TRADE SHOW TELEMARKETING
CAPTURE LEADS. INCREASE OPPORTUNITIES.
CAPTURE LEADS AT TRADE SHOWS.
Are you wondering how companies generate leads at trade shows? In a digital world, businesses crave products they connect with, especially with so many available options at their disposal. According to B2B research, three out of four people believe in-person events are the most effective marketing tactic available. Many of your competitors are probably clued in on the success of the trade show platform already. However, they don’t capitalize on pre and post-trade show marketing strategies to make the most out of the lead generating opportunity that the trade show provides. Don’t waste time on ineffective trade show marketing tactics— trust Launch Leads as your lead generation partner to take full advantage of upcoming trade show opportunities.
Whether you are gathering leads at your first trade show appearance or a longtime veteran of the marketing technique, lead capture at trade shows is a tried and true service proven to increase sales. Launch Leads maximizes your presence at trade shows by driving traffic to your booth to improve your chances of landing a sale. As you prepare for a trade show, our lead generating specialists will provide the experience and know-how to develop a strategy that will move trade show attendees from your lead list into your sales pipeline. Rely on our trade show lead capturing strategies to generate more business for your company. Receive a free needs assessment to learn how more about our trade show marketing services.
Our experience in B2B Trade Show Marketing includes:
- Trade Show Appointment-Setting
- Pre-Trade Show Lead Generation
- Trade Show Promotion
- Trade Show Attendance Growth
- Trade Show Lead Capture
- Post-Trade Show Follow-Up
- Strategic Sales and Marketing
- B2B Lead Generation Services
TRADE SHOWS
TRADE SHOW LEAD STRATEGIES
Trade shows provide you with the potential to grow your business. However, it takes more work than simply setting up your booth and waiting for traffic to come. A successful trade show strategy includes adequate preparation and consistent follow-up. Whether it is the personal connection prospective clients receive while meeting you or your in-person efforts that prove your product’s effectiveness, trade shows are a great channel for B2B marketing. However, without Launch Leads on your side, you’ll be a face in the crowd rather than standing out from your competition. Working with your business, our B2B trade show experts will generate buzz, set appointments with interested decision-makers, and drive business to your booth. Our goal in trade show lead capturing is to drive traffic to you. You can then do what you do best—lead, teach, and gain interest in your product or service.
Appointment setting services are another crucial tactic that will improve your trade show attendance. Launch Leads will work with you to identify leads who are attending the trade show or those who are considering it. Our team will then set out looking for viable leads who would be interested in learning more about your business during the event. This appointment-setting process will get prospects to your booth, where you can individualize your presentation to meet their unique needs. Along with the work we do before the show, our team will also keep up with leads long after, making sure you stay top-of-mind as they decide which businesses to work with.
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TRADE SHOW LEAD GEN
TRADE SHOW PREPARATION
How you prepare for a trade show has just as much importance as to how you interact with leads during the event. If you want to maximize the potential of your trade show presence, you must market your involvement to attendees before the event.
Launch Leads develops a pre-event strategy that notifies prospective clients and standing leads that you will be attending the event. We create buzz through various channels, including phone calls, advertisements, emails, and other proven communication avenues, and give your prospects your location so you are easy to find. Our outreach services ensure that more leads will flood to your booth, ready to learn more about your products or services.
As an added value and for a more successful event, we will fill your trade show docket by setting appointments with leads already interested in your services. These preparation techniques will not only maximize your time during the event but improve the quality of leads you will meet. Give your trade show team the momentum they need to meet with prospects looking forward to learning more about your business. All in all, a thoroughly-devised trade show marketing strategy from Launch Leads will provide you a competitive advantage by increasing brand awareness and productivity during the event.
Generating Leads At Trade Shows
TRADE SHOW LEAD NURTURING
Event marketers might put so much work into the execution of a live event, but they often forget to prioritize post-event activities. Forgetting to plan for how you will capitalize on a trade show after the event can diminish its success altogether. Working with our specialists, we will formalize a post-trade show plan beforehand that ensures you follow-up with leads in a timely manner. We will also devise an information-gathering process during the event to make your trade show follow-up process even more efficient.
Once the trade show finishes, our lead generation specialists will meet with you to go over all the details you gathered from each lead during your in-person meeting. You can tell us which leads need more nurturing, who is ready to buy, and what areas would appeal to their interests. From there, our team will create a customized strategy for each lead that ensures your business stays at the top of each prospect’s mind. The best part? The human connection you developed with potential leads at the trade show will legitimize your product and make closing sales that much easier.
TRADE SHOW MARKETING THAT PRIORITIZES FACETIME
B2B sales take time and work. Most prospective leads aren’t ready to roll the dice when you first make contact. They usually need time to make their decision. Trade show marketing puts you in front of your ideal clients. In-person events are one of the best ways to connect with prospects and gather interest in your services.
Focusing on trade show marketing can dramatically improve your sales performance. However, proper planning is crucial for an effective trade show strategy. Do more than set up a booth and wait for customers to come, take the time to prepare for the trade show, set appointments during the show, perform using an outlined strategy, and consistently follow-up with interested prospects.
With Launch Leads on your side, you can be more than a face in the crowd. Our B2B trade show experts will generate buzz, set appointments with interested decision-makers, and drive business to your booth. Along with the work we do beforehand, our team will keep up with leads, making sure you stay top-of-mind as they make their decisions to buy.
TRADE SHOW TELEMARKETING Agency in nagpur
About Nagpur
The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.
During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.
Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.
Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.
Facts And Figures
The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
It was made the capital of the central province under British Raj in the 19th century.
Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
Besides the oranges, Nagpur is also famous for its cotton production.
Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.
Industrial Sector
The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
Synthetic polyester yarn is the major produce in the Butibori industrial area.
The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.
Connectivity
Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
Nagpur Civic Administration
Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
The corporation is headed by the Mayor of the NMC.
The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure
Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.
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