The 3-Step Go-To-Market Strategy
STEP 1: MARKET & COMPETITIVE INTELLIGENCE
Outline the goals and objectives of the Market & Competitive Intelligence program.
Phase 2: Monitoring and Collection
Process to collect, categorize, and store insights from the market.
Phase 3: Analysis and Reporting
Process to analyze the insights collected from the market.
Phase 4: Distribution and Utilization
Distribution and communication of insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.
STEP 2: GO-TO-MARKET PLANNING
Strategic Planning enables leadership to make strategic decisions. Strategic Planning dictates the development of the Corporate Strategy and focuses the direction of the company.
Documents the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is maintained through Strategic Interlock.
Phase 7: Cross-Functional Interlock
Maintains alignment of your functional strategies to assure all groups are working together toward the same objective.
STEP 3: GO-TO-MARKET EXECUTION
Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.
Phase 9: Go-To-Market Execution Planning
Defines the tactical priorities needed to achieve the strategic plan.
Phase 10: Go-To-Market Resource Management
Allocates your go-to-market resources to execute the strategic plan.