Retail faces many of the same opportunities and challenges we face at trade shows and events. Consider the parallels between retail and events – how does retail address audience attraction, retention, messaging, interaction, engagement. How does retail tell stories? What can we, in the event and trade world, learn from retail?

We have the same questions and many more. In fact, we run Urban Immersions – field trips into New York City with our creative teams to find answers to these questions and rethink how we approach events for our customers. It is the ultimate event laboratory.

Stay tuned for inspirations and insights from the Impact XM creative team on Learning from Retail and how we can positively impact your investments in events.