Marketing Services list

We partner with  dealers to effectively create traffic, customer loyalty and generate sales

Fulcrum is arguably one of the smartest, savviest and most client focused individuals in the marketing agency world. He represents the best of everything in an ideal senior agency leader who is able to cut through the clutter of information and steer it clearly towards the most important and influential outcomes.

Welcome to Fulcrum Resources, we’re the independent arm and driving force behind The Marketing Services Media Brand. If you’ve been searching for an agency that is all about “In-Your-Face” effective marketing, and is strategically led, and has a wealth of multifaceted advertising strategies in their wheelhouse, then you’ve landed in the right spot.

We were the first in the industry to provide a national footprint of coverage (every state, city, and town) for our various Direct To Consumer Marketing Services. Additionally, we were the first agency in the country to develop a In-House Travel Team business model, thus eliminating the need to outsource or broker the fulfillment and labor required to service our client’s advertising campaigns.

Fulcrum Marketing is a full-service automotive marketing agency offering loyalty marketing solutions to automotive dealerships and manufacturers.

We provide integrated, strategic, and innovative advertising solutions. We’ve developed an arsenal of proven marketing strategies that consistently produce measurable results on every campaign. We strive to exceed our own expectations, and more importantly, the needs and desires of our clients.

Marketing Strategy

This should really be called business strategy. Because that’s where we excel – aligning marketing and product strategy to drive the business. By doing so, creating real and measureable value for stakeholders, customers and employees

 

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Marketing

Marketing

    Field marketing

Go-To-Market Strategy

Comprehensive, technology-powered go-to-market strategies – delivering highly effective, cost-efficient multichannel campaigns that predictably achieve outstanding and measurable results across the brand-demand continuum.

INTERNAL AND EXTERNAL ACTIVATION PLANNING

• Media  Analysis

• Marketing Strategy and Planning

• Owned Media Strategy and Content Production

• Media Strategy

•  Marketing

Demand gen Strategy

• Marketing Automation Strategy

• Content Strategy and Production

• Multi-Channel Marketing

• Data Services

 

To stay ahead of your competition, you must get your customers attention and place your advertisement where they will see it.

Door-to-Door advertising works and is used by Fortune 500 companies! Our Business is Flyers, and making sure that they are reliably delivered to the specifically targeted area is what we have been doing best for over 10 years now.

No matter if you are just starting a business or have been running a successful company for over 20 years, you know that when customers are starting to dry up the first thing you can do quickly and at a low cost is to send out flyers.

Flyers, Coupons, Door-hangers, Business cards, whatever type of printed media you choose will generate instant response and strengthen the brand of your business.

Door To Door Marketing

we are offering a Roseuality array of Door To Door Marketing Service to our customers.
We have achieved expertise in catering to the requirements of our clients exactly as per their specifications. We emphasize on stringent quality standards in order to ensure that the products provided to our clients is always optimum to its level.
we are offering a of Door To Door Marketing

Door to Door Sales

The power of communicating with the consumers at homes is well known to us and door to door advertising provides a traditional, proven responsive route to achieve the larger goal. Clearly the opportunity to target groups through the application of geo-demographic targeting is a key characteristic and benefit of the medium. Fulcrum adopts qualitative and eccentric methodology and reaches out to thousands of effective customers and leave hyper impressionable prints on them to out-perform others.

We can show you how to save money too, while preparing and planning your campaign.

Strong creative – make your campaign compelling, eye-catching and interesting to the recipients

Good offer – make sure you have a good offer so it compels the recipient to react

Right list – ensure you’re sending your great creative and fantastic offer to the right people

 

Public Relations is also a practice that works well with Digital Marketing since both cover differing areas and both provide even more visibility to your brand – especially online.

With content marketing, for example, you are able to attract and engage your audience and go even further through the conversion funnel than the coverages initially allow, showing how using the two complementary services together are a good choice when trying to reach your target audience.

 

Media Relations

With busier and busier days on their hands, journalists aren’t always readily available to cover events, especially when it comes to those that are promoted by relatively unknown brands in India.

In order to still have your events reliably promoted and covered by local media, having a PR agency in India maintaining relationships with journalists for you will allow your team to focus in the planning, while we get in touch with trusted journalists in order to provide the desired coverage of your event.

Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.

Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.

Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.

Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.

This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.

Sales Promotion: We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our sales promotion encompass a variety of short-term techniques designed to attract your consumers to respond to your brand in a positive way. The most effective sales promotion is directly associated with product purchasing. This sales promotion is intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales.

Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.

Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.

