Marketing uses to involve the exchange of goods for an agreed amount of money. Today the word marketing has evolved into the complete phrase marketing service, which refers to the commercial processes involved in promoting, selling and distributing a product or service. There are marketing service specialists who work is a variety of areas on order to connect specific products or services with target market groups that include consumer, institutional, business to business and resellers. The consumer market is focused on the individuals who buy products or services to be used personally. A large portion of marketing services is offered to target the consumer market. There are a number of ways in which marketing services reach the consumer market that include email marketing services, direct mail marketing services, telephone marketing services and many more.

Marketing services typically gear their marketing services and advertising towards four areas regarding a certain item or service. These four areas include the way a product relates to the customer, how a product should be competitively priced, the way the product should be promoted including email marketing services and direct mail and the way the product should be distributed in order to meet its target market.

One of the most popular marketing services that have evolved over the past decade is the email marketing service. Email marketing services is a new form of direct marketing that uses email as a way of sending commercial or even fundraising notes to a target market. Many online store and web sites that do business on the Internet use email marketing services targeting potential customers as well as present customers. Email marketing services often send emails to encourage additional business from customers in order to generate repeat business, to encourage new customers to make a purchase or older customers to buy something immediately and by advertising in other emails that are sent by other businesses attempting to generate business.

There are a number of benefits to using email marketing services that includes the fact that it is a very inexpensive way to generate new business. Compared to direct mail marketing, the costs arent even worth mentioning. Sending a letter via email as opposed to direct mail also saves money on paper, printing expenses and postage. When email marketing services send out a letter, the recipient has the message within a few seconds as opposed to within several days. The results can be almost immediate. Email marketing services are great at guiding people towards a web site to do business. Email is easier to keep track of than direct mail as far as bad address and feedback.