OUR FIELD MARKETING SERVICES OUR DEFINITION What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase. In short, we have experienced sales people who can visit the Top 4...
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Sale Activation Services Fulcrum was set up in 2008 with a simple mission – to be the type of sale activation agency WE had always wanted to work for, but never found. Our founding Partners are still very much involved in the agency and client activity both having previously run successful agencies and also been...
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Our Field Marketing Our Field marketing team is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers: Our success also comes from the way we integrate with our...
Continue readingPOS Displays & Promotional Campaigns Agency in Bangalore
POS Displays & Promotional Campaigns Fulcrum can ensure maximal effectiveness of our clients promotional campaigns and POS displays. There are many advantages to working with us: Our teams are managed locally but connected to our central repository via our award winning tablet deployment. This means our team have excellent relationships with the store managers...
Continue readingPerformance & Retail Data Analytics Agency in Bangalore
Performance & Retail Data Analytics At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients. Field Marketing Data Capture Thanks to our award-winning tablet deployment and our central system...
Continue readingMerchandising Audits & Planogram Compliance Agency in Bangalore
Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location. Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins...
Continue readingProduct Ordering, Stock Management & Replenishment Agency in Bangalore
Product Ordering, Stock Management & Replenishment As part of what we do, clients often ask Fulcrum to manage product ordering. Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising...
Continue readingIn Store Promotions Agency in Bangalore
In Store Promotions Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space. Our team can cover more than 5000 calls in a day,...
Continue readingPlanning Management Agency in Bangalore
Planning Management LFulcrum are a very useful partner to have involved in space realignment or store refitting projects. We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain...
Continue readingDigital Marketing Agency in Bangalore
Digital Marketing Digital Marketing The world is changing and so is the media landscape. Digital Marketing is overtaking every other media source for advertising rupees. Navigating the complex world of digital media can be difficult, confusing and frustrating. Let Fulcrum Advertising make sense of it for you. When it comes to digital marketing you...
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