Branding and design

Branding and design

Branding: the basics
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors
Designing a successful brand
How to use design to create a successful brand and build brand identity for your business
Choose and work with a designer
How to find the right designer or design agency to work with, and how to ensure that your design project is successful
How can I use design in my business?
An overview of the many ways you can use design in your business, how to carry out a design audit and make design a part of your strategy
Managing your design projects
Find out how to manage your design projects, either in-house or by working with external designers
Best practice in web design
Make sure that your business’ website makes an impact – follow these web design and development standards and best practices for 2018
Design and print your business stationery
Include the correct information on your business stationery, design it to project the best image for your business and print in the most cost effective way