Brands Aren’t Formed By What They Say

While there are companies that market products by focusing on claims, whether they be true or false – newer, better, whiter, fairer, tastier – they forget that so is everyone else. That is why, the smartest brands are choosing to rely on experiential marketing to create new experiences, new ways to interact with customers. Especially considering, millennials, who now number 83.1 million and represent more than one quarter of the nation’s population, crave experiences

Experiential campaigns let your consumers get up close and personal with your brand and see how it fits in their lives. Experiential campaigns can play a decisive role in:

Encouraging Interaction:

Brands get more social on a daily basis, and it makes sense, it works. They do not want to be the only people talking and experiential marketing is great because it creates a natural dialog between the consumer and the brand. Interact with brands in a fun and exciting way and share it with your friends.

Creating Relevance:

Successful experiential marketing campaigns solve problems or appeal to aspiration. Success is the customer experience. The best experiential campaigns are the ones that integrate in the daily lives of your potential consumers.

Encourage and Increase Trial:

Customers are smart, they can see a marketing gimmick from a mile away. Experiential marketing seamlessly blends the product experience into a holistic theme, and it doesn’t feel forced a bit.