BANGALORE BANGALORE Bangalore lies in the southeast of the South Indian state of Karnataka. After Mumbai and Delhi, Bangalore is India’s third most populated city with fastest growth in Real estate. Bangalore can be classified into five zones-North, East, West, South and Central.Bangalore, capital city of Karnataka got its name from Kannada word “benda...
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OUR FIELD MARKETING SERVICES
OUR FIELD MARKETING SERVICES OUR DEFINITION What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase. In short, we have experienced sales people who can visit the Top 4...
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We support brand enterprises willing to learn by means of efficient market research for better decisions and strategies. If you are keen to perform and develop yourself in a company in which … enthusiasm, passion and quality commitment come before short-term profit maximisation.fast decisions and customer-oriented processes have priority over hierarchies and departments.you quickly...
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Food and Beverage Sampling
Get your food and beverage products in front of your target consumers where they work FOOD AND BEVERAGE SAMPLING – One of the best ways to drive brand loyalty, launch a new product or generate product awareness for an existing brand is simple: get people to experience your product using their senses. For more...
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MERCHANDISING Our field team are experts at ensuring your product is presented in the best possible light on shelf, whether it be one product, one shelf, a category or even a whole store. We’ve done it across most categories and our attention to detail ensures the products are faced up consistently, multiple facings where...
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Consumer perceptions of your product, service or brand is directly affected by person-to-person interaction. FIELD MARKETING Consumer perceptions of your product, service or brand is directly affected by person-to-person interaction. Consumers expect a “live experience” and organisations that utilise this approach set themselves apart from their competitors which in turn benefits their bottom line....
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Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location. Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins...
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You get a consultative approach to your assignments Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to...
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