THE DO’S & DONT’S OF SALES PROMOTIONS–Sales promotions are the lifeblood of brands around the globe driving excitement around product launches, raising awareness of products USPs, and providing an edge over competitor brands. Whilst they arent to be shied away from, it is worth noting that a badly thought out promotion can cause as...
Continue readingSCRATCH CARD PROMOTIONS- WHAT MAKES A WINNING COMBINATION?
Scratch cards are the oldest & highly popular mechanic used within the world of sales promotions; scratch off a plastic coating to reveal a picture, code, symbol or number to find out if youve won a prize. Scratch cards provide instant gratification to aid consumer attraction, engagement and retention. What makes scratch cards so...
Continue readingFACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START
FACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START— Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, its a very...
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