Customer Acquisition : Fulcrum helps the marketers to Customer Acquisition strategies better and engage the users on their mobile devices based on their needs, preferences, and interactions. To segment the data, collect relevant information regarding the customers like gender, age, location, preferences and the like. These datasets can then be subsequently used in segmenting the users. These different segments of customers have to be then communicated with messages that suit the specific audience according to their characteristics. Targeting a specific segment of the audience with the right message can prove to be much more effective than developing a strategy for a wide spectrum of users with no common characteristics or interests.

Dedicated Marketing Team: For manufacturers that require their own fieldmarketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus.  Our syndicated team provides a commercially viable solution many of India’s best loved brands. And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our brands’ availability in a substantial number of outlets, ensuring that you showcase a consistent brand presence across hundreds of locations. Customised : Our customised solutions deliver highly customised, strategic field marketing solutions that suit each client’s unique set of business circumstances.

Merchant & Seller Acquisition: Are you interested in acquiring a seller and Merchant? our Seller Acquisition Services and Merchant Acquisition Services can assist you with identifying seller and merchant within several market types, including product seller and services provider. Tell us what type of asset class you are interested in purchasing. We will use our extensive network to find a seller that meets your specifications.
We offer services beginning with valuation of the online market, the preparation of a marketing plan and marketing documents. We want to minimize disruption to your usual business routine and distraction from your responsibilities to the smooth operation of the business during the Seller Acquisition or Merchant Registration process.

Street Marketing: We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.
Street  Marketing:  Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences.street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials to consumers.

Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.

Whether your customers choose to be communicated with via direct door or direct mail, we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.Using our data driven marketing expertise, we can help you leverage what you already know about your customers, to strengthen and grow those relationships and begin new ones. Technology in this space is constantly evolving, making direct marketing an exciting platform to achieve higher response rates, more revenue and an increased level of two-way customer engagement.

 

Shopping Centre Marketing: The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Our services and expertise range from full-service account management, budgeting and cash flow management for promotional funds, business and marketing plan development and retailer support services, through to promotional activity, community engagement campaigns, school holiday activities, social media management, advertising campaigns, customer tracking data analysis and so much more.

2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.

3. RETAIL MARKETING AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously

4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT MARKETING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Marketing ManagementDirect Marketing

Door To Door MarketingRetail Marketing

In-shop marketing

Store marketing

Rural marketing

face to face marketing

Feet On Street marketing

Field marketing

Fieldwork marketing

On ground marketingB To B marketing

B to C marketing

1to1 marketing

Product Launches

corporate Marketing

Product marketing

Experiential Marketing

Interactive marketing

BTL marketing

Brand Marketing

RWA Marketing

Residential Society Marketing

Restaurant MarketingLoyalty marketing

Marketing activationStreet Guerilla marketing

Street marketing

Door Hanger Distribution

Door To Door Distribution

Flyer Delivery

Flyer Distribution

Handbill Distribution

Lead Generation

Local Marketing

Sales Support

Services marketing

Shopping Centre Marketing

Theater Marketing
b2c marketing
btl marketing
campus Marketing
college Marketing
Business Parks Marketing
IT Parks Marketing
Account based marketing
Airports Marketing
Park Marketing
Colleges Marketing
Corporate Marketing
Coupons Distribution
Customer Acquisition
corporate office Marketing
corporate park Marketing
d2d marketing
dabbawala Marketing
direct Response marketing
direct marketing
direct to consumer marketing
door to door marketing
door2door marketing
engagement marketing
shopper marketing
society Marketing
tech parks Marketing
Digital marketing
Mobile marketing
Online advertising
Social marketing
facebook marketing
general trade marketing
guerrilla marketing
h2h marketing
highway dhaba Marketing
home to home marketing
home2home marketing
hospital Marketing
hotel Marketing
house to house marketing
house2house marketing
housing society Marketing
industrial area Marketing
industrial marketing
leaflet distribution
local marketing
mall Marketing
malls Marketing
modern trade marketing
multiplexes Marketing
school Marketing
shop To shop marketing
shop marketing
one 2 one marketing
one to one marketing
one2one marketing
onground marketing
out of home marketing
outdoor Marketing
park Marketing
public school Marketing
railway Marketing
retail Store marketing
retail marketing
retail shop marketing
retailer marketing
rural marketing
Door Hanger Distribution
Door To Door Distribution
Flyer Delivery
Flyer Distribution
Handbill Distribution
Lead Generation
Local Marketing
Sales Support
Services marketing
Shopping Centre Marketing