Small Business Management

Chapter 1: Foundations for Small Business

• Chapter Introduction
• Small Business in the US Economy
• Success and Failure in Small Businesses
• Evolution
• Ethics
• The Three Threads

Chapter 2: Your Business Idea: The Quest for Value

• Chapter Introduction
• Defining the Customer’s Concept of Value
• Knowing Your Customers
• Sources of Business Ideas
• The Three Threads

Chapter 3: Family Businesses

• Chapter Introduction
• Family Business: An Overview
• Family Business Issues
• Conflict
• The Three Threads

Chapter 4: E-Business and E-Commerce

• Chapter Introduction
• E-Business and E-Commerce: The Difference
• E-Commerce Operations
• E-Commerce Technology
• The Three Threads

Chapter 5: The Business Plan

• Chapter Introduction
• Developing Your Strategy
• The Necessity for a Business Plan
• Building a Plan
• The Three Threads

Chapter 6: Marketing Basics

• Chapter Introduction
• What Marketing Is All About
• The Customer
• Marketing Research
• The Three Threads

Chapter 7: Marketing Strategy

• Chapter Introduction
• The Importance of a Marketing Strategy
• The Marketing Strategy Process
• Segmentation and the Target Market
• Differentiation and Positioning
• Marketing Strategy and Product
• Marketing Strategy and Price
• Marketing Strategy and Place
• Marketing Strategy and Promotion
• The Three Threads

Chapter 8: The Marketing Plan

• Chapter Introduction
• The Need for a Marketing Plan
• The Marketing Plan
• The Three Threads

Chapter 9: Accounting and Cash Flow

• Chapter Introduction
• Understanding the Need for Accounting Systems
• Financial Accounting Statements
• Financial Ratio Analysis
• The Three Threads

Chapter 10: Financial Management

• Chapter Introduction
• The Importance of Financial Management in Small Business
• Financial Control
• Financial Decision Making
• The Three Threads

Chapter 11: Supply Chain Management: You Better Get It Right

• Chapter Introduction
• The Supply Chain and a Firm’s Role in It
• A Firm’s Role in the Supply Chain
• The Benefits and the Risks of Participating in a Supply Chain
• The Three Threads

Chapter 12: People and Organization

• Chapter Introduction
• Principles of Management and Organization
• Organizational Design
• Legal Forms of Organization for the Small Business
• People
• The Three Threads

Chapter 13: The Search for Efficiency and Effectiveness

• Chapter Introduction
• Personal Efficiency and Effectiveness
• Creativity
• Organizational Efficiency
• Going Lean
• Personnel Efficiency
• The Three Threads

Chapter 14: Icebergs and Escapes

• Chapter Introduction
• Icebergs
• Disaster Assistance
• Escapes: Getting Out of the Business
• Exit Strategies

Chapter 15: Going Global: Yes or No?

• Chapter Introduction
• US Small Business in the Global Environment
• What You Should Know Before Going Global
• Key Management Decisions and Considerations
• The Three Threads

Chapter 16: Appendix: A Sample Business Plan