute connectivity in Pune. National Highway 4 connects Pune to Bangalore, Mumbai and Kolhapur, while NH 9 joins the city to Hyderabad and NH-50 to Nashik. The State Highway connects the city to Aurnagabad, Ahmednagar and Alandi.
India’s first six-lane high-speed expressway, the Mumabi-Pune Expressway, has changed the overall connectivity of the city. Built in 2002, the Expressway has reduced the travel time between Mumbai and Pune by 2 hours.
Situated at Lohegaon, the Pune International Airport, regulated by AAOI offers domestic flights to major cities.
Local trains in Pune connects it to Lonavala and Pimpri-Chinchwad, while the daily express trains links the city to Hyderabad, Kochi, Chennai, Kanpur, Jammu, Patna, Mumbai, Delhi, Coimbatore, Bangalore, Howrah etc.
Pune Metro Rail is in talks with the DMRCL for a more sustained connectivity. The proposed metro is expected to a blend of underground and elevated sections and the initial routes are outlined between Vanaz-Ramwadi and Pimpri-Swargate.
PMPML buses offer excellent transport service within the city and its suburbs. In addition to it, the Maharashtra State Road Transport Corporation also provides buses from main stations in Pune Station, Shivajinagar and Swargate to all the prime locations in Maharashtra.
Pune civic administration
Pune is administered by Pune Municipal Corporation. Comprising of 149 councilors, the corporation is regulated by the Mayor of Pune. The executive power is actually endowed with the Municipal Commissioner of the state.
Along with the PMC, there are four different administrative bodies who work in sync to maintian order in the state. Such bodies include Khadki Cantonment Board (for Khadki), Dehu Road Cantonment Board (for Dehu Road), Pimpri-Chinchwad Municipal Corporation (for Pimprr-Chincwad)
Pune is in talks with the state government to formulate Pune Metropolitan Regional Development Authority that would constitute corporations, municipal councils and other local government bodies of the city. This authority will oversee all Pune Real estate decisions.
All Localities in Pune
pune LOCAL AREAS
Hadapsar | Wadgaon Sheri Vidyanagar Viman Nagar Vishrant Wadi Wagholi Wakadewadi Wanwadi Warje Yashvant Nagar Yerwada Loni Kalbhor Shetphal Haveli Chikhali Talawade Shivane Kharadi Dehu Bhor Chandkhed Induri Kamshet Daund Khadki Junnar Markal Rajgurunagar Khed Koregaon Park Dehu Road Manchar Sinhagad Road Hinjewadi Mulshi Mahalunge Alandi Alandi Road Balewadi Bhosari Chakan Chinchwad Dapodi Dighi Kasarwadi Landewadi Old Mumbai Pune Highway Nigdi Pimple Saudagar Pradhikaran Sanghavi Undri Lavasa Mandai J M Road Talegaon Dabhade Uday Baug Walvekar Nagar Ghorpadi Sopan Baug Keshav Nagar Tingre Nagar Magarpatta Road Khadakwasla MIT Collage Road Ideal Colony Manjri Sukh Sagar Nagar Ambegaon Budruk Rahatani Bibwewadi BT Kawade Road Ravet Pashan Sus Road Ramtekdi Ingale Nagar Sasane Nagar Pimple Nilakh Tathawade Pimpri Chinchwad Nasrapur Velha Road Wai Lohegaon Yavat Chourainagar Malegaon Kiwale Taljai Jambhul Veerabhadra Nagar Moshi Shikrapur | Handewadi Road NIBM Annexe Moshi Pradhikaran Sainath Nagar Pawna Nagar Panshet Khed Shivapur NIBM Road Ranjangaon Karanjawane Road Magarpatta Baramati Pune Nashik Highway Kondhwa Saswad Road Shreehans Nagar Koregaon Spine Road Pune Sholapur Road Jejuri Shirwal Kharadi Bypass Road Pimple Gurav Purandar Senapati Bapat Road Narhe Gahunje Mundhwa Road Shirur Marunji Velhe University Road Mamurdi Uruli Kanchan Uruli Devachi Handewadi Rambaug Colony Kanhur Mesai Maan Kondanpur Saswad Nande Kondhawe Dhawade Wadebolai Mumbai Pune Expressway Uttam Nagar Punawale Dattavadi MG Road Ranjangaon Sanaswadi Mangalwar Peth Kirkatwadi Fatima Nagar Raviwar Peth Lonikand NDA Road Indapur Gultekdi Sus Sangvi Vithalwadi Shirgaon Wadaki Narayangaon Theur Wadegaon Nerhe Kanhe Bhusari Colony Padvi Nanded Charholi Budruk Katraj Kondhwa Road Ganga Dham Khamundi Dhanore Talegaon Dhamdhere Kolhewadi Sarola Shewalwadi Pingori Sanjay Park Paud Kavade Mala Shankar shet road Ashtapur Baner Pashan Link Road Agarkar Nagar Kondhapuri Mahatma Phule Peth Bakori | Kalas Ketkawale Walhe Chimbali Alephata Bope Chande Lokamanya Nagar Yewalewadi Kelawade Hinjawadi Phase I Mahalunge Ingale Ambarwet Rihe Wadgaon Budruk Kasar Amboli Kasarsai Bhilarewadi Kesnand Ghotawade Somatne Phata Nanekarwadi Awhalwadi Gudhe Narayanpur Malshiras Donaje Alandi-Markal Road Nimgaon Mhalungi Ambavane Valane Uravade Mohari BK Bhaginghar Tambhad Sonde Karla Kodawadi Misalwadi Koregaon Bhima Dive Lohagad Medankarwadi Wadki Kolvan Karmoli Pargaon Dhangarwadi Parner Pune Highway Bahul Bopgaon Morgaon Kolwadi Bhoirwadi Sate Bopkhel Vadhu Budruk Shindaone Pimpalgaon Tarf Khed Boripardhi Somatane Holewadi Shiroli Kurkumbh Jalochi Charholi Khurd Nighoje Baner Bypass Highway Otur Ambegaon Khurd Moi Walati Jambhulwadi Tukai Darshan Darumbre Karanja Vihire Parvati Paytha Vadgaon Sheri Mangadewadi Kunjirwadi Kadus Sadar Bazaar Aambethan Uksan Dahiwadi Haveli Talegaon chakan Road Baner Annexe Talegaon Varale Road |
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