Traditional marketing

Advertising: the basics
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful
Work with an advertising agency
How to get the best strategic, sales and campaign support from advertising agencies including how to choose and manage an agency that right for your business
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business
Telemarketing
How to get started in telemarketing and how to create a successful telemarketing programme
Direct marketing: the basics
How to use direct marketing to communicate your sales message to your customers
Trade shows and exhibitions
Getting the most out of trade shows – using specialist event companies, attending trade events abroad