Archives: Pimpri-Chinchwad

POS Displays & Promotional Campaigns Fulcrum can ensure maximal effectiveness of our clients promotional campaigns and POS displays. There are many advantages to working with us: Our teams are managed locally but connected to our central repository via our award winning tablet deployment. This means our team have excellent relationships with the store managers...

Performance & Retail Data Analytics At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients. Field Marketing Data Capture Thanks to our award-winning tablet deployment and our central system...

Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location.         Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins...

Product Ordering, Stock Management & Replenishment As part of what we do, clients often ask Fulcrum to manage product ordering.  Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising...

In Store Promotions Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space.  Our team can cover more than 5000 calls in a day,...

Planning Management LFulcrum are a very useful partner to have involved in space realignment or store refitting projects.  We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain...

Stock Checking Fulcrum offer valuable front-line support to our retail clients through our stocktaking, stock checking & auditing services. Our nationwide network of locally managed teams have great relationships with their local stores and access to comprehensive store data via our system (our mobile data capture system).  They routinely conduct stock counts on both...

Mystery Shopping Fulcrum have a specialist division dedicated to providing “mystery shopper” services for our clients.  Unannounced mystery shopper visits ensure that the face to face elements of a promotion are being delivered correctly.  Just as Auditing and Compliance checking are a key part of POS displays, Floor Standing Display Unit (FSDU) deployments and in-store...

Product Sampling As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling. We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out...

Brand Activation Services Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences.  They allow consumers to experience a product...