Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers. To achieve this, you will...
Continue readingExperiential Marketing in the Travel Industry
Cultural Experiences Experiential Marketing in the Travel Industry--A lot of people don’t know much about the cultures in other countries, so businesses in the travel industry may want to focus on educating consumers on other cultures during their experiential marketing event. For example, Colombia wanted people in the U.S. to know that the country...
Continue readingwe’re also a full-service experiential marketing agency
we’re also a full-service experiential marketing agency- Wait - so a food truck can be used as a sales and marketing platform? That’s right! With eye-catching custom wrapping and effective branding, a food truck is the most creative, high impact (and practical!) promotional tool for sampling and retail promotions. Trucks are ideal and cost-effective...
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Experiential Marketing Demands Unite Baby Boomers and Millennials
Experiential Marketing Demands Unite Baby Boomers and Millennials-Marketers will be well aware that the market place presents two very clear groups of consumers: the baby boomers and the millennials. It is often overlooked that these two consumer groups are closer than expected…if you think about it, the millennials are most often the children of...
Continue readingExperiential Marketing Predictions for 2018
Experiential Marketing in Retail Many industry insiders have predicted that experiential marketing will become a tactic that marketers in retail cannot avoid in 2018. Getting customers to visit a store in person as opposed to shopping online is difficult. To get customers through the door, brands need to offer them a unique in-person shopping...
Continue readingExperiential Marketing for Restaurants
Experiential Marketing for Restaurants--Whether you own a fast food restaurant, a fine dining establishment, or an eatery that falls somewhere in between, you have one thing in common with every other restaurant. You’re in a great position to use experiential marketing to increase customers, customer loyalty, name recognition and more. Why? As foodie culture...
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Tips to Build a Strong Direct Mail Database
Direct mail has been hailed as a great marketing tool to reach new customers, but those customers don’t come out of nowhere. You have to build a direct mail database before your marketing messages can be sent. Some companies make the mistake of putting all their efforts into their marketing materials, when in fact,...
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How to build a brand strategy
How do you create a brand-building strategy? How you’re building a brand strategy defines what you stand for, how you’re different from your competitors, and what personality you want to convey. Your brand will be the first thing people think of when they hear your company’s name. That’s why it’s crucial to carefully plan...
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tips on building your startup brand identity
5 tips on building your startup brand identity We often talk about branding being an important business activity, but a brand is one of those words which is used leisurely by almost everyone but no one truly understands what it really means. When we talk about branding, it is never about your company name nor...
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What is brand activation and how do you do it
What is brand activation and how do you do it Brand activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns...
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