Retail Store Advertising Agency in Navi Mumbai

Retail Store Advertising

As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you — in-store advertising. Usually, when retailers plan their marketing, they focus on traditional print ads, commercials, and digital platforms. They think about how they can use outside messaging to bring customers into a store.

Retail marketers need to see that marketing doesn’t exist solely outside of a retail store. Through in-store advertising, they can promote messages and unlock a lucrative new marketing channel.  

Benefits of In-Store Advertising

The habits of in-store shoppers show the value in investing in in-store advertising. An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that:

  • 82% of purchasing decisions are made while in a store.
  • 62% of shoppers make an impulse buy while shopping.
  • 16% of unplanned purchases are driven by in-store promotions.

 

In-store shoppers are primed for receiving messages that direct their purchasing habits, and in-store advertising allows you to deliver the information those engaged, interested shoppers need.

In-store advertising:

  • Leads purchasing decisions.
  • Encourages impulse buys.
  • Introduces new products.
  • Promotes sales.
  • Supports cross promotions.
  • Creates up-sell opportunities.
  • Informs customers.
  • Reminds customers

So, what is the best way to bring these in-store promotions to life?

How To Highlight In-Store Promotions

There are multiple platforms and distribution channels for marketing inside of a retail store. Depending on the size, offerings, and industry of your retail store, you may choose to use a mix of the following promotion styles.

Store Layout: When setting up your showroom, use messaging to create focal points and take customers through a journey as they experience your store.

In-store Themes: Create a cohesive theme for seasons, holidays, or special promotions using advertising elements that tie the store together or highlight certain departments of the store.

Product Displays: Showcase products by building stand-out displays that highlight brands and items with feature signage and product demo videos.

Live Product Demonstrations: Add a live element to in-store promotions by hosting live demonstrations that allow customers to try or experience products.

Digital Signs: Instead of using static posters or signs, utilize engaging digital signage to share ads and messages through videos and multimedia.

Digital Menu Boards: Use easy-to-update menu boards to drive upsells and introduce your customers to a wider variety of products.

Interactive Screens: Take signage up another notch and feature interactive digital signs that allow shoppers to select and control the content they see on the screen.

Shopping Carts: Prime marketing real estate exists right in front of shoppers on the carts they use throughout the store. Utilize that space to share messages with customers.

Overhead Messaging: Speak directly to in-store shoppers by using overhead messaging as a way to relay information about sales, promotions, specific store departments, and special events.

In-store Beacons: Put technology to work using beacons that connect with in-store shoppers through their smartphones and send notifications and coupons to store visitors based on their location.

In-Store Advertising Key Points

In-store advertising doesn’t always follow the same formula as traditional or out-of-store marketing. When creating content for in-store advertising, keep the following concepts in mind.

Placement: Find the right location.

Where you place in-store advertising is just as important as what you say in in-store advertising. Make sure your displays and signage fit into the showroom layout. Position content so that messages are in the places where shoppers spend the most time in your store, and place it the right distance from shopper’s eyes so they can view it properly.

Brevity: Say it quickly.

You don’t have a lot of time to catch and hold the attention of in-store shoppers. Most shoppers won’t stop to watch a lengthy video or read a detailed message. Keep it short and brief. Use bullet points and headlines that get to the point and quickly relay the vital information shoppers need.

Relevance: Give consumers what they want.

As with any marketing, it’s important to fully understand your target audience. Define your target audience and deeply assess who they are and what they need and what. Once you have a full understanding of your audience, you can create messaging that accurately touches on their true pain points and desires.

Quality: Add a professional polish.

In-store advertising content should be created with the same level of professionalism and care that out-of-store marketing receives. Put resources into creating in-store content, and use high-quality screens and signs to ensure that your messages look polished and professional.

Timelessness: Don’t be out-of-date.

A retail store can quickly lose credibility and consumer trust by featuring out-of-date or irrelevant in-store promotions. When you choose to use in-store advertising, you cannot set it and forget it. You need to set up a marketing content schedule that reminds your team to change out-of-date promos and advertisements.

Help Your Retail Store Find In-Store Advertising Success

The presentation of your retail store is a reflection of your brand and business. It is a form of marketing that shows your customers who you are and what you sell.

The way you present your store can shape shopper habits and increase sales. It can act as the trigger that leads in-store customers to make a purchase or make a larger purchase.

So, your in-store presentation can’t be an afterthought.

You must put the right resources, time, thought, and energy into how your physical storefront looks if you want to capitalize effectively on in-store marketing.

Retail Store Advertising Agency in Navi Mumbai

About Nashik

About Navi Mumbai

Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.
CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.
CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.
The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.
Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.

Demographics:

According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.
Employment Opportunities

Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.

Connectivity

The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.
Navi Mumbai civic administration

The Navi Mumbai Municipal Corporation (NMMC) was formed in 1991 to maintain some of the developed nodes. Local self-government in Navi Mumbai started on January 1 1992. Under this, NMMC was handed nine of the total 25 nodes of Navi Mumbai project area. These nodes are Vashi, Nerul, CBD Belapur, Kopar Khairane, Turbhe, Airoli, Ghansoli, Sanpada and Digha. The municipal commissioner and a mayor head NMMC.
The City and Industrial Development Corporation (CIDCO) was created on 17 March 1971 for developing and maintaining the city. When Navi Mumbai was created, CIDCO was the only authority that maintained and developed the city.
There are 64 electoral wards in Navi Mumbai. Each has an elected corporator.

 

All Localities in Navi Mumbai

Mahape
Rabale
Shiravane
Turbhe
Apta
Parsik Hill
Khanda Colony
Dronagiri
Navade
Khalapur
Bonkode
Shedung
Ghansoli
Ulwe
Taloja
New Panvel
Panvel
CBD Belapur
Nerul
Kharghar
Kalamboli
Seawoods
Kamothe
Airoli
Sanpada
LOCALITY
Khandeshwar
Kopar Khairane
Uran
Vashi
Rasayani
Pen
Mumbai Pune Express Highway
Nhava
Roadpali
Palm Beach Road
Juinagar
Karanjade
sector 8A
sector 11
Talavli
savoli
sector 26 Vashi
Sector 19
Tembhode
sector 50
sector 50 New
sector 15
sector 19 (shahbaz village)
sector 20
Sector 6
LOCALITY
sector 7
Sector 10 ( Kopra)
Sector 12
sector 13
sector 20 Kharghar
Sector 27 Kharghar
sector 30 Kharghar
sector 34 Kharghar
Sector 35 Kharghar
Sector 21 Kharghar
Sector 15 Kharghar
sector 19 Kharghar
Sector 27 – Kharghar
sector 36 Kamothe
Sector 18 Kamothe
Sector 21 Kamothe
Sector 22 Kamothe
Sector 25 Khandeshwar
Sector 19 Ulwe
Sector 21 Ulwe
Sector 18 Ulwe
Sector 17 Ulwe
sector 5 Ulwe
Sector 02 Ulwe
Sector 09 Ulwe
LOCALITY
Sector 08 Ulwe
Vichumbe
Palaspa
Dighe
Nevali
Koproli
Bonshet
Garpoli
Akurli
Chouk
Rohinjan
Nilje Gaon
Kalundre
Shil Phata
Chipale
Shilottar Raichur
Nere
Usarli Khurd
Valap
Adai
Umroli
Chirle
Ranjanpada
Dhansar

Marketing Services

Feet On Street
Door To Door Marketing
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Field Marketing
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Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
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Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
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Brand Promotions

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Telesales Person
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