Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Field Sales Teams

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

Planning of target cities, markets and categories
Representatives should be based in the territory
Field teams hiring, training and operations management
Develop a field deployment plan
Local languages spoken team
Seller Acquisition Agent Support, Freelance support
End-to-end seller onboarding and reporting to client
Daily Acquisition report and Target Planing
Follow-up

Seller Training And Support Service

Registration and KYC
Provide training and awareness of products and services
Motivating merchants
Cataloging – Products Upload
Account Management Training

Merchant & Seller Acquisition Company in Pune

Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Work Experience

# Marketplaces OR E-commerce

# On-demand Service Platforms

# Utility Platforms

# Payment and Fintech Apps

# Online Business Directory

# Education And Learning Platform

# Content Distribution Platforms

We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

Merchant Acquisition

Retailer Acquisition

Seller Acquisition

Customer Acquisition

- Focus on acquiring high value sellers to join and start selling on portal
- Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
- Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

The project successfully met its objectives and the key highlights were as follows:

New sellers were on-boarded for different categories across 20+ cities
There was no compromise on seller quality and quality of sellers increased as desired by client
Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:

Approach

The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures

Setting up your Seller Acquisition

Prepare your seller acquisition goals
Define your target sellers
Find the sellers that match your needs
Reach out ( Offer ) and bring them in
Track your key success metrics

Get in touch with us

Let us help you plan and execute a great marketing strategy.

Pune, also called ‘Poona’, is the education hub of India which is situated in the state of Maharashtra, India. Pune is considered to be the 8^th largest metropolitan economy of India. It has the sixth highest per capita income in the country. There are different sectors including Information Technology, Manufacturing and Education that play an important role in boosting the local economy of Pune city.

Thousands of students, workers, migrants called Pune their home because of the educations, IT sector and job market which has been booming since the last decade. A lot of MNC’s have acquired interest in Pune because of ease of access and being connected to the major cities through roads, railways and airways.

Are you interested in acquiring a seller and Merchant? our Seller Acquisition Services and Merchant Acquisition Services can assist you with identifying seller and merchant within several market types, including product seller and services provider. Tell us what type of asset class you are interested in purchasing. We will use our extensive network to find a seller that meets your specifications.

We offer services beginning with valuation of the online market, the preparation of a marketing plan and marketing documents. We want to minimize disruption to your usual business routine and distraction from your responsibilities to the smooth operation of the business during the Seller Acquisition or Merchant Registration process.

We are directly involved in the start-up process of a new company specializing in bulk seller and merchant registration and, as a result, our knowledge and fieldwork area is not limited to marketing area of the business. Through our relationships within the industry, Fulcrum is well suited to bring quality merchants to your E-commerce portal and App.

Our Merchant or Seller Acquisition Services include:

Seller Acquisition Services
Merchant Registration Services
Merchant sourcing
Merchant account activation

Selling of complementary products
Your Brand Promotions
Merchant training
Help meet your marketing goals by calling

Infrastructure in Pune –

Bus Marketing in Pune

Marketing posters are pasted on these buses which travel to different areas of Pune and during that a lot of customer reach is achieved when people look at these buses during their commute.

Railways Marketing in Pune

Majority of the railways travel through Pune which gives people a chance to aboard and get down from trains at Pune Junction in order to reach their destination without any hassle. These provide opportunity to the Marketing Company in Pune to distribute flyers at the stations, perform sampling activities, pasting posters on the railway or over certain portions of walls etc.

Metro Marketing in Pune

Since the launch of the program, Metro has been on the tip of the tongue of every Punekar. Everybody has been excited to see the metro running in the heart of the Pune. People are eagerly waiting for the civic body to complete the construction as soon as possible so that they can use it as their transportation medium which will help them reach their destination in less time.

Airport Marketing in Pune

Usually people think that how can one do marketing activities on airport. But there are a lot of things that marketing agencies can do in order to do promotions of certain companies by putting out banners, digital billboards, stickers, sponsoring activities etc.

IT Hub in Pune –

Several multinationals and information technology companies having set up their offices here, the city now caters to young professionals with high disposable incomes and a penchant for up market lifestyles. Due to the road connectivity, affordable land prices in the outskirts, favorable weather, manpower and various other factors prove Pune to be a smart and perfect option for business to settle down.

There are a couple of IT Parks in Pune which are well known all over India. Some of those include –Hinjewadi IT Park, Cybercity Hadapsar, Talawade IT Park, World Trade Centre, Kharadi etc.

The tech companies which have their offices in these IT parks are – Infosys, Tech Mahindra, Cognizant, KPIT Cummins, Accenture, Capgemini, Avaya, Red Hat, HCL, Vodafone, Barclays, Mphasis, FIS Global, IBM, Amazon, Wipro, Allstate, Amdocs …. and many more.

The IT Hub does provide a lot of various options for Marketing Company in Pune to target people working in these places by doing activities and having tie-ups with the companies to promote certain products in the company premises.

