Archives: Nagpur

Our Field Marketing Our Field marketing team is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers: Our success also comes from the way we integrate with our...

Sale Activation Services Fulcrum was set up in 2008 with a simple mission – to be the type of sale activation agency WE had always wanted to work for, but never found. Our founding Partners are still very much involved in the agency and client activity both having previously run successful agencies and also been...

OUR FIELD MARKETING SERVICES OUR DEFINITION What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase. In short, we have experienced sales people who can visit the Top 4...

Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location.         Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins...

Product Ordering, Stock Management & Replenishment As part of what we do, clients often ask Fulcrum to manage product ordering.  Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising...

In Store Promotions Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space.  Our team can cover more than 5000 calls in a day,...

Planning Management LFulcrum are a very useful partner to have involved in space realignment or store refitting projects.  We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain...

Product Sampling As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling. We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out...

Brand Activation Services Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences.  They allow consumers to experience a product...

Digital Marketing Digital Marketing The world is changing and so is the media landscape. Digital Marketing is overtaking every other media source for advertising rupees. Navigating the complex world of digital media can be difficult, confusing and frustrating. Let Fulcrum Advertising make sense of it for you. When it comes to digital marketing you...