Retail Store Advertising
As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you — in-store advertising. Usually, when retailers plan their marketing, they focus on traditional print ads, commercials, and digital platforms. They think about how they can use outside messaging to bring customers into a store.
Retail marketers need to see that marketing doesn’t exist solely outside of a retail store. Through in-store advertising, they can promote messages and unlock a lucrative new marketing channel.
Benefits of In-Store Advertising
The habits of in-store shoppers show the value in investing in in-store advertising. An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that:
- 82% of purchasing decisions are made while in a store.
- 62% of shoppers make an impulse buy while shopping.
- 16% of unplanned purchases are driven by in-store promotions.
In-store shoppers are primed for receiving messages that direct their purchasing habits, and in-store advertising allows you to deliver the information those engaged, interested shoppers need.
In-store advertising:
- Leads purchasing decisions.
- Encourages impulse buys.
- Introduces new products.
- Promotes sales.
- Supports cross promotions.
- Creates up-sell opportunities.
- Informs customers.
- Reminds customers
So, what is the best way to bring these in-store promotions to life?
How To Highlight In-Store Promotions
There are multiple platforms and distribution channels for marketing inside of a retail store. Depending on the size, offerings, and industry of your retail store, you may choose to use a mix of the following promotion styles.
Store Layout: When setting up your showroom, use messaging to create focal points and take customers through a journey as they experience your store.
In-store Themes: Create a cohesive theme for seasons, holidays, or special promotions using advertising elements that tie the store together or highlight certain departments of the store.
Product Displays: Showcase products by building stand-out displays that highlight brands and items with feature signage and product demo videos.
Live Product Demonstrations: Add a live element to in-store promotions by hosting live demonstrations that allow customers to try or experience products.
Digital Signs: Instead of using static posters or signs, utilize engaging digital signage to share ads and messages through videos and multimedia.
Digital Menu Boards: Use easy-to-update menu boards to drive upsells and introduce your customers to a wider variety of products.
Interactive Screens: Take signage up another notch and feature interactive digital signs that allow shoppers to select and control the content they see on the screen.
Shopping Carts: Prime marketing real estate exists right in front of shoppers on the carts they use throughout the store. Utilize that space to share messages with customers.
Overhead Messaging: Speak directly to in-store shoppers by using overhead messaging as a way to relay information about sales, promotions, specific store departments, and special events.
In-store Beacons: Put technology to work using beacons that connect with in-store shoppers through their smartphones and send notifications and coupons to store visitors based on their location.
In-Store Advertising Key Points
In-store advertising doesn’t always follow the same formula as traditional or out-of-store marketing. When creating content for in-store advertising, keep the following concepts in mind.
Placement: Find the right location.
Where you place in-store advertising is just as important as what you say in in-store advertising. Make sure your displays and signage fit into the showroom layout. Position content so that messages are in the places where shoppers spend the most time in your store, and place it the right distance from shopper’s eyes so they can view it properly.
Brevity: Say it quickly.
You don’t have a lot of time to catch and hold the attention of in-store shoppers. Most shoppers won’t stop to watch a lengthy video or read a detailed message. Keep it short and brief. Use bullet points and headlines that get to the point and quickly relay the vital information shoppers need.
Relevance: Give consumers what they want.
As with any marketing, it’s important to fully understand your target audience. Define your target audience and deeply assess who they are and what they need and what. Once you have a full understanding of your audience, you can create messaging that accurately touches on their true pain points and desires.
Quality: Add a professional polish.
In-store advertising content should be created with the same level of professionalism and care that out-of-store marketing receives. Put resources into creating in-store content, and use high-quality screens and signs to ensure that your messages look polished and professional.
Timelessness: Don’t be out-of-date.
A retail store can quickly lose credibility and consumer trust by featuring out-of-date or irrelevant in-store promotions. When you choose to use in-store advertising, you cannot set it and forget it. You need to set up a marketing content schedule that reminds your team to change out-of-date promos and advertisements.
