Marketing Agency in Nagpur

Marketing

We’re a small team with BIG ideas, and are passionate about what we do.

We focus on what matters: results – but more importantly we listen.

We’ll bring fresh ideas that will work for you, on time, and on budget.

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.

Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.

2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.

3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously

4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.

We Believe that Successful Marketing Campaigns are Built on Six Major Components

Hover over each component to see what goes into our process

Some of the field marketing services we offer include the following:

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.

Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.

Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.

Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.

Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.

Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.

Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.

Why partner with our field marketing agency?

Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.

Marketing Agency in nagpur

About Nagpur

The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.

During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.

Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.

Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.

Facts And Figures

The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
It was made the capital of the central province under British Raj in the 19th century.
Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
Besides the oranges, Nagpur is also famous for its cotton production.
Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.

Industrial Sector

The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
Synthetic polyester yarn is the major produce in the Butibori industrial area.
The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.

Connectivity

Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
Nagpur Civic Administration

Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
The corporation is headed by the Mayor of the NMC.
The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure

Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.

 

All Localities in Nagpur

RPTS Road
Shivaji Nagar
New Mankapur
Saroj Nagar
Umred Road
Hingna
Koradi Road
Wakeshwar
Wardha Road
Mihan
Godhni
Katol Road
Wanadongri
Vaishali Nagar
Dharampeth
Manish Nagar
Besa
Bharat Nagar
Ring Road
RUI
Panjri Lodhi
Amravati Road
Ramdaspeth
Shubhash Road
Pande Layout
Somalwada
Jafar Nagar
Anant Nagar
Dhantoli
Khasarmari
Degma
Nandanvan
Khadka
Buti Bori
Panjari
Hardoli
Ghogali
Chandan Nagar
Sitabuldi
Narendra Nagar
Ram Nagar
Abhyankar Nagar
Bhilgaon
Gorewada
Omkar Nagar
Borgaon
Narsala
Gayatri Nagar
Trimurti Nagar
Sneha Nagar
Takli
New Colony
Raj Nagar
Temple Road
Prashant Nagar
Parsodi
Zari
Gokulpeth
Rajendra Nagar
LOCALITY
Kamptee Road
laxmi Nagar
Ganeshpeth Colony
Vayusena Nagar
Jamtha Wardha Road
Jaripatka
Hudkeshwar Road
Subhash Nagar
Civil Lines
Surendra Nagar
Gopal Nagar
Rahate Colony
Beltarodi
Wadi
Pratap Nagar
Sonegaon
Godhni road
Tamaswadi
Hingna Road
Khapari
Resham Bag
Ayodhya Nagar
Mhalgi Nagar
Umred
Kaldongri
Ambazari
Balaji Nagar
Wathoda
Lonara
Kanholi
Jamtha
Peotha
Sahakar Nagar
Unthkhana
Khamla
Dabha
Chikna
Bhansoli
Khadki
Ajni
Mohan Nagar
Byramji Town
Banwadi
Dhamna
Phukeshwar
Ashirwad Nagar
Tulsibag Road
KT Nagar
Mangli
Gandhi Nagar
Shankar Nagar
Wanjari Nagar
Dindayal Nagar
Bajaj Nagar
Hanuman Nagar
N.I.T. Layout
Samarth nagar
Vishwakarma Nagar
Shanti Nagar Colony
LOCALITY
Prem nagar
Shilpa Society
Kalameshwar
Alagondi
Ladgaon
Belpeth
Pipla
Isasani
Shivmadka
Wagdara
Kotewada
Telecom Nagar
Jaiprakash Nagar
Deoli Gujar
Bhiwapur
Chargaon
Surabardi
Sindivihiri
Tambekhani
Kachimet
Wadadh
Pusagondi
Poonam Vihar
Itwari
Jaitala
Azamshah Layout
Pawangaon
Bezonbagh
Dongargaon
Clark Town
Mangalwari
Empress City
New Sneh Nagar

Narbada Colony
Gumgaon
Swawlambi Nagar
Khadgaon
Balabhaupeth

Duttawadi
Wardhaman Nagar Colony
Dighori
Savner
Mauda
Kalmana
Rameshwari
Kharbi
Raghuji Nagar
Pardi
Chandrapur
Zingabai Takli
Vivekanand Nagar
Besa Road
Mansar
Chandrakiran Nagar
Mominpura
Mahal
Tandapeth
Bagadganj
Nari
Kuhi
Lakadganj
Radhakishanpura
Siddharth Nagar
Uday Nagar
LOCALITY
Kondhali
Bela
Khapa
New Indora
Teka Naka
Marajghat
Ramtek
Ansar Nagar
Chatrapati Nagar
Narkhed
Dixit Nagar
Bhartwada
Sadar
Shambhu Nagar
Police LineTakli
Hansapuri
Badil Kheda
Gorepeth
Manewada
Takalghat
Bajeria
S R P Camp
Gandhibagh
Bhokara
Patansaongi
Surve Nagar
Manav Seva Nagar
Bhagwan Nagar
Madhav Nagar
Surya Nagar
Seminary Hills
Angulimal Nagar
Shankarpur
Narsala Road
Bhandewadi
Besa-Pipla Road
Pipla Road
Kanhalgaon
Reshimbagh Main Road
Gotal Pajri
New Khapri
Borkhedi
Hudkeshwar Bk
Digdoh
Chinchbhawan
Katol
Khaperkheda
Turkmari

Dangarpura
Binaki
Dahegaon
Khairy
Rambagh
Padole Nagar

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation