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Measuring the results of your advertising can help you determine which styles, methods and media work best for your business. With solid data, you can plan how to best invest your valuable advertising dollars. For an advertisement (ad) to be effective, it must translate into enough extra sales to generate a profit. How can...

CLOSE AND FOLLOW UP THE SALE – If the sales appointment has gone well and the client is interested, signing the order may almost be a formality. Likewise, at the end of the appointment you may realise that the client is unlikely ever to agree to a deal. However, there are times when the...

A Small Business Marketing Plan-- One area where many entrepreneurs and small business owners struggle is marketing. In fact, this struggle isn't exclusive to small businesses. Many business spend years of blood, sweat and money in creating a great product or service, and then expect the world to naturally appreciate (and purchase) it. The...

Restaurant Marketing Ideas: How to Market a Restaurant—The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! 1. Foodie Photos If you’ve...

Door-to-door marketing can be intimidating, but it also offers a lot of benefits as a strategy for building your business. The chance to directly engage with potential customers and pitch your offerings in person brings a connection with your audience that commercial advertising can’t match. Understanding some basic techniques can help beginners make the...

Don’t Give Up on Cold Calls–Nearly everyone I know balks at cold calling, at least initially.  We know we’re going to face a higher rate of rejection than if we were pitching to folks predisposed to want our product, and no one enjoys feeling like a failure.  But here’s the thing:  If you need new...

25 Phone Sales Tips for Successful Cold Calling–Making cold calls might not be the most fun part of the sales process. But in many industries and businesses, it is necessary. To perfect the art of cold calling, take a look at some of the tips and tricks in the list below. 25 Phone Sales Tips Prepare Yourself Mentally...

digital marketing 7 fundamentals:—1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop Your Keyword Guide: Before you bake your product/service, reputational, decisioning and geographic keywords into every content asset, you must first...

  Best Practices in College and University Branding- After serving 100 colleges over 25 years, we have learned that the college and university brands that have become schools of consequence embody these best practices: 1. Set a far horizon. They know that it’s about a quiet, steadfast and ongoing commitment to staff development. It’s about...

6 TOP TIPS TO ENSURE DIGITAL MARKETING SUCCESS The future of digital marketing remains strong with an annual compound growth rate in the double digits. Most marketers are increasingly moving into digital because that’s where their targets are spending their media consumption time. Here are some tips for better, more successful digital marketing based...