Help Your Retail Store Find In-Store Advertising Success
The presentation of your retail store is a reflection of your brand and business. It is a form of marketing that shows your customers who you are and what you sell.
The way you present your store can shape shopper habits and increase sales. It can act as the trigger that leads in-store customers to make a purchase or make a larger purchase.
So, your in-store presentation can’t be an afterthought.
You must put the right resources, time, thought, and energy into how your physical storefront looks if you want to capitalize effectively on in-store marketing.
Retail Store Advertising Agency in Pune
PUNE
Pune, is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.23 It has been ranked as “the most livable city in India” several times.24 Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).25
According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.9 Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,26 Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.
About Pune
Pune is situated to the west of Maharashtra and is the eighth largest metropolis in the country. Considered as the second largest city of Maharashtra, Pune is tagged as one of the fastest developing real estate market of India.
Pune has been called by a number of sobriquets, popular among them include pensioner’s paradise, Queen of the Deccan, and Oxford of the East. One of the historical cities of the nation, Pune is endowed with a shining past, a ground breaking present and an auspicious future.
One of the fastest growing cities of west India, Pune is blessed with traditional old economy industries that continue to play a pivotal role towards growth and development. Government and private sector, Research Institutes, Manufacturing, Information technology and Automobile are the pillars of Pune’s economy. Rapid growth of its industrial sector has made property in Pune one of the prime hot spots of recent times.
In the last few years, Pune has witnessed defence, engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery which is slowly reducing due to high demand for property in Pune and boom in Pune Real estate.
Pune Real Estate market
Considered as an end-user market, the real estate prices in Pune are generally high and increasing. Increased input cost of the developers, together with rise in investor’s demand from the peripheral locations is what drives the property in Pune and the overall Pune real estate sector.
Though the maximum demand for property in Pune was encountered in the Rs 30-Rs 40 lakh category, the supply of apartments, flats for sale was not up to the mark. The Rs 40-60 lakh category witnessed the maximum inventory supply. In comparison to the last year, carpet and built-up area in the city have elevated by 25-30%. This is further expected to increase with property in Pune vying for more luxury segment.
Demand for residential apartments in West Pune is emerging from the IT hub, which is located in the Rajiv Gandhi InfoTech Park, Hinjewadi. Demand in East Pune is mainly being driven by CBDs in Viman Nagar, Cyber City, Kharadi and Magarpatta.
Key builders in Pune are Mittal Brothers, Kumar Properties, Gagan Properties, Rohan Builders, Namrata Group, Ranjeet Developers, Paranjpe Schemes, Kolte Patil Developers, Kohinoor Group, Goel Ganga Group.
Key projects of Pune are Hillside Urban, Magarpatta Nanded City, Mittal Akshardham, Amrapali Aurum Towers, Nitron Landmark, Gokhale Group Anandban, Tanish Pride, DSK Kasturi, D. R. Gavhane Ankur, SKD Shiv Samruddhi, Vishwa Vinayak Residency, P4 Ventila, Aarav Balboa Avenue, DSK Gandhakosh, Shamaprasad Mukharjee CHSL, JM Adi Amma Bliss, Ravima Feel Bliss, Aditi Splendor Residency, Magnum lifestyle, Chandrarang La Melosa, Shraddha Landmark Kanchi Enclave, EDEN LA’MONTE CARLO, Sai Raj Heights, Vastu Tejonidhi, Shroff Signature Heights Phase 2, Gagan Adira, Venkatesh Graffiti .
Some of the most popular properties searched in Pune are 1 bhk flats in pune, plots in pune, villas in pune, 2 bhk flats in pune, 3 bhk flats in pune, house in pune, Flats in pune.
Demographics:
Going by the 2011 census, the urban population of Pune around 51 lakh. The estimated population includes towns such as Pimpri, Dehu, Khadki and Chinchwad. Consistent growth in the education and software sector has fuelled the influx of labours and workers from across the nation.
