B To B Marketing
“Now the customer jouney leads to you
Every customer is on a journey. They’re either moving toward you or away.
But you can become their destination. And when they arrive, they’ll be ready to act.”
We are B To B Marketing agency
We create B To B Marketing that works. Why? Because it’s designed to engage with real human beings, people who eat food which there like, drive cars and have peculiar tastes in music. We discover what makes them tick and what their issues are. We work out the best way to talk to them and then we start the conversation. Fulcrum does a special kind of B To B Marketing that combines thinking, doing, measuring and ramping up what works. We believe B2B marketing works best when it’s based on a clear strategy that everyone agrees with.
The B2B customer journey is complex and organize. Making your brand the destination often requires adapting a wide variety of marketing & sales method and tools , customer approaches to engage, inform and guide customers. At Fulcrum, we’ve got a toolbox full of B2B communication and marketing capabilities, and we’re ready to put them all to work for you. Below you’ll find some of the things we can do for your business—click on one and discover how we use these capabilities to help you meet your goals and help guide the customer journey.
Who we help in B 2 B Marketing
Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. Our clients come from many industries, including Foodservice, manufacturing, technology, packaging, business services and industrial machinery and components. It’s a very diverse roster, but they all serve buyers that face difficult decisions on the B2B customer journey. Our mission is to make your brand the obvious choice on the B2B customer journey. It happens by knowing and acting on who your target is, what’s important to them, where and when to reach them and how to motivate them to act. That requires better informed B to B sales and more responsive B to B marketing technology. |  |
FACE TO FACE MARKETING
Our mantra consists of three simple words: improve your business. For that reason, everything is geared to your goals, whether it’s increased volumes, better margins, lower cost of sales, shorter sales cycles, breaking into new markets, attracting top talent or developing more motivated employees. Fulcrum specializes in helping B2B brands overcome sales challenges by improving the alignment between marketing and sales.To achieve success, a B TO B Marketing and B to B sales strategy that improves accessibility for all is essential. Marketing and sales should be able to easily access and share data, intelligence, training and marketing collateral throughout the entire purchase process. This unity maximizes your overall marketing and sales potential. When your marketing and sales teams are speaking the same language and are aligned to the same goals, your bottom line will benefit.
What we believeThe culture at Fulcrum is one of our greatest strengths and a key reason why clients genuinely enjoy working with us. At Fulcrum we believe:
How we do it in B to B marketing:To truly influence the B2B customer journey, Fulcrum has proven methods to:
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ARE YOU STRUGGLING WITH YOUR MARKETING?
We Want to Hear About it
Please, let us know your name, email address, your website domain and a short briefing on what field you are looking for marketing solutions.
Contact Us: Offline Marketing Agency
B To B Marketing Agency in Pune
PUNE
Pune, is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.23 It has been ranked as “the most livable city in India” several times.24 Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).25
According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.9 Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,26 Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.
About Pune
Pune is situated to the west of Maharashtra and is the eighth largest metropolis in the country. Considered as the second largest city of Maharashtra, Pune is tagged as one of the fastest developing real estate market of India.
Pune has been called by a number of sobriquets, popular among them include pensioner’s paradise, Queen of the Deccan, and Oxford of the East. One of the historical cities of the nation, Pune is endowed with a shining past, a ground breaking present and an auspicious future.
One of the fastest growing cities of west India, Pune is blessed with traditional old economy industries that continue to play a pivotal role towards growth and development. Government and private sector, Research Institutes, Manufacturing, Information technology and Automobile are the pillars of Pune’s economy. Rapid growth of its industrial sector has made property in Pune one of the prime hot spots of recent times.
In the last few years, Pune has witnessed defence, engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery which is slowly reducing due to high demand for property in Pune and boom in Pune Real estate.
Pune Real Estate market
Considered as an end-user market, the real estate prices in Pune are generally high and increasing. Increased input cost of the developers, together with rise in investor’s demand from the peripheral locations is what drives the property in Pune and the overall Pune real estate sector.
Though the maximum demand for property in Pune was encountered in the Rs 30-Rs 40 lakh category, the supply of apartments, flats for sale was not up to the mark. The Rs 40-60 lakh category witnessed the maximum inventory supply. In comparison to the last year, carpet and built-up area in the city have elevated by 25-30%. This is further expected to increase with property in Pune vying for more luxury segment.
Demand for residential apartments in West Pune is emerging from the IT hub, which is located in the Rajiv Gandhi InfoTech Park, Hinjewadi. Demand in East Pune is mainly being driven by CBDs in Viman Nagar, Cyber City, Kharadi and Magarpatta.
