Advantages and disadvantages of telemarketing

Telemarketing can be an effective tool for your business and it can be an easy and effective way to increase your profits and promote your product or service. However, it does have some disadvantages that you should also consider.

Benefits of using telemarketing
The main benefit of using telemarketing to promote your business is that it allows you to immediately gauge your customer’s level of interest in your product or service. Additionally it allows you to do the following:

provide a more interactive and personal sale service
create an immediate rapport with your customers
explain technical issues more clearly
generate leads and appointments
sell from a distance to increase your sales territory
reach more customers than with in-person sales calls
sell to both existing and new customers
achieve results that are measurable
Disadvantages of telemarketing
There can be as many negatives using telemarketing as there are positives. In particular, you need to consider that:

telemarketing can be resented – particularly when dealing with business-to-consumer customers, and when calls are made in the evenings
customer lists may not always be clean and opted-in – this leaves you with a potential risk of breaking the law
customer lists can be very costly
telemarketing has a negative image that could damage your business’ reputation – if carried out poorly
telemarketing has the potential to replace a sales team and this could lead to negative feelings among employees
training staff can be time-consuming and costly
an outside service provider can result in your losing control over your sales processes because the people doing the work aren’t your employees