Face-to-Face Marketing Agency in Pune

Pune, also called ‘Poona’, is the education hub of India which is situated in the state of Maharashtra, India. Pune is considered to be the 8^th largest metropolitan economy of India. It has the sixth highest per capita income in the country. There are different sectors including Information Technology, Manufacturing and Education that play an important role in boosting the local economy of Pune city.

Thousands of students, workers, migrants called Pune their home because of the educations, IT sector and job market which has been booming since the last decade. A lot of MNC’s have acquired interest in Pune because of ease of access and being connected to the major cities through roads, railways and airways.

BY DOING FACE TO FACE MARKETING, WE ASSIST OUR CLIENTS BY PROVIDING A CLEAR FOCUS ON MARKETING AND SALES,BRANDING, ADVERTISING THROUGH EXCELLENT AND EFFECTIVE MARKETING.

First step to successful face to face marketing and customer acquisition is to build a relationship with each of our clients so that we, and our teams of field marketing representatives, understand their cause, product or service and the message they need to deliver via our face-to-face marketing method.

We offer both our clients and the field representatives who work with us the highest level of service and support. All field representatives are provided with ongoing support and product coaching to help them deliver a professional and interactive face-to-face selling or customer acquisition experience to every person they speak with, and achieve our clients’ acquisition goals.

We foster partnerships and strategic relationships with best in class agencies and suppliers for technology, lead retrieval, video and the like. We provide our clients with the perfect resources to activate their programs.

We are proud that our responsible face-to-face marketing model delivers value to our clients, creates a connection with their consumers, and supports entrepreneurs within our network to further their own careers.

Face to Face Marketing offers

Face to Face Marketing offers a wide range of marketing services to small businesses in the local area to assist them in reaching their target audience. Our specialty is content development for our clients. This includes digital marketing and print ready informational flyers, marketing postcards, and developing an overall marketing package for clients to distribute to their target audience. Our digital flyer creations are designed with the specific purpose of social media postings. We can work with your social media management company, or we can provide you with a list of vetting organizations to manage this for your company.

We offer corporate event planning for professional development seminars, lunch and learn type seminars, and fundraising events. We also provide a full range of marketing services for our clients, which can include press release creation and distribution, newsletter creations and management for clients, client retention services for our customers, and representation for our clients during professional and community related events.

Fulcrum has a long history of developing small, start-up businesses into successful companies, including the global sales and marketing community.
Over the last two decades, Fulcrum has successfully expanded its portfolio to include a wide range of companies that complement our core expertise of sales and marketing.

Face to Face is a marketing term used to describe direct marketing to consumers, usually by Promotions and Field Marketing Staff. A company or Brand may want to use Face To Face Marketing in order to increase brand awareness in a certain catchment area, or will use Face to Face as a tool to directly drive sales.

Infrastructure in Pune –

Bus Marketing in Pune

Marketing posters are pasted on these buses which travel to different areas of Pune and during that a lot of customer reach is achieved when people look at these buses during their commute.

Railways Marketing in Pune

Majority of the railways travel through Pune which gives people a chance to aboard and get down from trains at Pune Junction in order to reach their destination without any hassle. These provide opportunity to the Marketing Company in Pune to distribute flyers at the stations, perform sampling activities, pasting posters on the railway or over certain portions of walls etc.

Metro Marketing in Pune

Since the launch of the program, Metro has been on the tip of the tongue of every Punekar. Everybody has been excited to see the metro running in the heart of the Pune. People are eagerly waiting for the civic body to complete the construction as soon as possible so that they can use it as their transportation medium which will help them reach their destination in less time.

Airport Marketing in Pune

Usually people think that how can one do marketing activities on airport. But there are a lot of things that marketing agencies can do in order to do promotions of certain companies by putting out banners, digital billboards, stickers, sponsoring activities etc.

IT Hub in Pune –

Several multinationals and information technology companies having set up their offices here, the city now caters to young professionals with high disposable incomes and a penchant for up market lifestyles. Due to the road connectivity, affordable land prices in the outskirts, favorable weather, manpower and various other factors prove Pune to be a smart and perfect option for business to settle down.

There are a couple of IT Parks in Pune which are well known all over India. Some of those include –Hinjewadi IT Park, Cybercity Hadapsar, Talawade IT Park, World Trade Centre, Kharadi etc.

The tech companies which have their offices in these IT parks are – Infosys, Tech Mahindra, Cognizant, KPIT Cummins, Accenture, Capgemini, Avaya, Red Hat, HCL, Vodafone, Barclays, Mphasis, FIS Global, IBM, Amazon, Wipro, Allstate, Amdocs …. and many more.

The IT Hub does provide a lot of various options for Marketing Company in Pune to target people working in these places by doing activities and having tie-ups with the companies to promote certain products in the company premises.

Industrial Zone –

The MIDC (Maharashtra Industrial Development Corporation) has developed Industrial zones in various parts of Pune. It includes large industrial clusters in the areas like Talegaon, Pimpri-Chinchwad, Bhosari, Ranjangaon, Chakan etc. Pimpri-Chinchwad alone has over 4,000 manufacturing units and 400 multinational companies. Pune is also the largest hub in India for German companies. In the MIDC industrial estates land, fuels, electricity, water and select raw materials are provided at subsidized rates to priority sector productions / companies.

The emphasis here is on tiny, small and medium scale industries as they are high priority undertakings according to the government’s policy. These enterprises are defined by the Indian government according to their investment in plant and machinery.

Markets in Pune –

Pune has major AMPC markets which are responsible for majority of supply of essential products to the consumers. Farmers from all over Pune, and also from the neighboring districts come to Pune to sell. The well known markets in Pune are – Gultekdi, Pimpri, Hadapsar, Khadki, Tulshibaug etc. A weekly market is organized which gives a lot of opportunity to Marketing Company in Pune to approach people who visit these weekly market to buy vegetables and other essential items.