Key builders in Pune are Mittal Brothers, Kumar Properties, Gagan Properties, Rohan Builders, Namrata Group, Ranjeet Developers, Paranjpe Schemes, Kolte Patil Developers, Kohinoor Group, Goel Ganga Group.
Key projects of Pune are Hillside Urban, Magarpatta Nanded City, Mittal Akshardham, Amrapali Aurum Towers, Nitron Landmark, Gokhale Group Anandban, Tanish Pride, DSK Kasturi, D. R. Gavhane Ankur, SKD Shiv Samruddhi, Vishwa Vinayak Residency, P4 Ventila, Aarav Balboa Avenue, DSK Gandhakosh, Shamaprasad Mukharjee CHSL, JM Adi Amma Bliss, Ravima Feel Bliss, Aditi Splendor Residency, Magnum lifestyle, Chandrarang La Melosa, Shraddha Landmark Kanchi Enclave, EDEN LA’MONTE CARLO, Sai Raj Heights, Vastu Tejonidhi, Shroff Signature Heights Phase 2, Gagan Adira, Venkatesh Graffiti .
Some of the most popular properties searched in Pune are 1 bhk flats in pune, plots in pune, villas in pune, 2 bhk flats in pune, 3 bhk flats in pune, house in pune, Flats in pune.
Demographics:
Going by the 2011 census, the urban population of Pune around 51 lakh. The estimated population includes towns such as Pimpri, Dehu, Khadki and Chinchwad. Consistent growth in the education and software sector has fuelled the influx of labours and workers from across the nation.
As per PMC reports, the rising trend in migration to Pune from 1991 to 2001 was mainly to economic reasons. Migration to the city between 1991-2001 was estimated at 3.6 lakh that was calculated as 15% of Pune’s total population at the end of the decade. This will increase demand for Real estate in Pune.
In regard to the rapid growth of the IT sector, migration between 2001-2011 remained constant at 12%, however it is expected to decline by 10% between 2011-2021 and by 8% between 2021-2026. This migration has also driven the demand for properties for rent and properties for sale in Pune.
Information Technology
After Bangalore, Pune has emerged as the potential destination to home the growing number of IT companies in the country. Hinjewadi in the west has emerged as a perfect destination for the upcoming IT/ITes companies in India, since it offers vast vacant land that is ideal for buil-to-suit offices.
At present, the IT/ITes sector in Pune account for 75% of the total office space occupied. The pace at which the IT/ITes sector is flourishing in the city has triggered the construction activity in the office space market in the last decade, significantly.
Currently, Pune is home to a number of IT/ITes giants, namely TCS, Infosys, Tech Mahindra, Wipro and Cognizant. The Rajiv Gandhi Infotech Park at Hinjewadi, Blueridge SEZ, Dlf Akruti IT SEZ and Embassy Techzone have changed the face of Pune into a major IT hub.
Connectivity
Indian highways and state highways constitute connectivity in Pune. National Highway 4 connects Pune to Bangalore, Mumbai and Kolhapur, while NH 9 joins the city to Hyderabad and NH-50 to Nashik. The State Highway connects the city to Aurnagabad, Ahmednagar and Alandi.
India’s first six-lane high-speed expressway, the Mumabi-Pune Expressway, has changed the overall connectivity of the city. Built in 2002, the Expressway has reduced the travel time between Mumbai and Pune by 2 hours.
Situated at Lohegaon, the Pune International Airport, regulated by AAOI offers domestic flights to major cities.
Local trains in Pune connects it to Lonavala and Pimpri-Chinchwad, while the daily express trains links the city to Hyderabad, Kochi, Chennai, Kanpur, Jammu, Patna, Mumbai, Delhi, Coimbatore, Bangalore, Howrah etc.
Pune Metro Rail is in talks with the DMRCL for a more sustained connectivity. The proposed metro is expected to a blend of underground and elevated sections and the initial routes are outlined between Vanaz-Ramwadi and Pimpri-Swargate.
PMPML buses offer excellent transport service within the city and its suburbs. In addition to it, the Maharashtra State Road Transport Corporation also provides buses from main stations in Pune Station, Shivajinagar and Swargate to all the prime locations in Maharashtra.
Pune civic administration
Pune is administered by Pune Municipal Corporation. Comprising of 149 councilors, the corporation is regulated by the Mayor of Pune. The executive power is actually endowed with the Municipal Commissioner of the state.
Along with the PMC, there are four different administrative bodies who work in sync to maintian order in the state. Such bodies include Khadki Cantonment Board (for Khadki), Dehu Road Cantonment Board (for Dehu Road), Pimpri-Chinchwad Municipal Corporation (for Pimprr-Chincwad)
Pune is in talks with the state government to formulate Pune Metropolitan Regional Development Authority that would constitute corporations, municipal councils and other local government bodies of the city. This authority will oversee all Pune Real estate decisions.
