Archives: Andheri

Brand Activation Services Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences.  They allow consumers to experience a product...

Product Sampling As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling. We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out...

Marketing Marketing We’re a Small Team with BIG ideas, and are Passionate about what we do. Fulcrum Marketing Services are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out...

Stock Checking Fulcrum offer valuable front-line support to our retail clients through our stocktaking, stock checking & auditing services. Our nationwide network of locally managed teams have great relationships with their local stores and access to comprehensive store data via our system (our mobile data capture system).  They routinely conduct stock counts on both...

Planning Management LFulcrum are a very useful partner to have involved in space realignment or store refitting projects.  We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain...

In Store Promotions Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space.  Our team can cover more than 5000 calls in a day,...

Product Ordering, Stock Management & Replenishment As part of what we do, clients often ask Fulcrum to manage product ordering.  Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising...

Mystery Shopping Fulcrum have a specialist division dedicated to providing “mystery shopper” services for our clients.  Unannounced mystery shopper visits ensure that the face to face elements of a promotion are being delivered correctly.  Just as Auditing and Compliance checking are a key part of POS displays, Floor Standing Display Unit (FSDU) deployments and in-store...