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Retail Management

    Module 1: Introduction to Retailing

    introduction to retailing
    supply chains
    challenges in retailing
    the evolution of retail
    information systems in retail
    adaptation in retail
    careers in retail
    why working retail is tough
    retail management requirements
    skills of a retail manager
    strategic planning in retail management
    strategic planning in retail
    the retail mix
    the retailing concept
    putting it together introduction to retailing

    Module 2: Retail Environment Analysis

    why it matters retail environmental analysis
    retailer classification
    advantages and disadvantages of retailer types
    food retailers
    variety and assortment of goods in food retail
    current trends in food retail
    service and merchandise retailers
    assortment levels and types of retailers
    types of service retailers
    store based strategy mixes
    scrambled merchandising
    evolving through mergers diversification and downsizing
    competitive analysis
    putting it together retail environment analysis

    Module 3: Multi-Channel Retailing

    multi channel retailing
    single channel multi channel and omni channel retailing
    development of retailing channel strategies
    key differences between single channel multi channel and omni channel retailing
    non store retail channels
    retailers and non store channel types
    comparison of store catalog and internet channels
    electronic retailing
    advantages and disadvantages of electronic retailing
    mobile apps and customer interaction
    role of the web to retailers
    challenges of multichannel retailers
    customer impressions and the seamless experience
    data to support the multichannel shopping experience
    putting it together multi channel retailing

    Module 4: Identifying and Understanding Customer Behavior

    identifying and understanding customer behavior
    the customer decision making process
    conflicting needs of customers
    information used in buying decisions
    multiattribute model
    models of the buying process
    increasing sales with limited problem solving
    habitual decision making
    understanding customers
    why it is important for retailers to research and understand their customers
    describing customers
    customers buying choices main factors used to describe customers
    retailer decisions based on target market planning
    differentiated mass and concentrated marketing strategies
    predicting a retail strategy mix
    identifying and understanding customer behavior 2

    Module 5: Strategic Retail Planning and Management

    strategic retail planning and management
    strategic planning in retail 2
    importance of strategic planning to retailers
    decisions and strategy strategic planning is a formal process that evaluates the marke
    step by step how retailers create a strategic plan
    short and long run objectives
    target market techniques
    target market techniques 2
    key variables in retailers strategic planning
    tactical decisions
    retail audits
    retail strategic planning opportunities
    create sustainable competitive advantage
    retail growth opportunities
    strategic retail planning and management 2

    Module 6: Trade-Area Analysis and Site Selection

    trade area analysis and site selection
    selecting a store location
    data analysis for store location selection
    location effects on planning
    retail trading area
    gis and location decisions
    explain the significance of selecting a store location
    retail locations variety of locations available to retailers
    retail site selection decisions
    things to consider when choosing a location for your business
    influence of societal views
    huff gravity model
    common lease types
    putting it together trade area analysis and site selection

    Module 7: Information Systems in Retail and CRM Software

    information systems in retail and crm software
    why retailers need a centralized data hub
    retail information systems
    data warehousing and data mining
    upc rfid and qr codes technologies retailers use
    use of information systems to manage the supply chain
    flow of goods based on the type of retailer supply chains
    sales and information systems
    supplier and retailer coordination
    how customer shopping data is collected
    customer database
    collecting identifying information
    privacy issues
    analyzing the customer database
    goals of data analysis
    frequent shopper and rewards programs
    customer retention techniques
    information systems in retail and crm software 2

    Module 8: Retail Human Resources

    retail human resources
    organizational patterns of a retail business
    retailer structures
    divisions of a retail business
    retail organizational structure
    requirements of human resource management
    steps of human resource management
    challenges in human resource management
    attracting the best employees
    how retailers can attract the best employees
    developing star employees
    motivating employees
    diverse and inclusive workforce
    legal issues in human resource management
    putting it together retail human resources

    Module 9: Financial Strategies in Retail

    financial strategies in retail
    financial plans
    performance objectives and measurements
    income statements
    balance sheets
    budgeting and cash flow
    zero based vs incremental budgeting
    ongoing budgeting process
    seasonality and cash flow
    putting it together financial strategies in retail

    Module 10: Retail Operations: Managing the Store

    retail operations and managing the store
    finding personnel
    interviewing prospective employees
    training new employees
    retaining personnel
    rewards and compensation plans
    100 ways to reward employees
    operating functions
    how to create the perfect work schedule for your team
    putting it together retail operations and managing the store

    Module 11: Merchandise Management

    merchandise management
    merchandise planning and management
    retail buying organizations
    merchandise buying systems
    merchandise planning process
    merchandise assortment options
    inventory levels inventory planning
    merchandise flow
    merchandise allocations
    merchandising decisions
    buying merchandise
    sourcing decisions retailers when buying merchandise
    building partner relationships
    ethical and social responsibilities
    outline the considerations taken by retailers when buying merchandise
    putting it together merchandise management

    Module 12: Retail Pricing and Sales Strategies

    retail pricing and sales strategies
    pricing in retail
    retail pricing strategies
    pricing and the retail mix
    pricing objectives 2
    pricing strategies
    price elasticity
    price elasticity calculations
    product pricing methods
    break even point
    competition oriented pricing
    demand oriented pricing
    reducing product markdowns
    liquidating markdown merchandise
    pricing techniques used by retailers to increase sales and profits
    loss leader
    price lining
    history of odd pricing
    putting it together retail pricing and sales strategies

    Module 13: Retail Image: Layout and Visual Merchandising

    retail image layout and visual merchandising
    store design identify the key objectives of good store design
    design and sales case study in leveraging store layout to impact sales
    store layout design and costs
    store layout
    store layout designs
    product layout
    rewarding shopping experiences
    presentation techniques
    store interior design
    how the store environment can create a rewarding shopping experience
    atmosphere in web retailing
    online store design
    user experience 2
    pros and cons of an online store
    putting it together retail image layout and visual merchandising

    Module 14: Integrated Marketing Communications and Promotions

    integrated marketing communications and promotions
    explore the concept of integrated marketing communications and retail promotions
    communication programs
    marketing communication program smart
    how retailers build a brand image and increase customer loyalty by using imc programs
    integrated marketing communications mix
    sales promotions in retail
    direct marketing in retail
    online media and retail
    social media and retail
    key elements of the integrated marketing communications mix
    putting it together integrated marketing communications and promotions

    Module 15: Customer Service Strategies

    customer service strategies
    identify how retailers can use excellent customer service as a differentiation tool
    customer profiles
    external customers
    offered services
    personalized vs standardized service
    the customer evaluation process
    service quality perceptions
    customer expectations
    problem resolution through excellent customer service
    the key components of the customer evaluation process
    the gap model of service quality
    gap 2 management perception vs quality specifications
    gap 3 quality specifications vs service delivery
    gap 4 service delivery vs external communications
    gap 5 actual performance vs perceived service gap