As per PMC reports, the rising trend in migration to Pune from 1991 to 2001 was mainly to economic reasons. Migration to the city between 1991-2001 was estimated at 3.6 lakh that was calculated as 15% of Pune’s total population at the end of the decade. This will increase demand for Real estate in Pune.
In regard to the rapid growth of the IT sector, migration between 2001-2011 remained constant at 12%, however it is expected to decline by 10% between 2011-2021 and by 8% between 2021-2026. This migration has also driven the demand for properties for rent and properties for sale in Pune.
Information Technology
After Bangalore, Pune has emerged as the potential destination to home the growing number of IT companies in the country. Hinjewadi in the west has emerged as a perfect destination for the upcoming IT/ITes companies in India, since it offers vast vacant land that is ideal for buil-to-suit offices.
At present, the IT/ITes sector in Pune account for 75% of the total office space occupied. The pace at which the IT/ITes sector is flourishing in the city has triggered the construction activity in the office space market in the last decade, significantly.
Currently, Pune is home to a number of IT/ITes giants, namely TCS, Infosys, Tech Mahindra, Wipro and Cognizant. The Rajiv Gandhi Infotech Park at Hinjewadi, Blueridge SEZ, Dlf Akruti IT SEZ and Embassy Techzone have changed the face of Pune into a major IT hub.
Connectivity
Indian highways and state highways constitute connectivity in Pune. National Highway 4 connects Pune to Bangalore, Mumbai and Kolhapur, while NH 9 joins the city to Hyderabad and NH-50 to Nashik. The State Highway connects the city to Aurnagabad, Ahmednagar and Alandi.
India’s first six-lane high-speed expressway, the Mumabi-Pune Expressway, has changed the overall connectivity of the city. Built in 2002, the Expressway has reduced the travel time between Mumbai and Pune by 2 hours.
Situated at Lohegaon, the Pune International Airport, regulated by AAOI offers domestic flights to major cities.
Local trains in Pune connects it to Lonavala and Pimpri-Chinchwad, while the daily express trains links the city to Hyderabad, Kochi, Chennai, Kanpur, Jammu, Patna, Mumbai, Delhi, Coimbatore, Bangalore, Howrah etc.
Pune Metro Rail is in talks with the DMRCL for a more sustained connectivity. The proposed metro is expected to a blend of underground and elevated sections and the initial routes are outlined between Vanaz-Ramwadi and Pimpri-Swargate.
PMPML buses offer excellent transport service within the city and its suburbs. In addition to it, the Maharashtra State Road Transport Corporation also provides buses from main stations in Pune Station, Shivajinagar and Swargate to all the prime locations in Maharashtra.
Pune civic administration
Pune is administered by Pune Municipal Corporation. Comprising of 149 councilors, the corporation is regulated by the Mayor of Pune. The executive power is actually endowed with the Municipal Commissioner of the state.
Along with the PMC, there are four different administrative bodies who work in sync to maintian order in the state. Such bodies include Khadki Cantonment Board (for Khadki), Dehu Road Cantonment Board (for Dehu Road), Pimpri-Chinchwad Municipal Corporation (for Pimprr-Chincwad)
Pune is in talks with the state government to formulate Pune Metropolitan Regional Development Authority that would constitute corporations, municipal councils and other local government bodies of the city. This authority will oversee all Pune Real estate decisions.
