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Module 1: Introduction to Retailingintroduction to retailing
retailing
supply chains
challenges in retailing
the evolution of retail
information systems in retail
adaptation in retail
careers in retail
why working retail is tough
retail management requirements
skills of a retail manager
strategic planning in retail management
strategic planning in retail
the retail mix
the retailing concept
putting it together introduction to retailing | Module 2: Retail Environment Analysiswhy it matters retail environmental analysis
retailer classification
advantages and disadvantages of retailer types
food retailers
variety and assortment of goods in food retail
current trends in food retail
service and merchandise retailers
assortment levels and types of retailers
types of service retailers
store based strategy mixes
scrambled merchandising
evolving through mergers diversification and downsizing
competitive analysis
putting it together retail environment analysis
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Module 3: Multi-Channel Retailingmulti channel retailing
single channel multi channel and omni channel retailing
development of retailing channel strategies
key differences between single channel multi channel and omni channel retailing
non store retail channels
retailers and non store channel types
comparison of store catalog and internet channels
electronic retailing
advantages and disadvantages of electronic retailing
mobile apps and customer interaction
role of the web to retailers
challenges of multichannel retailers
customer impressions and the seamless experience
data to support the multichannel shopping experience
putting it together multi channel retailing
| Module 4: Identifying and Understanding Customer Behavioridentifying and understanding customer behavior
the customer decision making process
conflicting needs of customers
information used in buying decisions
multiattribute model
models of the buying process
increasing sales with limited problem solving
habitual decision making
understanding customers
why it is important for retailers to research and understand their customers
describing customers
customers buying choices main factors used to describe customers
retailer decisions based on target market planning
differentiated mass and concentrated marketing strategies
predicting a retail strategy mix
identifying and understanding customer behavior 2 |
Module 5: Strategic Retail Planning and Managementstrategic retail planning and management
strategic planning in retail 2
importance of strategic planning to retailers
decisions and strategy strategic planning is a formal process that evaluates the marke
step by step how retailers create a strategic plan
short and long run objectives
target market techniques
target market techniques 2
key variables in retailers strategic planning
tactical decisions
retail audits
retail strategic planning opportunities
create sustainable competitive advantage
retail growth opportunities
strategic retail planning and management 2
| Module 6: Trade-Area Analysis and Site Selectiontrade area analysis and site selection
selecting a store location
data analysis for store location selection
location effects on planning
retail trading area
gis and location decisions
explain the significance of selecting a store location
retail locations variety of locations available to retailers
retail site selection decisions
things to consider when choosing a location for your business
influence of societal views
huff gravity model
common lease types
putting it together trade area analysis and site selection
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Module 7: Information Systems in Retail and CRM Softwareinformation systems in retail and crm software
why retailers need a centralized data hub
retail information systems
data warehousing and data mining
upc rfid and qr codes technologies retailers use
use of information systems to manage the supply chain
flow of goods based on the type of retailer supply chains
sales and information systems
supplier and retailer coordination
how customer shopping data is collected
customer database
collecting identifying information
privacy issues
analyzing the customer database
goals of data analysis
frequent shopper and rewards programs
customer retention techniques
information systems in retail and crm software 2 | Module 8: Retail Human Resourcesretail human resources
organizational patterns of a retail business
retailer structures
divisions of a retail business
retail organizational structure
requirements of human resource management
steps of human resource management
challenges in human resource management
attracting the best employees
how retailers can attract the best employees
developing star employees
motivating employees
diverse and inclusive workforce
legal issues in human resource management
putting it together retail human resources
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Module 9: Financial Strategies in Retailfinancial strategies in retail
financial plans
performance objectives and measurements
income statements
balance sheets
budgeting and cash flow
zero based vs incremental budgeting
ongoing budgeting process
seasonality and cash flow
putting it together financial strategies in retail | Module 10: Retail Operations: Managing the Storeretail operations and managing the store
finding personnel
interviewing prospective employees
training new employees
retaining personnel
rewards and compensation plans
100 ways to reward employees
operating functions
how to create the perfect work schedule for your team
putting it together retail operations and managing the store |
Module 11: Merchandise Managementmerchandise management
merchandise planning and management
retail buying organizations
merchandise buying systems
merchandise planning process
merchandise assortment options
inventory levels inventory planning
merchandise flow
merchandise allocations
merchandising decisions
buying merchandise
sourcing decisions retailers when buying merchandise
negotiations
building partner relationships
ethical and social responsibilities
outline the considerations taken by retailers when buying merchandise
putting it together merchandise management
| Module 12: Retail Pricing and Sales Strategiesretail pricing and sales strategies
pricing in retail
retail pricing strategies
pricing and the retail mix
pricing objectives 2
pricing strategies
price elasticity
price elasticity calculations
product pricing methods
break even point
competition oriented pricing
demand oriented pricing
reducing product markdowns
liquidating markdown merchandise
pricing techniques used by retailers to increase sales and profits
loss leader
price lining
history of odd pricing
putting it together retail pricing and sales strategies |
Module 13: Retail Image: Layout and Visual Merchandisingretail image layout and visual merchandising
store design identify the key objectives of good store design
design and sales case study in leveraging store layout to impact sales
store layout design and costs
store layout
store layout designs
product layout
rewarding shopping experiences
presentation techniques
store interior design
how the store environment can create a rewarding shopping experience
atmosphere in web retailing
online store design
user experience 2
pros and cons of an online store
putting it together retail image layout and visual merchandising | Module 14: Integrated Marketing Communications and Promotionsintegrated marketing communications and promotions
explore the concept of integrated marketing communications and retail promotions
communication programs
marketing communication program smart
how retailers build a brand image and increase customer loyalty by using imc programs
integrated marketing communications mix
sales promotions in retail
direct marketing in retail
online media and retail
social media and retail
key elements of the integrated marketing communications mix
putting it together integrated marketing communications and promotions
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