All Localities in Pune
pune LOCAL AREAS
Hadapsar | Wadgaon Sheri Vidyanagar Viman Nagar Vishrant Wadi Wagholi Wakadewadi Wanwadi Warje Yashvant Nagar Yerwada Loni Kalbhor Shetphal Haveli Chikhali Talawade Shivane Kharadi Dehu Bhor Chandkhed Induri Kamshet Daund Khadki Junnar Markal Rajgurunagar Khed Koregaon Park Dehu Road Manchar Sinhagad Road Hinjewadi Mulshi Mahalunge Alandi Alandi Road Balewadi Bhosari Chakan Chinchwad Dapodi Dighi Kasarwadi Landewadi Old Mumbai Pune Highway Nigdi Pimple Saudagar Pradhikaran Sanghavi Undri Lavasa Mandai J M Road Talegaon Dabhade Uday Baug Walvekar Nagar Ghorpadi Sopan Baug Keshav Nagar Tingre Nagar Magarpatta Road Khadakwasla MIT Collage Road Ideal Colony Manjri Sukh Sagar Nagar Ambegaon Budruk Rahatani Bibwewadi BT Kawade Road Ravet Pashan Sus Road Ramtekdi Ingale Nagar Sasane Nagar Pimple Nilakh Tathawade Pimpri Chinchwad Nasrapur Velha Road Wai Lohegaon Yavat Chourainagar Malegaon Kiwale Taljai Jambhul Veerabhadra Nagar Moshi Shikrapur | Handewadi Road NIBM Annexe Moshi Pradhikaran Sainath Nagar Pawna Nagar Panshet Khed Shivapur NIBM Road Ranjangaon Karanjawane Road Magarpatta Baramati Pune Nashik Highway Kondhwa Saswad Road Shreehans Nagar Koregaon Spine Road Pune Sholapur Road Jejuri Shirwal Kharadi Bypass Road Pimple Gurav Purandar Senapati Bapat Road Narhe Gahunje Mundhwa Road Shirur Marunji Velhe University Road Mamurdi Uruli Kanchan Uruli Devachi Handewadi Rambaug Colony Kanhur Mesai Maan Kondanpur Saswad Nande Kondhawe Dhawade Wadebolai Mumbai Pune Expressway Uttam Nagar Punawale Dattavadi MG Road Ranjangaon Sanaswadi Mangalwar Peth Kirkatwadi Fatima Nagar Raviwar Peth Lonikand NDA Road Indapur Gultekdi Sus Sangvi Vithalwadi Shirgaon Wadaki Narayangaon Theur Wadegaon Nerhe Kanhe Bhusari Colony Padvi Nanded Charholi Budruk Katraj Kondhwa Road Ganga Dham Khamundi Dhanore Talegaon Dhamdhere Kolhewadi Sarola Shewalwadi Pingori Sanjay Park Paud Kavade Mala Shankar shet road Ashtapur Baner Pashan Link Road Agarkar Nagar Kondhapuri Mahatma Phule Peth Bakori | Kalas Ketkawale Walhe Chimbali Alephata Bope Chande Lokamanya Nagar Yewalewadi Kelawade Hinjawadi Phase I Mahalunge Ingale Ambarwet Rihe Wadgaon Budruk Kasar Amboli Kasarsai Bhilarewadi Kesnand Ghotawade Somatne Phata Nanekarwadi Awhalwadi Gudhe Narayanpur Malshiras Donaje Alandi-Markal Road Nimgaon Mhalungi Ambavane Valane Uravade Mohari BK Bhaginghar Tambhad Sonde Karla Kodawadi Misalwadi Koregaon Bhima Dive Lohagad Medankarwadi Wadki Kolvan Karmoli Pargaon Dhangarwadi Parner Pune Highway Bahul Bopgaon Morgaon Kolwadi Bhoirwadi Sate Bopkhel Vadhu Budruk Shindaone Pimpalgaon Tarf Khed Boripardhi Somatane Holewadi Shiroli Kurkumbh Jalochi Charholi Khurd Nighoje Baner Bypass Highway Otur Ambegaon Khurd Moi Walati Jambhulwadi Tukai Darshan Darumbre Karanja Vihire Parvati Paytha Vadgaon Sheri Mangadewadi Kunjirwadi Kadus Sadar Bazaar Aambethan Uksan Dahiwadi Haveli Talegaon chakan Road Baner Annexe Talegaon Varale Road |
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