consumer behaviour–The impact of country specific demographic factors on consumer behaviour in india Customers are generally influenced by a series of issues when making purchasing decisions. This is true across the globe, and as such Sub-Saharan india consumer is no different. However, in Sub-Saharan india, one finds that some factors that influence consumers’ purchase...
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Learn Why Branding Is Important In Marketing Learn Why Branding Is Important In Marketing- There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The...
Continue readingPRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS–Every business has to give its customers prices for its products or services. There are several ways you can do this. Many businesses, such as hairdressers, use a standardised price list that remains the same for every customer. Other businesses, such as painters and decorators, have to provide tailored prices for the specific...
Continue readingDesign opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant business benefits. The research and prototype stages of the design process can generate new product ideas and allow you to discover your customers’ needs and preferences. Design can then help you turn these ideas into...
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The 5 Ps of marketing The 5 Ps of marketing-Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market. The 5 Ps are key marketing elements designed to help you think about your business strategically....
Continue reading The 5 Ps of marketing Last Updated: 31 January 2018 The 5 Ps of marketing Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market. The 5 Ps are key marketing elements designed to help you think...
Continue readingTARGET THE RIGHT PEOPLE IN AN ORGANISATION–When you’re selling to other businesses, you need to pinpoint and then target the key decision makers, i.e. there is no point selling to someone who doesn’t have the power to buy your product or service. The main decision maker is often the individual who signs the cheque –...
Continue readingRECRUIT AND MANAGE SALESPEOPLE–If you run a small business it’s likely that one of the many hats that you wear is that of the salesperson – after all, it’s very difficult to start a business without some ability to sell to people. If you need to bring in specialist salespeople, it can be difficult...
Continue readingPRICE YOUR PRODUCT OR SERVICE-The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will – at best – limit your business growth. At worst, it could cause serious problems for your sales and cash...
Continue readingPLAN TO SELL-Selling your products or services is the key to creating a successful business, but don’t assume that clients will automatically approach you, even if you own a store. It is important to see selling as a process where the actual financial transaction is the last in a series of steps you need...
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