Field Marketing
Fulcrum’s Marketing is Delivering the RIGHT PRODUCT, at the RIGHT PRICE, through the RIGHT CHANNEL, to the RIGHT AUDIENCE, at the RIGHT TIME!”
FIELD MARKETING
As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand.
Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us.
AIM
The aim behind field marketing may vary from company to company but the most common aim of field marketing is to create brand awareness, increase direct sales, or to build customer relationship.
PRODUCT DEMONSTRATIONS
This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.
If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product. If the customer gets free demo he/she never rejects the offer and if they like the product they buy immediately.
If you offer a service or a non-consumable product we give the potential customers a hands on experience so that if they love the product/ service they can buy it immediately.
GUERRILLA MARKETING
This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.
We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.
RETAIL AUDITING
.This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.
We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.
DIRECT SELLING
This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction.
We organise promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.
WHAT WE DO FOR YOU?
Apart from this we also offer a range of field marketing services depending on the client’s requirements, these include:
Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training
Field Marketing Agency in Pimpri Chinchwad
About Pimpri Chinchwad
Overview
Pimpri Chinchwad is a premier residential area located in the north-western parts of Pune. The locality is about 16.8 km of the historic centre of its twin city of Pune. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. The twin cities as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region. Dehu, Dehu Road, Viman Nagar, Lohegaon, Aundh, Baner, Hinjewadi, Wakad, Moshi, Talegaon Dabhade, Vadgaon, Bhosari, Talawade, Khadki, Pimple, Saudagar, Chankhed, Pirangut, Paud etc are the prominent localities located close to it. The area of Pimpri Chinchwad has grown quickly thanks to its prosperous manufacturing belt, ever-growing I.T. & I.T.E.S opportunities and good property appreciation. The varieties of residential properties available in this area and it ranges from affordable to luxurious. The locality of Pimpri-Chinchwad is home to variety of industrial and establishments and is well known for its automotive and manufacturing industry. This locality has seen huge development in the last few years and the government is interested to develop the area as a modern town. The civic amenities have also been improved. The Pavana dam located 35 km from Pimpri-Chinchwad is the major source of water for the city. The state owned Maharashtra State Electricity Distribution Company Limited supplies electricity to the city. NH 48 & NH 60 passes through the centre of the locality. Some of the key residential projects in Pimpri-Chinchwad are Unicorn Nisarg Belrose, DNV Arcelia Apartment, GK Silverland Residency Ph-1, Pride Purple Park Titanium among others.
Connectivity
Public transport is easily available in the locality. It includes suburban railway, bus and Rainbow BRTS services operated by PMPML and auto rickshaws. Pune Metro, an urban mass rapid transit system is under construction in the twin cities.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 26 km via Mumbai-pandharpur Road/Old Mumbai-Pune Highway.
Pimpri, Chinchwad, Kasarwadi, Akurdi, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Pimpri-Chinchwad from where one can get the trains for other cities. Chinchwad Railway station is located at a distance of 2.6 km via Service Road.
Local trains (EMUs) connect Pimpri-Chinchwad to its twin Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai.
Factors for past growth
Its proximity to Pune International Airport, Chinchwad Railway Station along with major along with Industrial and IT Hubs have been a plus point, given boost to the residential development in the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, huge demand for 2 BHK flat for rent in Pimpri-Chinchwad.
Factors for future growth
Pune Metro, a mass rapid transit system, is under construction and expected to be operational by 2021. Once, this under-construction metro get operational will drive the residential demand and development and at the same time consistent rental yield for the locality.
Employment Hubs near Pimpri-Chinchwad
Hindustan Antibiotics Limited –
Mahindra & Mahindra Limited –
Force Motors
Tata Motors
Pune IT Park
Reliance Corporate IT Park Ltd
Software Technology Parks of India
Nano Space IT Park
Infra Development (Social & Physical)
Pimpri-Chinchwad offers good social infrastructure to its residents. Some of the reputed schools in Pimpri-Chinchwad include BT Memorial High School, Royal World School, Jai Hind High School, Smart Kids School and Podar International School. It also houses some good colleges in its vicinity. These are Dr. D. Y. Patil Institute of Technology, ASM College of Commerce, Science, and Information Technology. Arya Samaj Vidyalaya And Arts & Commerce College, SNBP Law College, ASM’s School of Business Management, Nav Maharashtra Vidyalaya & Junior College, ATSS College among others.
Some of the leading hospitals in Pimpri-Chinchwad include Sushrut Hospital, City Care Hospital, Chavan Hospital, Navjeevan Hospital, PCMC Hospital, Lokmanya Hospital, Aditya Birla Memorial Hospital, Phoenix Hospital, Anjali Hospital, Siddhi Hospital, Sainath Orthopaedic Hospital, Kirti Hospital, Swaminathan Clinic etc. to name a few.
