Marketing Strategy

Seeking a marketing consulting or business strategy consultant to help grow your business? Identifying and filling customer needs is key to marketing success.

The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning, and offering development.  This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs.

Marketing Strategy

Marketing Strategy Consulting

There is nothing more interesting than the first steps of developing a marketing strategy for a business. Getting to know the people, the business, its goals, new markets and of course finding out about those pesky competitors. ​

Getting over the strategic challenges and creating an effective marketing strategy builds businesses.

Leading or working with your team, the Improve Marketing consultants will study your customer insights and research or help you to develop it and help you to create a structured plan and strategy that achieves your business goals.

From strategic marketing communications to brand development and digital marketing strategy, Improve Marketing works to ensure your people, marketing and comms are on strategy and driving growth.

We are Improve Marketing


We’re an independent full service marketing agency with just one goal: We want to make businesses more successful with great marketing.

Our full service offering allows businesses like yours to manage and control multi-channel marketing strategies and deliver effective marketing campaigns with a single point of contact. No fuss, just great marketing.

We work with ambitious companies and brands helping them to thrive in the fast moving world of marketing, advertising and digital marketing.

We make marketing work hard and deliver results.

Improve Marketing is marketing consultancy, based in  Mumbai and Pune. We work with businesses all over the India helping them to develop and grow their companies locally, nationally. We devise and execute marketing campaigns and strategies that deliver with cost efficient and effective marketing consultancy services.

Our team of marketing consultants come from many different backgrounds and sectors and from all over the India, all of whom share the same values and key goals. The most important being to make our clients more successful via their marketing.  ‘We all love marketing and making it better, performance is everything. Together, we are an incredibly dynamic and powerful team’.

Our consultancy works with a wide range of specialists providing exemplary marketing services. Our goal is to create a bespoke yet cost effective team that perfectly fits your business requirements. An effective team that solves marketing issues and who positively impact businesses, brands and marketing teams everyday. We help businesses to grow.

The type of marketing consultancy that we provide varies hugely and is dependent on the clients requirements and which services they need.

We can be deployed on a project basis, to work alongside existing marketing team members and or to provide over-sight and support for longer term projects.




Our marketing Ideas are all about getting to know you and your business. We need to know what makes you different, identify opportunity and how best to achieve your marketing goals. We audit your previous activity, understand your business and use these critical learning’s to create a strategy and allocation of specialist services.


During a consultation we want and need to totally understand your business. Working with you our team of marketers create a plan and winning strategy that works in line with your business objectives and goals. We provide a road map and growth plan that defines exactly what we need to do and when.


From the execution of the marketing strategy to optimisation of the channels, our services provide end to end management, analysis and reporting that helps you understand what worked and what we should be doing more of. We are a results driven consultancy focused on the growth of our clients businesses.


Our impartial and clear marketing work speaks for itself. We deliver bespoke and enthused marketing consultancy services to every one of our customers, international or humble start-up, based in Mumbai or indeed anywhere in the India.

We know that there is no such thing as a one-size-fits-all approach to Marketing Consultancy, PR, Brand Development, Social Media Marketing, Market Research or Website and Digital Design. Our marketing consultancy services provide the best advice and deploys cutting edge tactics and strategies that will help your business to grow and prosper with better marketing. We’ll help you understand your audience better and show you how to get better results from marketing.

If you want to work with an  based marketing consultancy that prides itself on growing businesses by improving their marketing then get in touch with us today.

How can we help you?

We solve problems for clients that involve expertise in business, marketing, brand, GTM or digital strategy.

Value-first Segmentation

Integrated sales + marketing segmentation to drive high growth strategy & GTM.

we pride ourselves on providing effective, affordable marketing consultancy services for based businesses. So why not get in touch and lets see what one of our marketing consultants can improve for you.

Active Research

Brand, proposition and marketing strategy, by way of primary research. We are driven to make sure that we are on top of the latest trends and tactics, providing and deploying the latest and most effective marketing services and strategy. We like to stay ahead.

Marketing & digital consultancy

Our team of strategists build success from the ground up. We will unlock your data and create business and marketing strategies that enable you to reach your growth potential. Our end-to-end strategies cover everything from proposition evaluation through to content creation and analysis.

GTM consultancy

Whether you’re launching a new product or want to re-visit your existing brand we use a combination of data and creativity to offer results-driven strategy. We always take a holistic market view and undertake market segmentation and value proposition before either developing or revamping your GTM strategy.

Brand consultancy

Your business starts with your brand and at Fulcrum we create brands that are memorable and meaningful. We cover brand strategy and implementation, creative strategy and production and we have vast cross-sector experience. Our consultancy always blends insight, strategy and imagination.

Strategy and consumer insights

You know that consumer insights are critical for your growth but do you have the right tools to uncover and interpret this data and then turn it into actionable insights? At Fulcrum we have a team of data experts who do just that. Through qualitative and quantitive research methods we can provide rich consumer data to help you make the right decisions.

We can also do a lot more than this.

Let us help you plan and execute a great marketing strategy.

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.

  • A marketing strategy is a business’s game plan for reaching prospective consumers and turning them into customers of their products or services.
  • Marketing strategies should revolve around a company’s value proposition.
  • The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how effectively it communicates a company’s core value proposition.


Market research can help chart the efficacy of a given campaign and can help identify untapped audiences to achieve bottom-line goals and increase sales.

Creating a marketing strategy requires a few steps. a digital marketing resource, offers insight into how to create your strategy.2

  1. Identify your goals: While sales are the ultimate goal for every company, you should have more short-term goals such as establishing authority, increasing customer engagement, or generating leads. These smaller goals offer measurable benchmarks for the progress of your marketing plan. Think of strategy as the high-level ideology and planning as how you accomplish your goals.
  2. Know your clients: Every product or service has an ideal customer, and you should know who they are and where they hang out. If you sell power tools, you’ll choose marketing channels where general contractors may see your messaging. Establish who your client is and how your product will improve their lives.
  3. Create your message: Now that you know your goals and who you’re pitching to, it’s time to create your messaging. This is your opportunity to show your potential clients how your product or service will benefit them and why you’re the only company that can provide it.
  4. Define your budget: How you disperse your messaging may depend on how much you can afford. Will you be purchasing advertising? Hoping for a viral moment on social media organically? Sending out press releases to the media to try to gain coverage? Your budget will dictate what you can afford to do.3
  5. Determine your channels: Even the best message needs the appropriate venue. Some companies may find more value in creating blog posts for their website. Others may find success with paid ads on social media channels. Find the most appropriate venue for your content.
  6. Measure your success: To target your marketing, you need to know whether it is reaching its audience. Determine your metrics and how you’ll judge the success of your marketing efforts.

Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Your marketing strategy helps you stay in sync with your customer base, develop the right products for them and determine how you communicate information about those products. 

Without a defined strategy you won’t know who your customers are, you won’t develop the right products, and you’ll waste money promoting them. 

In short, having a defined marketing plan makes you more successful. According to a CoSchedule survey, companies who have a documented marketing strategy are 313% more likely to be successful than those who don’t.