Developing an Annual Marketing Plan and Marketing Strategy | Personal selling strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

tech parks Marketing business Kharadi Pune

Fulcrum Marketing is a strategic tech parks Marketing business Kharadi Pune. Our team of marketing consultants also specialise in marketing planning and tech parks Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.



Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and tech parks Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for tech parks Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a tech parks Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , tech parks Marketing business Kharadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

tech parks Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and tech parks Marketing business Kharadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kharadi Pune

tech parks Marketing business Kharadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kharadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

tech parks Marketing 

tech parks Marketing business Kharadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

tech parks Marketing | tech parks Marketing business Kharadi Pune

Kharadi ,  Pune

Overview

Kharadi is a well developed suburbs, located at the north-eastern corridor of Pune. It is located in the western boundary area of PMC. It comes under Pune Municipal Corporation limits. It is close to railway station, airport, Hadapsar, Mundhwa and Kalyani Nagar. Also, this area plays a major role in the development of the eastern IT hub of Pune. The EON free zone is a famous project in the MIDC Knowledge Park area of Kharadi. This place has become popular among the residents of Pune due to its proximity to key locations like Kalyani Nagar, Viman Nagar and Koregaon Park. Viman Nagar, Wagholi, Koregaon Park, Kalyani Nagar, Ghorpadi, Magarpatta City and Hadapsar are its neighboring locality. The locality has also got a number of tourist spots. There are several schools, colleges and universities that lie within the reach. Shopping malls, multiplexes and multi-cuisine restaurants are also located within close proximity of Kharadi. It is a locality with top educational institutes and some of the most renowned IT companies as well. Kharadi is going to be the next posh area of pune soon. Key resiential projects in Kharadi are Shri Sai Hills, Ganga Platino, Kalptaru Serenity, Nitman Altius among others.

Kharadi is a well developed suburbs, located at the north-eastern corridor of Pune. It is located in the western boundary area of PMC. It comes under Pune Municipal Corporation limits. It is close to railway station, airport, Hadapsar, Mundhwa and Kalyani Nagar. Also, this area plays a major role in the development of the eastern IT hub of Pune. The EON free zone is a famous project in the MIDC Knowledge Park area of Kharadi. This place has become popular among the residents of Pune due to its proximity to key locations like Kalyani Nagar, Viman Nagar and Koregaon Park. Viman Nagar, Wagholi, Koregaon Park, Kalyani Nagar, Ghorpadi, Magarpatta City and Hadapsar are its neighboring locality. The locality has also got a number of tourist spots. There are several schools, colleges and universities that lie within the reach. Shopping malls, multiplexes and multi-cuisine restaurants are also located within close proximity of Kharadi. It is a locality with top educational institutes and some of the most renowned IT companies as well. Kharadi is going to be the next posh area of pune soon. Key resiential projects in Kharadi are Shri Sai Hills, Ganga Platino, Kalptaru Serenity, Nitman Altius among others.

Connectivity

Grant Road and Fountain Road are the two major roads which passes through the locality which further connects to the MH SH 27. A bypass road connecting Pune-Ahmednagar state highway to Pune-Solapur National highway passes through Kharadi.

It enjoys excellent connectivity to the Pune Airport which is located at a distance of 7 km via Pune Nagar Road/Samrat Ashok Road.

The area has extensive bus services served by PMPML & Rainbow BRTS and the Kharadi Bus Stand and Pune Swargate Bus Depot lie in close vicinity.

Hadapsar, Ghorpadi, Manjari, Pune Junction, Shivaji Nagar, Khadki and Dapodi are its nearby railway station. However, Hadapsar is the nearest railway station to Kharadi which is located at a distance of 3.5 km.

Factors for growth in the past
With the growth of the social infrastructure and the commercial properties in Kharadi, the locality has become one of the prime areas in Pune. Hence, the residential demand and development is continue.

It is a great location to live in as it houses prominent schools and hospitals. Social infrastructure has also developed on a large scale and one can see the Kharadi landscape dotted with established retail and health care brands. This has led to the demand of residential and rental property in the locality.

Factors for future growth
The locality is in close proximity to IT sector on the Nagar Road. This is one of the prominent factors that creates a positive impact on the real estate. Kharadi also plays host to major IT companies that has resulted in the development of several residential and entertainment hubs nearby.

Planned roads and excellent infrastructure facilities have successfully established Kharadi as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Kharadi. This locality has potential for growth in the future largely due to the two large IT parks located in the region. This will help to improve the existing infrastructure in Kharadi.

It’s connectivity to Pune Airport along with major tech parks such as Kharadi IT Park, The Cerebrum IT Park B2, Pune IT Park, Lohia Jain IT Park and Commerzone IT park have been a plus point for Kharadi, driving rental demand and providing consistent rental yield.

Employment hubs near Kharadi
World Trade Centre, Cerebrum IT Park and The EON IT Park are located within Kharadi.

