This is a relatively new App Launches Promotion, but with so many amazing and important Apps coming to market, Fulcrum has made a conscious effort to develop expertise in the launch and promotion of Apps for a whole new client base. Using our promotional staff has a huge positive effect on app downloads. Brand...
Continue readingFood and Beverage Sampling
Get your food and beverage products in front of your target consumers where they work FOOD AND BEVERAGE SAMPLING – One of the best ways to drive brand loyalty, launch a new product or generate product awareness for an existing brand is simple: get people to experience your product using their senses. For more...
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MERCHANDISING Our field team are experts at ensuring your product is presented in the best possible light on shelf, whether it be one product, one shelf, a category or even a whole store. We’ve done it across most categories and our attention to detail ensures the products are faced up consistently, multiple facings where...
Continue readingOur Services Traditional and Digital marketing
We’ve used our expertise in traditional and digital marketing to help clients build their brands and grow their businesses. Advertising We’ll help you create high quality digital, print, radio and tv advertisements to promote your products, services, or causes. Branding We ‘ll help you establish your brands identity ,look and feel and make sure...
Continue readingProduct Sampling
As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling. We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out samples in...
Continue readingSocial Media Marketing Internship
Responsibilities and Duties Selected intern’s day-to-day responsibilities include: Manage and maintain the organization’s social media accounts Write and optimize content for social networking accounts such as Twitter and Instagram Post interesting and related stuff regularly Build and execute social media strategy through competitive and audience research Work on product branding Engage in social media...
Continue readingRecruitment Process
Fulcrum was founded in 2007 to fill the gap in the market that existed for well trained promotional staff and hosts for events. Many of our promotional staff have worked with us for several years. As we are well known in the industry, we receive a host of applications through our website every day....
Continue readingHow We Work
You get a consultative approach to your assignments Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to...
Continue readingProduct Ordering, Stock Management & Replenishment
As part of what we do, clients often ask Fulcrum to manage product ordering. Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising in store. Thanks to our award-winning...
Continue readingOUR PROCESS
OUR PROCESS We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives. Our Three-Phase Process...
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