Shopping malls and Theatres in Pune

Due to the advancement in infrastructure, many shopping malls have opened up and are stilling opening in various part of the Pune. The shopping malls mainly include right from theatres, recreational activity centers, essential goods, mobile shops, electronics shops who are the major contributors in bringing revenue. These places are the most favorite for Marketing Company in Pune to do Field Marketing, Sampling and various recreational activities to get consumers attention for marketing of certain products.

Here are some of the well known shopping malls in Pune – Amanora Mall, Season Mall, Phoenix Market City, Pune Central, The Pavillion, Kakade Market City, Westend Mall, Kumar Pacific, SGS Mall etc.

RWA Activities in Pune

Residential Welfare Association (RWA) Market in Pune has increased exponentially over the last few years. Due to the easy availability of land at cheaper price and at a good location, people invested in property over the years and as the market increased, so did the prices. Marketing Company in Pune targets housing complexes to perform sampling activities, Door-to-Door Marketing, Field Marketing and recreational activities to make sure they make people aware of the products of various companies.

Some of the famous builders and township in Pune are mentioned below – Kolte Patil Ivy Estate, Godrej Hillside 1 & 2, Kalpataru Jade Residencies, Vilas Jawdekar YashOne etc.

Parks in Pune

As a part of infrastructure development, Pune Municipal Corporation has made sure to reserve some part of the land to be made available to public. As a part of that, there are various parks been made
where the citizens can go and spend some quality time with their loved ones. These parks are where Field Sales team approaches people and educates them of certain products that they might want to buy but they were not aware of. Various discount and other promotions are given to customer so that they buy these products.

Some of the well known parks in Pune are as follows – Kamala Nehru Park, Pune Okayama Friendship Garden, Peshwe Udyan, Bund Garden, Sara Baug, Osho Teerth Park, Baner-Pashan Biodiversity Park, Empress Garden, Katraj Snake Park, Nana Nani Park etc.

Hospitals in Pune

The hospitals in Pune have been developed to a much larger scale with new equipment is being made available to treat various illness. Even though the government hospitals have low operating costs, the privately owned hospitals to provide concession in accordance with the government for the people with low income.

Various Companies selling medicinal products are promoted at hospital and the surrounding area’s to make people aware of the benefits of these products.

Some of the well hospitals in Pune are –Ruby Hall Hospital, Jehangir Hospital, AIMS Hospital, Sahyadri Hospital, KEM Hospital, Columbia Asia Hospital, Jupiter Hospital etc.

Schools and College in Pune

Pune is well known as education hub of India. Right from the primary education right till Masters/Phd, every course is available in Pune. Pune has a setup of well known good educational institutions which is preferred by students.

Pune is home to some of the leading institutions in the country that offer a whole gamut of academic options between them. One of the unique things about higher education in India, true even more so for Pune, is its affordability. This is why there is a lot of young crowd in Pune. So Marketing Company in Pune organizes various activities in the campuses of the below Schools, Colleges and Institutions which helps them reach a good customer base.

Well known educational institutions are – Fergusson College, MIT Kothrud, Bharati Vidyapeeth University, Symbiosis International University, Indian Institute for Science Education and Research, Film and Television Institute of India, Centre for Development of Advanced Computing (C-DAC) etc.

Major Locations in Pune

Pune can be categorized into different quadrants and each of these quadrants serves a unique purpose. All of these quadrants have their own significance and they do play an important part in the various ways.

Below are the quadrants and their importance – Hadapsar, Magarpatta, Kothrud, Katraj, Viman Nagar, Aundh, Balewadi, Pimple Saudagar, Pimpri-Chinchwad, Talegaon-Dabhade, Hinjewadi, Wagholi etc.

These area’s are where various both large-scale and small-scale businesses resides which proves to be a good opportunity for Marketing Company in Pune to target both consumers as well as sellers to promote products and convert them in buying customers.

Face-to-Face Marketing Agency in Pune Agency in Andheri

About Andheri

About Andheri East

The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheri’s contribution to the country as a major industrial hub cannot be denied. Both the sections – Andheri East and Andheri West have a number of industrial and commercial centres.
Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheri’s rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.

Key Projects in Andheri East :

Kanakia Rainforest

Connectivity and transit points

Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.

Major Landmarks

The major landmarks in Andheri that sets it apart are –

Zoroastrian Parsi Fire Temple
Santacruz Electronics and Export Promotion Zone (SEEPZ)
Andheri Sports Complex
Gilbert Hill
Mahakali Caves

Factors for growth in the past

Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
Another project improving the connectivity in Andheri is the recently completed Ghatkopar – Andheri – Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.

Residential and Commercial Market

Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 – Rs 14,100 per sq. ft.
The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 – Rs 25,100 per sq. ft.

Major Challenges

Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.

Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.

About Andheri West

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.
Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.
Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.
Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.
The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

â— Our Lady of Immaculate Conception Church

â— Jain Mandir

â— St Blaise Church

â— Versova Beach

â— Gilbert Hill

â— Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.
The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Residential & Commercial Market

The current sale trends for multi-storey apartments in Andheri West fall within the range of Rs 21,500- 22,200 per sq.ft., and that of builder floor apartments fall between Rs 18,200- 22,000 per sq.ft. Rental rates vary from Rs 42-55 per sq.ft. Residential houses in Andheri West may cost anywhere around Rs 18,600- 22, 700 per sq.ft., with rents ranging from Rs 42-48 per sq.ft.
Current sale trends for commercial space fall within the brackets of Rs 19,000-20,000 per sq.ft., with rental rates ranging from Rs 95-100 per sq.ft.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.
New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.
The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.