Industrial Zone –

The MIDC (Maharashtra Industrial Development Corporation) has developed Industrial zones in various parts of Pune. It includes large industrial clusters in the areas like Talegaon, Pimpri-Chinchwad, Bhosari, Ranjangaon, Chakan etc. Pimpri-Chinchwad alone has over 4,000 manufacturing units and 400 multinational companies. Pune is also the largest hub in India for German companies. In the MIDC industrial estates land, fuels, electricity, water and select raw materials are provided at subsidized rates to priority sector productions / companies.

The emphasis here is on tiny, small and medium scale industries as they are high priority undertakings according to the government’s policy. These enterprises are defined by the Indian government according to their investment in plant and machinery.

Markets in Pune –

Pune has major AMPC markets which are responsible for majority of supply of essential products to the consumers. Farmers from all over Pune, and also from the neighboring districts come to Pune to sell. The well known markets in Pune are – Gultekdi, Pimpri, Hadapsar, Khadki, Tulshibaug etc. A weekly market is organized which gives a lot of opportunity to Marketing Company in Pune to approach people who visit these weekly market to buy vegetables and other essential items.

Shopping malls and Theatres in Pune

Due to the advancement in infrastructure, many shopping malls have opened up and are stilling opening in various part of the Pune. The shopping malls mainly include right from theatres, recreational activity centers, essential goods, mobile shops, electronics shops who are the major contributors in bringing revenue. These places are the most favorite for Marketing Company in Pune to do Field Marketing, Sampling and various recreational activities to get consumers attention for marketing of certain products.

Here are some of the well known shopping malls in Pune – Amanora Mall, Season Mall, Phoenix Market City, Pune Central, The Pavillion, Kakade Market City, Westend Mall, Kumar Pacific, SGS Mall etc.

RWA Activities in Pune

Residential Welfare Association (RWA) Market in Pune has increased exponentially over the last few years. Due to the easy availability of land at cheaper price and at a good location, people invested in property over the years and as the market increased, so did the prices. Marketing Company in Pune targets housing complexes to perform sampling activities, Door-to-Door Marketing, Field Marketing and recreational activities to make sure they make people aware of the products of various companies.

Some of the famous builders and township in Pune are mentioned below – Kolte Patil Ivy Estate, Godrej Hillside 1 & 2, Kalpataru Jade Residencies, Vilas Jawdekar YashOne etc.

Parks in Pune

As a part of infrastructure development, Pune Municipal Corporation has made sure to reserve some part of the land to be made available to public. As a part of that, there are various parks been made
where the citizens can go and spend some quality time with their loved ones. These parks are where Field Sales team approaches people and educates them of certain products that they might want to buy but they were not aware of. Various discount and other promotions are given to customer so that they buy these products.

Some of the well known parks in Pune are as follows – Kamala Nehru Park, Pune Okayama Friendship Garden, Peshwe Udyan, Bund Garden, Sara Baug, Osho Teerth Park, Baner-Pashan Biodiversity Park, Empress Garden, Katraj Snake Park, Nana Nani Park etc.

Hospitals in Pune

The hospitals in Pune have been developed to a much larger scale with new equipment is being made available to treat various illness. Even though the government hospitals have low operating costs, the privately owned hospitals to provide concession in accordance with the government for the people with low income.

Various Companies selling medicinal products are promoted at hospital and the surrounding area’s to make people aware of the benefits of these products.

Some of the well hospitals in Pune are –Ruby Hall Hospital, Jehangir Hospital, AIMS Hospital, Sahyadri Hospital, KEM Hospital, Columbia Asia Hospital, Jupiter Hospital etc.

Schools and College in Pune

Pune is well known as education hub of India. Right from the primary education right till Masters/Phd, every course is available in Pune. Pune has a setup of well known good educational institutions which is preferred by students.

Pune is home to some of the leading institutions in the country that offer a whole gamut of academic options between them. One of the unique things about higher education in India, true even more so for Pune, is its affordability. This is why there is a lot of young crowd in Pune. So Marketing Company in Pune organizes various activities in the campuses of the below Schools, Colleges and Institutions which helps them reach a good customer base.

Well known educational institutions are – Fergusson College, MIT Kothrud, Bharati Vidyapeeth University, Symbiosis International University, Indian Institute for Science Education and Research, Film and Television Institute of India, Centre for Development of Advanced Computing (C-DAC) etc.

Major Locations in Pune

Pune can be categorized into different quadrants and each of these quadrants serves a unique purpose. All of these quadrants have their own significance and they do play an important part in the various ways.

Below are the quadrants and their importance – Hadapsar, Magarpatta, Kothrud, Katraj, Viman Nagar, Aundh, Balewadi, Pimple Saudagar, Pimpri-Chinchwad, Talegaon-Dabhade, Hinjewadi, Wagholi etc.

These area’s are where various both large-scale and small-scale businesses resides which proves to be a good opportunity for Marketing Company in Pune to target both consumers as well as sellers to promote products and convert them in buying customers.