The shopping needs of the residents are catered to by malls in Pimpri-Chinchwad such as City One Mall, Central Mall Pimpri Chinchwad, Spot 18 Multiplex, Vision 9, More Retail Shopping Centre, Spine City Mall etc. It also houses retail outlets of famous national and international brands such as My Jio Store, Croma, Lifestyle, Amul Retail Outlet, Max Fashion, Arvind Brands Limited, City Handlooms & Carpets.
All Localities in About Pimpri Chinchwad
LOCAL AREAS
Hadapsar | Wadgaon Sheri Vidyanagar Viman Nagar Vishrant Wadi Wagholi Wakadewadi Wanwadi Warje Yashvant Nagar Yerwada Loni Kalbhor Shetphal Haveli Chikhali Talawade Shivane Kharadi Dehu Bhor Chandkhed Induri Kamshet Daund Khadki Junnar Markal Rajgurunagar Khed Koregaon Park Dehu Road Manchar Sinhagad Road Hinjewadi Mulshi Mahalunge Alandi Alandi Road Balewadi Bhosari Chakan Chinchwad Dapodi Dighi Kasarwadi Landewadi Old Mumbai Pune Highway Nigdi Pimple Saudagar Pradhikaran Sanghavi Undri Lavasa Mandai J M Road Talegaon Dabhade Uday Baug Walvekar Nagar Ghorpadi Sopan Baug Keshav Nagar Tingre Nagar Magarpatta Road Khadakwasla MIT Collage Road Ideal Colony Manjri Sukh Sagar Nagar Ambegaon Budruk Rahatani Bibwewadi BT Kawade Road Ravet Pashan Sus Road Ramtekdi Ingale Nagar Sasane Nagar Pimple Nilakh Tathawade Pimpri Chinchwad Nasrapur Velha Road Wai Lohegaon Yavat Chourainagar Malegaon Kiwale Taljai Jambhul Veerabhadra Nagar Moshi Shikrapur | Handewadi Road NIBM Annexe Moshi Pradhikaran Sainath Nagar Pawna Nagar Panshet Khed Shivapur NIBM Road Ranjangaon Karanjawane Road Magarpatta Baramati Pune Nashik Highway Kondhwa Saswad Road Shreehans Nagar Koregaon Spine Road Pune Sholapur Road Jejuri Shirwal Kharadi Bypass Road Pimple Gurav Purandar Senapati Bapat Road Narhe Gahunje Mundhwa Road Shirur Marunji Velhe University Road Mamurdi Uruli Kanchan Uruli Devachi Handewadi Rambaug Colony Kanhur Mesai Maan Kondanpur Saswad Nande Kondhawe Dhawade Wadebolai Mumbai Pune Expressway Uttam Nagar Punawale Dattavadi MG Road Ranjangaon Sanaswadi Mangalwar Peth Kirkatwadi Fatima Nagar Raviwar Peth Lonikand NDA Road Indapur Gultekdi Sus Sangvi Vithalwadi Shirgaon Wadaki Narayangaon Theur Wadegaon Nerhe Kanhe Bhusari Colony Padvi Nanded Charholi Budruk Katraj Kondhwa Road Ganga Dham Khamundi Dhanore Talegaon Dhamdhere Kolhewadi Sarola Shewalwadi Pingori Sanjay Park Paud Kavade Mala Shankar shet road Ashtapur Baner Pashan Link Road Agarkar Nagar Kondhapuri Mahatma Phule Peth Bakori | Kalas Ketkawale Walhe Chimbali Alephata Bope Chande Lokamanya Nagar Yewalewadi Kelawade Hinjawadi Phase I Mahalunge Ingale Ambarwet Rihe Wadgaon Budruk Kasar Amboli Kasarsai Bhilarewadi Kesnand Ghotawade Somatne Phata Nanekarwadi Awhalwadi Gudhe Narayanpur Malshiras Donaje Alandi-Markal Road Nimgaon Mhalungi Ambavane Valane Uravade Mohari BK Bhaginghar Tambhad Sonde Karla Kodawadi Misalwadi Koregaon Bhima Dive Lohagad Medankarwadi Wadki Kolvan Karmoli Pargaon Dhangarwadi Parner Pune Highway Bahul Bopgaon Morgaon Kolwadi Bhoirwadi Sate Bopkhel Vadhu Budruk Shindaone Pimpalgaon Tarf Khed Boripardhi Somatane Holewadi Shiroli Kurkumbh Jalochi Charholi Khurd Nighoje Baner Bypass Highway Otur Ambegaon Khurd Moi Walati Jambhulwadi Tukai Darshan Darumbre Karanja Vihire Parvati Paytha Vadgaon Sheri Mangadewadi Kunjirwadi Kadus Sadar Bazaar Aambethan Uksan Dahiwadi Haveli Talegaon chakan Road Baner Annexe Talegaon Varale Road |
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