Field Marketing Agency in Nagpur

Field Marketing

Fulcrum’s Marketing is Delivering the RIGHT PRODUCT, at the RIGHT PRICE, through the RIGHT CHANNEL, to the RIGHT AUDIENCE, at the RIGHT TIME!”

FIELD MARKETING

As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand.

Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us.

AIM

The aim behind field marketing may vary from company to company but the most common aim of field marketing is to create brand awareness, increase direct sales, or to build customer relationship.

PRODUCT DEMONSTRATIONS

This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.

If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product. If the customer gets free demo he/she never rejects the offer and if they like the product they buy immediately.

If you offer a service or a non-consumable product we give the potential customers a hands on experience so that if they love the product/ service they can buy it immediately.

GUERRILLA MARKETING

This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.

We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.

RETAIL AUDITING

.This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.

We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.

DIRECT SELLING

This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction.

We organise promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.

WHAT WE DO FOR YOU?

Apart from this we also offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

Field Marketing Agency in nagpur

About Nagpur

The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.

During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.

Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.

Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.

Facts And Figures

The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
It was made the capital of the central province under British Raj in the 19th century.
Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
Besides the oranges, Nagpur is also famous for its cotton production.
Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.

Industrial Sector

The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
Synthetic polyester yarn is the major produce in the Butibori industrial area.
The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.

Connectivity

Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
Nagpur Civic Administration

Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
The corporation is headed by the Mayor of the NMC.
The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure

Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.

 

All Localities in Nagpur

RPTS Road
Shivaji Nagar
New Mankapur
Saroj Nagar
Umred Road
Hingna
Koradi Road
Wakeshwar
Wardha Road
Mihan
Godhni
Katol Road
Wanadongri
Vaishali Nagar
Dharampeth
Manish Nagar
Besa
Bharat Nagar
Ring Road
RUI
Panjri Lodhi
Amravati Road
Ramdaspeth
Shubhash Road
Pande Layout
Somalwada
Jafar Nagar
Anant Nagar
Dhantoli
Khasarmari
Degma
Nandanvan
Khadka
Buti Bori
Panjari
Hardoli
Ghogali
Chandan Nagar
Sitabuldi
Narendra Nagar
Ram Nagar
Abhyankar Nagar
Bhilgaon
Gorewada
Omkar Nagar
Borgaon
Narsala
Gayatri Nagar
Trimurti Nagar
Sneha Nagar
Takli
New Colony
Raj Nagar
Temple Road
Prashant Nagar
Parsodi
Zari
Gokulpeth
Rajendra Nagar
LOCALITY
Kamptee Road
laxmi Nagar
Ganeshpeth Colony
Vayusena Nagar
Jamtha Wardha Road
Jaripatka
Hudkeshwar Road
Subhash Nagar
Civil Lines
Surendra Nagar
Gopal Nagar
Rahate Colony
Beltarodi
Wadi
Pratap Nagar
Sonegaon
Godhni road
Tamaswadi
Hingna Road
Khapari
Resham Bag
Ayodhya Nagar
Mhalgi Nagar
Umred
Kaldongri
Ambazari
Balaji Nagar
Wathoda
Lonara
Kanholi
Jamtha
Peotha
Sahakar Nagar
Unthkhana
Khamla
Dabha
Chikna
Bhansoli
Khadki
Ajni
Mohan Nagar
Byramji Town
Banwadi
Dhamna
Phukeshwar
Ashirwad Nagar
Tulsibag Road
KT Nagar
Mangli
Gandhi Nagar
Shankar Nagar
Wanjari Nagar
Dindayal Nagar
Bajaj Nagar
Hanuman Nagar
N.I.T. Layout
Samarth nagar
Vishwakarma Nagar
Shanti Nagar Colony
LOCALITY
Prem nagar
Shilpa Society
Kalameshwar
Alagondi
Ladgaon
Belpeth
Pipla
Isasani
Shivmadka
Wagdara
Kotewada
Telecom Nagar
Jaiprakash Nagar
Deoli Gujar
Bhiwapur
Chargaon
Surabardi
Sindivihiri
Tambekhani
Kachimet
Wadadh
Pusagondi
Poonam Vihar
Itwari
Jaitala
Azamshah Layout
Pawangaon
Bezonbagh
Dongargaon
Clark Town
Mangalwari
Empress City
New Sneh Nagar

Narbada Colony
Gumgaon
Swawlambi Nagar
Khadgaon
Balabhaupeth

Duttawadi
Wardhaman Nagar Colony
Dighori
Savner
Mauda
Kalmana
Rameshwari
Kharbi
Raghuji Nagar
Pardi
Chandrapur
Zingabai Takli
Vivekanand Nagar
Besa Road
Mansar
Chandrakiran Nagar
Mominpura
Mahal
Tandapeth
Bagadganj
Nari
Kuhi
Lakadganj
Radhakishanpura
Siddharth Nagar
Uday Nagar
LOCALITY
Kondhali
Bela
Khapa
New Indora
Teka Naka
Marajghat
Ramtek
Ansar Nagar
Chatrapati Nagar
Narkhed
Dixit Nagar
Bhartwada
Sadar
Shambhu Nagar
Police LineTakli
Hansapuri
Badil Kheda
Gorepeth
Manewada
Takalghat
Bajeria
S R P Camp
Gandhibagh
Bhokara
Patansaongi
Surve Nagar
Manav Seva Nagar
Bhagwan Nagar
Madhav Nagar
Surya Nagar
Seminary Hills
Angulimal Nagar
Shankarpur
Narsala Road
Bhandewadi
Besa-Pipla Road
Pipla Road
Kanhalgaon
Reshimbagh Main Road
Gotal Pajri
New Khapri
Borkhedi
Hudkeshwar Bk
Digdoh
Chinchbhawan
Katol
Khaperkheda
Turkmari

Dangarpura
Binaki
Dahegaon
Khairy
Rambagh
Padole Nagar

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation