The Business Plan Pitch

Chapter 8 – The Business Plan Pitch Learning Objectives After completing this chapter, you will be able to Deliver an effective business plan pitch Overview Writing a good business plan will only get an entrepreneur so far. To achieve their goals, they must be prepared to pitch their plan effectively to targeted investors and other potential...

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Finishing the Business Plan

Chapter 7 – Finishing the Business Plan Learning Objectives After completing this chapter, you will be able to Develop the final draft of the business plan Overview The previous stages of business plan development focused on helping the business plan writer (1) start on the plan, (2) develop a reasonably complete and comprehensive first...

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Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur

Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur Learning Objectives After completing this chapter, you will be able to Develop the third draft of the business plan by applying revision methods to further improve the realism of the second draft while also making it desirable to the entrepreneur and appealing to targeted investors Describe...

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Business Models

Chapter 3 – Business Models Learning Objectives After completing this chapter, you will be able to Describe what a business model is Analyze existing and proposed businesses to determine what business models they are applying and what business models they plan to apply Develop and analyze alternative business models for new entrepreneurial ventures Overview...

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Essential Initial Research

Chapter 2 – Essential Initial Research Learning Objectives After completing this chapter, you will be able to Apply analytical skills to assess how the nature of the entrepreneurial environment can influence entrepreneurial outcomes Apply the right tools to do impactful analyses at each of the societal, industry, market, and firm levels to evaluate entrepreneurial...

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Developing a Business Plan

Chapter 1 – Developing a Business Plan Learning Objectives After completing this chapter, you will be able to Describe the purposes for business planning Describe common business planning principles Explain common business plan development guidelines and tools List and explain the elements of the business plan development process Explain the purposes of each element...

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