These days, we tend to think of marketing as an online practice. Which makes sense, as many of our efforts focus on reaching people in their inboxes, on social media platforms, as they search for information, or browse their favorite websites. While digital marketing & conversational marketing dominate the lion’s share of the sales cycle, interacting...
Continue readingField Marketing Strategies
KEY POINTS What is field marketing? And 5 benefits of implementing it into your marketing strategy. How to create a field marketing strategy in 5 easy steps. 15 unique field marketing strategies and tips to try this year....
Continue reading
How does the marketing process work ?
How does the marketing process works ? The primary goal of the marketing process is to create and execute a marketing plan, which is a document that sets up objectives and proposes strategies for using marketing elements to achieve the objectives. The process of creating a marketing plan and managing its execution begins with...
Continue reading
Most Common Types of Markets
Most Common Types of Markets The word market originally meant the place where the exchange between seller and buyer took place. Today we speak of a market not only as a place (the New England market), but also as a particular type of buyer—for example, the youth market or the motorcycle market. The phrase...
Continue reading
SWOT analysis for brand and product
SWOT analysis for brand and product SWOT Analysis The primary tool used to make sense of the information gathered and identify a key problem related to a brand or product is a SWOT analysis, which, as we have said, stands for strengths, weaknesses, opportunities, and threats. The strengths and weaknesses are internally focused, and...
Continue readingPRINCIPLES OF SUCCESSFUL BRAND MANAGEMENT
PRINCIPLES OF SUCCESSFUL BRAND MANAGEMENT: ART, SCIENCE, CRAFT PRINCIPLES OF SUCCESSFUL BRAND MANAGEMENT Every brand is a promise. And like any promise, brands attract and excite us; they capture our hearts and minds; they give us a glimpse of a better life. But most importantly, brands create tangible value. They are a retailer’s most...
Continue readingHOW TO SELECT THE RIGHT MARKETING ACTIVITIES FOR YOUR BUSINESS
In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting new customers as many B2B and B2C industries are leveraging various online platforms to promote their business and engage with their target audience. ...
Continue readingImplementing a Marketing Strategy
Marketing agency in pune Fulcrum Marketing is a strategic Marketing {agency} {cityareaname} {city}. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring...
Continue readingStrategy Development & Execution
Strategy is the foundation on which success and superior performance are built. We will help you to identify outstanding future possibilities, critically assess current capabilities, and develop the plan to achieve sustainable success. Our approach, which is balanced between developing a thoughtful compelling business strategy and ensuring that the strategy can be successfully implemented,...
Continue readingSales Performance Improvement
Sales Performance Improvement Achieving Top Line Growth depends on excelling at the numerous components that make up successful sales execution. It requires the full support of all functional areas of the company. We apply our deep expertise in driving sales performance improvement to ensure that your people, processes, and infrastructure are all aligned to...
Continue reading