Archives: Services

Digital Marketing The world is changing and so is the media landscape. Digital Marketing is overtaking every other media source for advertising rupees. Navigating the complex world of digital media can be difficult, confusing and frustrating. Let Fulcrum Advertising make sense of it for you. When it comes to digital marketing you want to...

Consumer perceptions of your product, service or brand is directly affected by person-to-person interaction.  FIELD MARKETING Consumer perceptions of your product, service or brand is directly affected by person-to-person interaction. Consumers expect a “live experience” and organisations that utilise this approach set themselves apart from their competitors which in turn benefits their bottom line....

OUR DEFINITION What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase. In short, we have experienced sales people who can visit the Top 4 Grocery Multiples, Coops, Convenience,...

Fulcrum was set up in 2008 with a simple mission – to be the type of sale activation agency WE had always wanted to work for, but never found. Our founding Partners are still very much involved in the agency and client activity both having previously run successful agencies and also been client-side.We are an...

Our Field marketing team is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers: Our success also comes from the way we integrate with our clients. We are...

Fulcrum can ensure maximal effectiveness of our clients promotional campaigns and POS displays. There are many advantages to working with us: Our teams are managed locally but connected to our central repository via our award winning tablet deployment. This means our team have excellent relationships with the store managers and colleagues and know the...

Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location.         Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins and in-store execution Correct stock...

As part of what we do, clients often ask Fulcrum to manage product ordering.  Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising in store.  Thanks to our award-winning...

Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space.  Our team can cover more than 5000 calls in a day, secure the agreed...

LFulcrum are a very useful partner to have involved in space realignment or store refitting projects.  We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain store data,...