All Localities in Pune
pune LOCAL AREAS
Hadapsar | Wadgaon Sheri Vidyanagar Viman Nagar Vishrant Wadi Wagholi Wakadewadi Wanwadi Warje Yashvant Nagar Yerwada Loni Kalbhor Shetphal Haveli Chikhali Talawade Shivane Kharadi Dehu Bhor Chandkhed Induri Kamshet Daund Khadki Junnar Markal Rajgurunagar Khed Koregaon Park Dehu Road Manchar Sinhagad Road Hinjewadi Mulshi Mahalunge Alandi Alandi Road Balewadi Bhosari Chakan Chinchwad Dapodi Dighi Kasarwadi Landewadi Old Mumbai Pune Highway Nigdi Pimple Saudagar Pradhikaran Sanghavi Undri Lavasa Mandai J M Road Talegaon Dabhade Uday Baug Walvekar Nagar Ghorpadi Sopan Baug Keshav Nagar Tingre Nagar Magarpatta Road Khadakwasla MIT Collage Road Ideal Colony Manjri Sukh Sagar Nagar Ambegaon Budruk Rahatani Bibwewadi BT Kawade Road Ravet Pashan Sus Road Ramtekdi Ingale Nagar Sasane Nagar Pimple Nilakh Tathawade Pimpri Chinchwad Nasrapur Velha Road Wai Lohegaon Yavat Chourainagar Malegaon Kiwale Taljai Jambhul Veerabhadra Nagar Moshi Shikrapur | Handewadi Road NIBM Annexe Moshi Pradhikaran Sainath Nagar Pawna Nagar Panshet Khed Shivapur NIBM Road Ranjangaon Karanjawane Road Magarpatta Baramati Pune Nashik Highway Kondhwa Saswad Road Shreehans Nagar Koregaon Spine Road Pune Sholapur Road Jejuri Shirwal Kharadi Bypass Road Pimple Gurav Purandar Senapati Bapat Road Narhe Gahunje Mundhwa Road Shirur Marunji Velhe University Road Mamurdi Uruli Kanchan Uruli Devachi Handewadi Rambaug Colony Kanhur Mesai Maan Kondanpur Saswad Nande Kondhawe Dhawade Wadebolai Mumbai Pune Expressway Uttam Nagar Punawale Dattavadi MG Road Ranjangaon Sanaswadi Mangalwar Peth Kirkatwadi Fatima Nagar Raviwar Peth Lonikand NDA Road Indapur Gultekdi Sus Sangvi Vithalwadi Shirgaon Wadaki Narayangaon Theur Wadegaon Nerhe Kanhe Bhusari Colony Padvi Nanded Charholi Budruk Katraj Kondhwa Road Ganga Dham Khamundi Dhanore Talegaon Dhamdhere Kolhewadi Sarola Shewalwadi Pingori Sanjay Park Paud Kavade Mala Shankar shet road Ashtapur Baner Pashan Link Road Agarkar Nagar Kondhapuri Mahatma Phule Peth Bakori | Kalas Ketkawale Walhe Chimbali Alephata Bope Chande Lokamanya Nagar Yewalewadi Kelawade Hinjawadi Phase I Mahalunge Ingale Ambarwet Rihe Wadgaon Budruk Kasar Amboli Kasarsai Bhilarewadi Kesnand Ghotawade Somatne Phata Nanekarwadi Awhalwadi Gudhe Narayanpur Malshiras Donaje Alandi-Markal Road Nimgaon Mhalungi Ambavane Valane Uravade Mohari BK Bhaginghar Tambhad Sonde Karla Kodawadi Misalwadi Koregaon Bhima Dive Lohagad Medankarwadi Wadki Kolvan Karmoli Pargaon Dhangarwadi Parner Pune Highway Bahul Bopgaon Morgaon Kolwadi Bhoirwadi Sate Bopkhel Vadhu Budruk Shindaone Pimpalgaon Tarf Khed Boripardhi Somatane Holewadi Shiroli Kurkumbh Jalochi Charholi Khurd Nighoje Baner Bypass Highway Otur Ambegaon Khurd Moi Walati Jambhulwadi Tukai Darshan Darumbre Karanja Vihire Parvati Paytha Vadgaon Sheri Mangadewadi Kunjirwadi Kadus Sadar Bazaar Aambethan Uksan Dahiwadi Haveli Talegaon chakan Road Baner Annexe Talegaon Varale Road |
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