Small Business and Entrepreneurship

 

 

  • Introduction to Business

    • What Is a Business?
    • The Business Environment
    • Trends in American Business
    • Introduction to Entrepreneurship
    • Learning Business Topics
  • Economics and Business

    • Introduction to Economic Systems
    • Businesses Under Capitalist Systems
    • Measuring Economic Performance
    • Businesses Under Socialist Systems
    • Businesses Under Communist Systems
    • Businesses under Mixed Economic Systems
  • Organizational Structure

    • Defining an Organization
    • Components of an Organization
    • Common Organizational Structures
    • Factors to Consider in Organizational Design
    • Trends in Organization
  • Marketing and the Customer Relationship

    • Customer Relationships
    • Marketing Strategies
  • Business Ethics and Social Responsibility

    • Business Ethics
    • Promoting Ethical Behavior
    • Social Responsibility
    • Consumer Rights
  • Operations Management

    • Introduction to Operations Management
    • Quality Management
    • Productivity
    • Controlling the Supply Chain
    • Planning for Operations
  • Product and Pricing Strategies

    • Pricing Methods
    • Pricing Objectives
    • Pricing Strategies
    • Pricing Products
    • New Product Development
    • Product Strategy
    • Product Packaging and Branding
  • International Business

    • The Drive for International Trade
    • International Trade Barriers
    • International Trade Agreements and Organizations
    • The Money of International Business
    • Types of International Business
  • Motivation Theories and Applications

    • Management and Motivation
    • Theories of Motivation
    • Modern Views on Motivation
    • Motivation Techniques in Practice
  • Product Distribution

    • Distribution Channels
    • Wholesalers
    • Retailers
    • Logistics
  • Business Writing

    • Introduction to Business Communications
    • Means of Communication
    • Creating High-Value Communications
    • Effective Rhetoric and Presentation
    • Word Choice
    • Audience Analysis
  • Human Resource Management

    • Human Resources and Relevant Laws
    • Performance, Promotion, and Firing
    • Compensation
    • Developing Employees
    • The Functions and Goals of HR
    • Diversity in Human Resources
    • Recruitment
  • Marketing Communications

    • Promotion
    • Public Relations
    • Personal Selling
    • Advertising
  • Types of Business Ownership

    • Sole Proprietorships
    • Partnerships
    • Corporations
    • Special Forms of Ownership
    • Franchising
    • Cooperatives and Joint Ventures
    • Corporate Growth
  • Organized Labor Relations

    • The History of Unions
    • Organized Labor and Related Laws
    • Collective Bargaining
    • Managing Employees
    • Union Negotiation Tactics
  • Financial Statements

    • Ratio Analysis and Statement Evaluation
    • Accounting Information
    • The Accounting Process
    • The Balance Sheet
    • The Income Statement
    • The Statement of Cash Flows
  • Small Business and Entrepreneurship

    • The Small Business
    • Small Business Owners: A Profile
    • Small Business Owners: The Disadvantages
    • Starting a Small Business
  • Managing Information Technology

    • Information Technology Trends
    • Decision Making
    • E-Commerce
    • Difficulties with New Technologies
  • Financial Management

    • Introduction to Financial Management
    • Planning
    • Operating Funds
    • Short-Term Financing
    • Long-Term Financing
  • Management

    • An Introduction to Management
    • Functions of Managers
    • Types of Management
    • Decision Making
    • Characteristics of Good Managers
  • The Functions of Money and Banking

    • Money as a Tool
    • Credit
    • American Banking
    • Trends in Banking
    • The Federal Reserve System
    • Protection of Funds