Shopper Marketing Agency in Nashik

Shopper Marketing

Shopper Marketing & POS

We work with brands to leverage the retail environment. We have experience in developing concepts to ensure increased distribution, off shelf feature, increased rate of sale and enhanced consumer/Shopper Engagement and Shopper Marketing.

We also understand the strategic side of building your buyer, trade and press relationships whilst ensuring you engage your internal sales team.

Our in-house artwork studio allows us to offer a variety of POS support solutions for several clients. We also work with a best in class field agency to ensure premium installation of all POS, when required

Shopper marketing

The path to purchase begins here
Understanding consumer desires is essential to winning over hearts and wallets. Our proven expertise for delivering magical, memorable and meaningful brand experiences allows us to seamlessly integrate key experiential marketing principles into our shopper marketing approach for brands.

We help in a myriad of ways, from highly engaging front-of-store activation and disruptive point-of sale (POS) materials, to plotting out the full path to purchase.

An integrated and compelling approach enriches the shopper journey. It begins with a commitment to engaging customers, and then being in the right place, at the right time, in the right way.

What is it?

Shopper marketing is the act of directly engaging and converting customers to a brand or product within a retail environment.

We have a very clear shopper mission. We grab attention with compelling stimulus, communicate USPs in an engaging way, lock-down the purchase and then actively promote shopper engagement beyond the sale. It’s simple, integrated and effective.

How does it work?

Our vast understanding of retail environments, opportunities and limitations means we take a versatile and creative approach to achieving our shopper mission, every single time. We overcome barriers to purchase through an approach that encompasses merchandising, the customer experience and pricing and promotional strategy, providing guidance on campaign POS design and production, environmental stimulus, sales promotions and sampling techniques.

How do other brands use it?
Each and every day brands directly target consumers – but it takes a lot to get shopper marketing right.

Branding
Ultimately everything we do is about building brands. From redefining aspects of major global icons to building starts ups, we have the processes and systems in place to ensure we take a measured approach.

We are able to offer our clients a holistic view of their brand and communications or work on defined aspects of redesigns, positionings and strategies.

We help brands harness the power of strategic partnerships and negotiate the relevant sole and exclusive rights packages to suit any budget.

Right time, right place, right audience – 3 simple rules to how we approach

Shopper Marketing Agency in nashik

About Nashik

Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.

Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.

Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.

Stats and Facts

The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
Nashik – Striving Industrial Sector

As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
Connectivity

Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
Nashik Civic Administration

In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
Nashik Infrastructure

The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future

 

All Localities in Nashik

Ambad
Gangapur Road
Sinnar
Deolali Gaon
Ganesh Baba Nagar
Yeolekar Mala
Pandit Colony
Canada Corner
College Road
Sharanpur
Chandshi
Mahatma nagar
Dwarka
Nashik Road
Nashik-Pune Road
Sane Guruji Nagar
Hirawadi
Indira Nagar
Trimbak
Kamatwade
Jail Road
Untwadi
Mumbai Agra Road
Eklahare
Parijat Nagar

Makhmalabad
Khambale
Soyagaon
Siddheshwar Nagar

 

 

 

Makhmalabad Road
Renuka Nagar
Rajiv Nagar
Tidke Nagar
Ashwin Nagar
Trimbak Road
Prabhat Colony
Kamod Nagar
Panchavati
Mumbai-Nashik Highway
Dindori Road
Govind Nagar
Vaiduwadi
Pathardi Phata
Buddha Vihar
LOCALITY
Anandvalli
Aurangabad Road
Ojhar
Mohan Nagar
Bhabha Nagar
Ambad Link Road
Sobhag Nagar
Uttara Nagar
Tagore Nagar
Sawarkar Nagar
Wadala Gaon

Mundhegaon
Pimplad
Mohadi
Ram Wadi
Nagalwadi

Satpur
Patharadi Road
Peth Road
DGP Nagar
Jai Bhavani Road
Shreerang Nagar
MERI-Rasbihari Link Road
Pathardi
Lam Road
Karmayogi Nagar
Kalpataru Nagar
Shri Ram Colony
MERI
Sadguru Nagar
Someshwar Colony
Chetana Nagar
Rane Nagar
Khutwad Nagar
P and T Colony
Thatte Nagar
Anand Nagar
Igatpuri
Ayodhya nagari
Om Nagar
Medage Nagar
Bhagur
Vinay Nagar

Wadner Road
Ambedkar Nagar
Gondedumala
Gangapur
Matoshree Nagar
Prabhat Nagar

CIDCO
Wavi
LOCALITY
Nilwandi
Bhausahebnagar
Rasegaon
Malegaon
Dindori
Devlali
Chinchkhed
General Vaidya Nagar
Adgaon
Vani
Upnagar
Krishna Nagar
DSouza Colony
Old Agra Road
New Pandit Colony
Ganjmal
Shramik Nagar
Shivaji Nagar
Deepali Nagar
Rajur Bahula
Vaitarna Nagar
Manmad
Hanuman Nagar
MIDC Ambad
Yeola
Pimpalgaon Baswant
Lekha Nagar
Mhasrul Gaon
Pawan Nagar
Chunchale
Madsangavi
Ghoti Budrak
Niphad
Dasak
Abhiyanta Nagar
Upendra Nagar Colony
Sneha Nagar
Gotane Wada
Savata Nagar
Gayakhe Colony
LOCALITY
Nagarsul
Vijay Nagar
Shalimar
Chandwad
Gandhi Nagar Airport Area
Vihitgaon
Belgaon Dhaga
Ekdant Nagar
Devgaon
Manegaon
Jagtap Nagar
Homi Bhabha Nagar
Shinde
Amrutdham
Government Colony
Chincholi
Khode Nagar
Shivshakti Nagar
Swaminarayan nagar
Tidke Colony
D. K. Nagar
Samarth Nagar
Girnare
Tapovan Road

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation