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Module 1: Introduction to Retailingintroduction to retailing retailing supply chains challenges in retailing the evolution of retail information systems in retail adaptation in retail careers in retail why working retail is tough retail management requirements skills of a retail manager strategic planning in retail management strategic planning in retail the retail mix the retailing concept putting it together introduction to retailing | Module 2: Retail Environment Analysiswhy it matters retail environmental analysis retailer classification advantages and disadvantages of retailer types food retailers variety and assortment of goods in food retail current trends in food retail service and merchandise retailers assortment levels and types of retailers types of service retailers store based strategy mixes scrambled merchandising evolving through mergers diversification and downsizing competitive analysis putting it together retail environment analysis |
Module 3: Multi-Channel Retailingmulti channel retailing single channel multi channel and omni channel retailing development of retailing channel strategies key differences between single channel multi channel and omni channel retailing non store retail channels retailers and non store channel types comparison of store catalog and internet channels electronic retailing advantages and disadvantages of electronic retailing mobile apps and customer interaction role of the web to retailers challenges of multichannel retailers customer impressions and the seamless experience data to support the multichannel shopping experience putting it together multi channel retailing | Module 4: Identifying and Understanding Customer Behavioridentifying and understanding customer behavior the customer decision making process conflicting needs of customers information used in buying decisions multiattribute model models of the buying process increasing sales with limited problem solving habitual decision making understanding customers why it is important for retailers to research and understand their customers describing customers customers buying choices main factors used to describe customers retailer decisions based on target market planning differentiated mass and concentrated marketing strategies predicting a retail strategy mix identifying and understanding customer behavior 2 |
Module 5: Strategic Retail Planning and Managementstrategic retail planning and management strategic planning in retail 2 importance of strategic planning to retailers decisions and strategy strategic planning is a formal process that evaluates the marke step by step how retailers create a strategic plan short and long run objectives target market techniques target market techniques 2 key variables in retailers strategic planning tactical decisions retail audits retail strategic planning opportunities create sustainable competitive advantage retail growth opportunities strategic retail planning and management 2 | Module 6: Trade-Area Analysis and Site Selectiontrade area analysis and site selection selecting a store location data analysis for store location selection location effects on planning retail trading area gis and location decisions explain the significance of selecting a store location retail locations variety of locations available to retailers retail site selection decisions things to consider when choosing a location for your business influence of societal views huff gravity model common lease types putting it together trade area analysis and site selection |
Module 7: Information Systems in Retail and CRM Softwareinformation systems in retail and crm software why retailers need a centralized data hub retail information systems data warehousing and data mining upc rfid and qr codes technologies retailers use use of information systems to manage the supply chain flow of goods based on the type of retailer supply chains sales and information systems supplier and retailer coordination how customer shopping data is collected customer database collecting identifying information privacy issues analyzing the customer database goals of data analysis frequent shopper and rewards programs customer retention techniques information systems in retail and crm software 2 | Module 8: Retail Human Resourcesretail human resources organizational patterns of a retail business retailer structures divisions of a retail business retail organizational structure requirements of human resource management steps of human resource management challenges in human resource management attracting the best employees how retailers can attract the best employees developing star employees motivating employees diverse and inclusive workforce legal issues in human resource management putting it together retail human resources |
Module 9: Financial Strategies in Retailfinancial strategies in retail financial plans performance objectives and measurements income statements balance sheets budgeting and cash flow zero based vs incremental budgeting ongoing budgeting process seasonality and cash flow putting it together financial strategies in retail | Module 10: Retail Operations: Managing the Storeretail operations and managing the store finding personnel interviewing prospective employees training new employees retaining personnel rewards and compensation plans 100 ways to reward employees operating functions how to create the perfect work schedule for your team putting it together retail operations and managing the store |
Module 11: Merchandise Managementmerchandise management merchandise planning and management retail buying organizations merchandise buying systems merchandise planning process merchandise assortment options inventory levels inventory planning merchandise flow merchandise allocations merchandising decisions buying merchandise sourcing decisions retailers when buying merchandise negotiations building partner relationships ethical and social responsibilities outline the considerations taken by retailers when buying merchandise putting it together merchandise management | Module 12: Retail Pricing and Sales Strategiesretail pricing and sales strategies pricing in retail retail pricing strategies pricing and the retail mix pricing objectives 2 pricing strategies price elasticity price elasticity calculations product pricing methods break even point competition oriented pricing demand oriented pricing reducing product markdowns liquidating markdown merchandise pricing techniques used by retailers to increase sales and profits loss leader price lining history of odd pricing putting it together retail pricing and sales strategies |
Module 13: Retail Image: Layout and Visual Merchandisingretail image layout and visual merchandising store design identify the key objectives of good store design design and sales case study in leveraging store layout to impact sales store layout design and costs store layout store layout designs product layout rewarding shopping experiences presentation techniques store interior design how the store environment can create a rewarding shopping experience atmosphere in web retailing online store design user experience 2 pros and cons of an online store putting it together retail image layout and visual merchandising | Module 14: Integrated Marketing Communications and Promotionsintegrated marketing communications and promotions explore the concept of integrated marketing communications and retail promotions communication programs marketing communication program smart how retailers build a brand image and increase customer loyalty by using imc programs integrated marketing communications mix sales promotions in retail direct marketing in retail online media and retail social media and retail key elements of the integrated marketing communications mix putting it together integrated marketing communications and promotions |