Performance & Retail Data Analytics Agency in Nagpur

Performance & Retail Data Analytics

At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

Field Marketing Data Capture

Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

Integrated with Client Data

We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

  • Identifying problem stores & locations
  • Anomalous sales penetration for key products,
  • Measuring trends
  • Comparing base sales between stores
  • Cluster analysis
  • Improving Availability
  • Improving ROI
  • Which cardboard should be invested in further
  • Which SKUs to focus on to ensure 100% sales penetration

 

Ensuring Representative Field Marketing Auditing and Compliance Checks

Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

    Measuring the Effectiveness and ROI of Field Marketing

    Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

    Bespoke Reporting & Consultancy

    Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

    • Create automation solutions for manual tasks
    • Design efficient processes
    • Custom dashboard and report development for measuring client’s own compliance in store
    • Developing dynamic models for workforce planning or territory planning
    • Geocode/postcode analysis
    • Demand planning and forecasting
    • Creating seasonal profiles by product, location and store

    Performance & Retail Data Analytics Agency in nagpur

    About Nagpur

    The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.

    During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.

    Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.

    Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.

    Facts And Figures

    The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
    Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
    Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
    The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
    Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
    It was made the capital of the central province under British Raj in the 19th century.
    Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
    Besides the oranges, Nagpur is also famous for its cotton production.
    Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
    In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.

    Industrial Sector

    The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
    Synthetic polyester yarn is the major produce in the Butibori industrial area.
    The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
    The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
    Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.

    Connectivity

    Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
    Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
    Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
    The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
    Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
    Nagpur Civic Administration

    Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
    The corporation is headed by the Mayor of the NMC.
    The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
    The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
    Nagpur has 59 police stations and 121 police outposts.
    Nagpur Infrastructure

    Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
    The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
    Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.

     

    All Localities in Nagpur

    RPTS Road
    Shivaji Nagar
    New Mankapur
    Saroj Nagar
    Umred Road
    Hingna
    Koradi Road
    Wakeshwar
    Wardha Road
    Mihan
    Godhni
    Katol Road
    Wanadongri
    Vaishali Nagar
    Dharampeth
    Manish Nagar
    Besa
    Bharat Nagar
    Ring Road
    RUI
    Panjri Lodhi
    Amravati Road
    Ramdaspeth
    Shubhash Road
    Pande Layout
    Somalwada
    Jafar Nagar
    Anant Nagar
    Dhantoli
    Khasarmari
    Degma
    Nandanvan
    Khadka
    Buti Bori
    Panjari
    Hardoli
    Ghogali
    Chandan Nagar
    Sitabuldi
    Narendra Nagar
    Ram Nagar
    Abhyankar Nagar
    Bhilgaon
    Gorewada
    Omkar Nagar
    Borgaon
    Narsala
    Gayatri Nagar
    Trimurti Nagar
    Sneha Nagar
    Takli
    New Colony
    Raj Nagar
    Temple Road
    Prashant Nagar
    Parsodi
    Zari
    Gokulpeth
    Rajendra Nagar
    LOCALITY
    Kamptee Road
    laxmi Nagar
    Ganeshpeth Colony
    Vayusena Nagar
    Jamtha Wardha Road
    Jaripatka
    Hudkeshwar Road
    Subhash Nagar
    Civil Lines
    Surendra Nagar
    Gopal Nagar
    Rahate Colony
    Beltarodi
    Wadi
    Pratap Nagar
    Sonegaon
    Godhni road
    Tamaswadi
    Hingna Road
    Khapari
    Resham Bag
    Ayodhya Nagar
    Mhalgi Nagar
    Umred
    Kaldongri
    Ambazari
    Balaji Nagar
    Wathoda
    Lonara
    Kanholi
    Jamtha
    Peotha
    Sahakar Nagar
    Unthkhana
    Khamla
    Dabha
    Chikna
    Bhansoli
    Khadki
    Ajni
    Mohan Nagar
    Byramji Town
    Banwadi
    Dhamna
    Phukeshwar
    Ashirwad Nagar
    Tulsibag Road
    KT Nagar
    Mangli
    Gandhi Nagar
    Shankar Nagar
    Wanjari Nagar
    Dindayal Nagar
    Bajaj Nagar
    Hanuman Nagar
    N.I.T. Layout
    Samarth nagar
    Vishwakarma Nagar
    Shanti Nagar Colony
    LOCALITY
    Prem nagar
    Shilpa Society
    Kalameshwar
    Alagondi
    Ladgaon
    Belpeth
    Pipla
    Isasani
    Shivmadka
    Wagdara
    Kotewada
    Telecom Nagar
    Jaiprakash Nagar
    Deoli Gujar
    Bhiwapur
    Chargaon
    Surabardi
    Sindivihiri
    Tambekhani
    Kachimet
    Wadadh
    Pusagondi
    Poonam Vihar
    Itwari
    Jaitala
    Azamshah Layout
    Pawangaon
    Bezonbagh
    Dongargaon
    Clark Town
    Mangalwari
    Empress City
    New Sneh Nagar

    Narbada Colony
    Gumgaon
    Swawlambi Nagar
    Khadgaon
    Balabhaupeth

    Duttawadi
    Wardhaman Nagar Colony
    Dighori
    Savner
    Mauda
    Kalmana
    Rameshwari
    Kharbi
    Raghuji Nagar
    Pardi
    Chandrapur
    Zingabai Takli
    Vivekanand Nagar
    Besa Road
    Mansar
    Chandrakiran Nagar
    Mominpura
    Mahal
    Tandapeth
    Bagadganj
    Nari
    Kuhi
    Lakadganj
    Radhakishanpura
    Siddharth Nagar
    Uday Nagar
    LOCALITY
    Kondhali
    Bela
    Khapa
    New Indora
    Teka Naka
    Marajghat
    Ramtek
    Ansar Nagar
    Chatrapati Nagar
    Narkhed
    Dixit Nagar
    Bhartwada
    Sadar
    Shambhu Nagar
    Police LineTakli
    Hansapuri
    Badil Kheda
    Gorepeth
    Manewada
    Takalghat
    Bajeria
    S R P Camp
    Gandhibagh
    Bhokara
    Patansaongi
    Surve Nagar
    Manav Seva Nagar
    Bhagwan Nagar
    Madhav Nagar
    Surya Nagar
    Seminary Hills
    Angulimal Nagar
    Shankarpur
    Narsala Road
    Bhandewadi
    Besa-Pipla Road
    Pipla Road
    Kanhalgaon
    Reshimbagh Main Road
    Gotal Pajri
    New Khapri
    Borkhedi
    Hudkeshwar Bk
    Digdoh
    Chinchbhawan
    Katol
    Khaperkheda
    Turkmari

    Dangarpura
    Binaki
    Dahegaon
    Khairy
    Rambagh
    Padole Nagar

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation