Merchant Seller Acquisition Onboarding Agency in Viman Nagar, Pune

Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Field Sales Teams

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

  • Planning of target cities, markets and categories
  • Representatives should be based in the territory
  • Field teams hiring, training and operations management
  • Develop a field deployment plan
  • Local languages spoken team
  • Seller Acquisition Agent Support, Freelance support
  • End-to-end seller onboarding and reporting to client
  • Daily Acquisition report and Target Planing
  • Follow-up

Seller Training And Support Service

  • Registration and KYC
  • Provide training and awareness of products and services
  • Motivating merchants
  • Cataloging – Products Upload
  • Account Management Training

Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Merchant Seller Acquisition Onboarding Agency in Viman Nagar, Pune

Work Experience

# Marketplaces OR E-commerce

# On-demand Service Platforms

# Utility Platforms

# Payment and Fintech Apps

# Online Business Directory

# Education And Learning Platform

# Content Distribution Platforms

We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

Merchant Acquisition 

Retailer Acquisition

Seller  Acquisition

Customer Acquisition

    • Focus on acquiring high value sellers to join and start selling on portal
    • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
    • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

The project successfully met its objectives and the key highlights were as follows:

  • New sellers were on-boarded for different categories across 20+ cities
  • There was no compromise on seller quality and quality of sellers increased as desired by client
  • Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:

Approach

The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures.

Setting up your Seller Acquisition

  • Prepare your seller acquisition goals
  • Define your target sellers
  • Find the sellers that match your needs
  • Reach out ( Offer ) and bring them in
  • Track your key success metrics

Our Services

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Society Activations,

Corporate Activation,

App Launch Promotion

Recruitment
Market Research
Advertising
Telemarketing
Brand Promotions
Event
Mumbai
Pune
Delhi
Bangalore
Ahmedabad
Chennai
Hyderabad
Kolkata
Surat
Jaipur

 

Merchant Seller Acquisition Onboarding Agency in Viman Nagar, Pune

Viman Nagar

About Viman Nagar

Overview

Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Pune’s only airport and being just 30 mins from Punes’ main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.

It has great accessibility to the other parts of the city. The locality is surrounded by New Airport Road, Old Airport Road, Lohegaon Road, Samrat Ashok and Pune Nagar Road located nearby helps in connecting Viman Nagar with all other adjoining places. These road further connecting with the SH27. The Nagar Road links areas like Yerwada, Kalyani Nagar, Wagholi and Chandan Nagar.

It enjoys excellent connectivity to the Pune International Airport which is located at a driving distance of 2.1 km via New Airport Road.

Shivaji Nagar, Pune Junction, Ghorpadi, Hadapsar, Khadki, dapodi are its nearby railway station. However, Pune Junction is the nearest railway station to Viman Nagar.

Viman Nagar is well connected to all areas of Pune by auto rickshaws,cabs and PMPML buses.

Factors for past growth

The Eon SEZ IT Park is situated at a driving distance of 6.9 km that has prompted several working professionals to settle in and around the area. Hence, demand for 2 BHK flat for rent in Viman Nagar has triggered.

Various Tech Parks, Malls, restaurants and educational institutions present in the area truly contribute towards upgrading the quality of life of the inhabitants of Viman Nagar.

Factors for future growth

A proposed four-lane flyover is on the cards that will help in reducing the travel time between Wagholi and Shikrapur. After completion of this flyover, residents can experience hassle-free commute.

Its connectivity to the Pune International Airport, EON IT Park along with proposed four-lane flyover can be a plus point, driving rental demand and consistent rental yield.

Proposed and Planned Infra

A proposed four-lane flyover between Wagholi and Shikrapur.

Infrastructural Development (Social & Physical)

Social infrastructure has grown rapidly in the area with educational institutions. Some of the quality schools in vicinity are Intelligence School, Wisitek Academy School, Air Force School, Lexicon Kids, Rosary School, Holy Angels Convent School, Symbiosis International School and Radcliffe School among others. It also house some famous engineering colleges as well. These are Symbiosis Law School, Deccan College Post Graduate and Research Institute,Christ College, Modern Education Society’s College of Engineering etc.

Healthcare facilities are also good in the locality. Some of the renowned hospital providing health care facilities to the resident of Viman Nagar are Apollo Clinic, Indira IVF, Sangamnerkar Hospital, Kohakade Hospital, Medipoint Hospital and Joshi Hospital to name a few.

Town Square, Phoenix Market City and Inorbit Mall are the three major malls located close to Viman Nagar. It also houses famous retail outlets of national and international brands such as My Jio Store, Max Fashion, Pantaloons, Reliance Express Store, Max Lifestyle, The Bombay Store, Skechers among few.