OUR FIELD MARKETING SERVICES Agency in Surat

OUR FIELD MARKETING SERVICES

OUR DEFINITION

What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase.

In short, we have experienced sales people who can visit the Top 4 Grocery Multiples, Coops, Convenience, Petrol Stations, Cash & Carries, High Street stores, DIY sheds as well as B2B – in fact anywhere that products are sold.

SERVICES

Field Marketing is about providing Outsourced Sales Teams on either a Contracted or Tactical basis – in effect, we can tailor a service based purely on your requirements and budget across the following services:

Merchandising – after you have spent all that money on designing, producing & marketing your product….. is it on the shelf, the correct position and priced?

Compliance – That Promotional Gondola End, Ladder Rack, Floor Display/Pallet Stack you paid a lot of money for….. is it ‘live’ and is all that POS material being used and is it well stocked?

Distribution Drives – New Product launch, need to increase your share or just want volume – we can take stock via car or van to the retailers, sell it in, and get it on display and selling. Alternatively – we can take transfer orders and communicate these to nominated suppliers.

Business to Business Sales – We can recruit a permanent high-performance team to represent you with your customers, from board level down! This can be a product requiring a ‘technical’ sell through to traditional FMCG products.

Auditing – Knowledge is Power….. but you need data to give you the knowledge your products are on sale, competitor activity, stock situation – we can collect that information and our Insights Team can provide you with analysis so you know precisely what is happening, or more importantly….. what needs to happen!

Point of Sale Material – that FSDU you paid a fortune to your design agency and printer….. we ensure it sees the light of day, or more importantly the light of the customer!! We can ‘walk it’ into store and site.

Call Files – Knowing where to go is pretty key and we have comprehensive call files of all the major Grocery retailers, over 40,000 Convenience retailers & CTN, Pubs, Clubs. This allows us to help you.

Logistics – we can take volume deliveries of POS material into our warehouse, consolidate it and deliver it to our Field Sales Execs ready for them to walk into store (we can also deliver direct to store) so you only deliver in bulk to us and we do the rest!! We have one of the slickest and most responsive services in the business.

Reporting – It is all very well us doing all the above but you need to know the benefits and we bespoke call reports based on what you need to know. They can either be collect ‘real-time’ or overnight via the internet and on your computer by 10.00am the following day. At the end of the campaign we provide you with a full face to face debrief along with mutual learnings, issues and opportunities. Of course, we also keep you advised up to the minute if anything occurs that we think you need to know immediately.

FIELD TEAM RECRUITMENT

 

Interested in joining the team? We have opportunities in Merchandising, Auditing, Sales & POS Placement.What do we offer?

  • Work with some of the INDIA’s biggest brands
  • Flexible hours to suit your lifestyle
  • Part-time and full-time hours available throughout the year
  • A competitive hourly rate alongside fuel expenses for each call.
  • All you need to apply is:
  • A smartphone/tablet with a built in camera
  • A form of transport to/from store visits
  • The ability to store & carry POS displays for a short period of time

OUR FIELD MARKETING SERVICES Agency in Pimpri Chinchwad

About Surat

Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.

Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.

Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.

The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.

Stats and Facts

The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
The average literacy rate in the city is 89.03%
The city of Surat was previously known as Suryapur
Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
The city of Surat ranks as the 3rd cleanest city in India
Diamond and Textile Industries

The city is known for its diamond and textile industries
Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
Connectivity

By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
Surat Civic Administration

Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
A Corporation Commissioner heads the executive wing of the corporation
There are 20 Police stations in the city, with a Commissioner heading the Police force
Surat Infrastructure

Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.

Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.

All Localities in About Surat

LOCAL AREAS

Piplod
Athwalines
Surat Dumas Road
Ghod Dod Road
City Light
Vesu
Katargam
Adajan
Althan
Canal Road
VIP Road
Varachha
Kharwar Nagar
Rander Road
Rander
Navagam
Hazira – Adajan Road
Vishnu Nagar
Bhimrad
Dahin Nagar
Jahangir Pura
Bhestan
Saroli
Parvat Gam
Anand Mahal Road
Bardoli
LOCALITY
Pal Gam
Mota
Vishal Nagar
Olpad
Athwa Gate
Udhna
Amroli
Palsana
Dindoli
Palanpur Gam
Sachin
Pankaj Nagar
Jahangirabad
Sagrampura
Mota Varachha
Maroli
Parvat Patiya
Mahindra Pur
Godadara
Saniya Hemad
Khodiyar Nagar
Nanpura
Athwa
Kapodra
Gothan
Kamrej
LOCALITY
Salabatpura
Majura Gate
Kadodara
Laskana
Patel Nagar
Pandesara
Limbayat
Gopipura
Mughal Sarai
Rustampura
Bamroligam
Begampura
Kim
Kosamba
Kadodara Nagar
Bhatar
Shahpore
Kumbharia Gam
Nana Varachha
Mahuva
Chowk Bazar
Sayan
Haripura
Mahadev Nagar
Vidhey Nagar
Umarwada
LOCALITY
New City Light
Tadwadi
Punagam
Sima Nagar
Karamala
Mandvi
Dabholi
Magob
Limla
Shakti Nagar
Palanpur Jakatnaka
Pasodara
Nanavat
Narthan
Vareli
Dumas
Navsari Road
Narotam Nagar
Hazira
Uttran
New City Light Road
Ichchhapor
Ambanagar
Masma
Mosali

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation