Our sales promotion techniques also can be used to achieve your other objectives such as building brand loyalty or creating product awareness. Consequently, Fulcrum team a large variety of consumer promotions.
Contests, Sweepstakes, and Games
Sampling and Product Trials
Benefits of Consumer Promotion
A successful promotional campaign has the capability to nurture relationships with consumers through maintenance and engagement. The following is a list of just a few of the myriad benefits that consumer promotion can provide to a brand.
When the aforementioned benefits of consumer promotion are considered as a whole, it is clear that they are indeed extremely helpful in driving revenue, creating brand engagement and enabling companies to acquire new consumers. Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. For consumers, sales promotion provides a direct and often rational motivation to purchase the product being promoted.
A brand is not the only one who can communicate a consumer promotion. Word of mouth is one of the most positive forms of communication, especially if it is coming from a friend or colleague, as they are usually a trusted and reliable source. Give your consumers a reason to be surprised and they will make sure your reputation thrives.
Simply put, more sales from your promotion will create higher revenue. However, brands need to always calculate their costs and ensure they are aware of how many people may redeem the promotion and ensure that it is a profitable endeavor.
When customers attempt to redeem promotions, brands can often retrieve data such as email addresses and their home address. This creates the opportunity to target a customer through segmentation; you can then use direct mail or email campaigns to create personalized marketing.
All the points above drive sales and make consumers’ decision-making much simpler. If a brand is offering a similar product but something additional, then the consumer will often want more for their money.