Category: Marketing Agency

What is the role of marketing in your company? How much involvement do you as CEO or business owner have in setting marketing strategy? Are you sure that the money you spend on marketing provides a strong ROI? At Fulcrum companies, we have found it’s not uncommon to have the domain of marketing focused on...

Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and one to one marketing Professional Hadapsar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results....

Marketing Services What’s the difference between your customized marketing coaching and your online marketing game plan? The customized marketing coaching covers all aspects of coaching based on what your business needs. You could use the coaching hours to help you create a full marketing plan for your business, solve a specific challenge, get training...

1. Administrative sales manager: Administrative sales managers are found normally in highly integrated sales organisations selling multiple lines of products in national and international markets. He is known by alternative titles such as ‘vice president’, ‘in-charge of sales’, ‘director of marketing’, ‘general sales manager’ and ‘marketing manager’. He is primarily concerned with coordination and integration...

B2B Marketing Strategies Choosing the right B2B marketing channel is important. With so many advertisements and brands competing for attention, it’s easy to get lost in the shuffle. Especially when consumers, both B2B and B2C, have so many outlets competing for their attention. Think of the amount of time you can spend across social...

What is B2B Marketing? B2B marketing is short for for business-to-business marketing. It’s one of the two major categories of marketing, and differs significantly from the other major category, B2C marketing (business-to-consumer) marketing. We’ll explore the differences between B2B and B2C in more detail in just a moment. First, it’s important to define B2B marketing: B2B...

Your product team is the conduit to your customer, helping you understand how users interact with your product and what’s next in its evolution. So, when you have customers around the world, you need a global team who can reach that diverse audience. But building a cohesive, collaborative global team can be challenging. Consider...

The Emergence of Launch Practices A decade ago, the practice of product launch was not even recognized. Companies somehow got their products to market, but no one really knew how they did it. Today, companies must be smarter. If products aren’t properly launched, companies can’t generate revenues, grow, or even survive.With today’s dynamic economy...

Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore. The national bestselling book also reveals the secret behind the phenomenal growth of Aha! and the engine that powers customer...

Creating a Strategic Product Plan By Bill Thomson Most technology companies have a product management department serving as the “voice of the customer” and helping to better understand market needs. This function typically generates an extensive roadmap of new products and enhancements, but is product management really being used strategically? For example, what is the...