The ICC towers and the Mahratta Chamber of Commerce Industries & Agriculture – Approx 10 km

RMZ Westend – Approx 17 km

Phursungi IT Park, Magarpatta City and the Amanora Park Town – approx 5-6 km.

Infrastructural Development (Social & Physical)
Kharadi offers very good social infrastructure to its residents. Some of the reputed schools in Kharadi includes Serra International Pre School, Eurokids Kharadi, Eon Gyanankur School, iCube Montessori School, Mother Teresa School, Smartkidz Play School, Anjali High School, Stella Maris High School among others. It also houses some prominent colleges in its vicinity. These are Mother Theresa School & Junior College, Shankarrao Ursal College of Pharmacy, Christ College, AM College to name a few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Kharadi are Sai Hospital, Eye Hospital, Agarwal Maternity & General Hospital, Rakshak Hospital, Medipoint Hospital, Kohakade Hospital to name a few.

Max fashion, Max, Nitesh Hub and Town Square are the four major malls in the locality which provides the daily basic needs to the resident of Kharadi. It also house retail outlets of famous national and international brands such as MGP Retail Outlet, Reliance Retail Limited, Emporium Handloom Carpet, Reliance Express Store, My Jio Store, The Bombay Store, Trends, Max Fashion etc.

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tech parks Marketing business Kharadi Pune

tech parks Marketing business Kharadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

tech parks Marketing, tech parks Marketing business, tech parks Marketing business Kharadi, tech parks Marketing business Kharadi Pune, Kharadi, Pune

general trade marketing consultant | Loyalty marketing Staff Dayanand Saraswati Marg

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

general trade marketing consultant | Loyalty marketing Staff Dayanand Saraswati Marg

Promotion: Integrated Marketing Communication

Integrated Marketing Communication (IMC) Definition

IMC: Making an Impact with Marketing Communication

Having a great product available to your customers at a great price does absolutely nothing for you if your customers don’t know about it. That’s where promotion enters the picture: it does the job of connecting with your target audiences and communicating what you can offer them.

In today’s marketing environment, promotion involves integrated marketing communication (IMC).  In a nutshell, IMC involves bringing together a variety of different communication tools to deliver a common message and make a desired impact on customers’ perceptions and behavior. As an experienced consumer in the English-speaking world, you have almost certainly been the target of IMC activities. (Practically every time you “like” a TV show, article, or a meme on Facebook, you are participating in an IMC effort!)

What Is Marketing Communication?

Defining marketing communication is tricky because, in a real sense, everything an organization does has communication potential. The price placed on a product communicates something very specific about the product. A company that chooses to distribute its products strictly through discount stores sends a distinct message to the market. Marketing communication refers to activities deliberately focused on promoting an offering among target audiences. The following definition helps to clarify this term:

Marketing communication includes all the messages, media, and activities used by an organization to communicate with the market and help persuade target audiences to accept its messages and take action accordingly.

Integrated marketing communication is the the process of coordinating all this activity across different communication methods. Note that a central theme of this definition is persuasion: persuading people to believe something, to desire something, and/or to do something. Effective marketing communication is goal directed, and it is aligned with an organization’s marketing strategy. It aims to deliver a particular message to a specific audience with a targeted purpose of altering perceptions and/or behavior. Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways.

The Promotion Mix: Marketing Communication Methods

The promotion mix refers to how marketers combine a range of marketing communication methods to execute their marketing activities. Different methods of marketing communication have distinct advantages and complexities, and it requires skill and experience to deploy them effectively. Not surprisingly, marketing communication methods evolve over time as new communication tools and capabilities become available to marketers and the people they target.

The Promotion Mix: Marketing Communication Methods. The Target Market is surrounded by the four Ps: Product, Price, Place, and Promotion. Attached to Promotion are Advertising, Public Relations, Sales Promotion, Personal Selling, Digital Marketing, Direct Marketing, and Guerrilla Marketing.

Seven common methods of marketing communication are described below:

  • Advertising: Any paid form of presenting ideas, goods, or services by an identified sponsor. Historically, advertising messages have been tailored to a group and employ mass media such as radio, television, newspaper, and magazines. Advertising may also target individuals according to their profile characteristics or behavior; examples are the weekly ads mailed by supermarkets to local residents or online banner ads targeted to individuals based on the sites they visit or their Internet search terms.
  • Public relations (PR): The purpose of public relations is to create goodwill between an organization (or the things it promotes) and the “public” or target segments it is trying to reach. This happens through unpaid or earned promotional opportunities: articles, press and media coverage, winning awards, giving presentations at conferences and events, and otherwise getting favorable attention through vehicles not paid for by the sponsor. Although organizations earn rather than pay for the PR attention they receive, they may spend significant resources on the activities, events, and people who generate this attention.
  • Personal selling: Personal selling uses people to develop relationships with target audiences for the purpose of selling products and services. Personal selling puts an emphasis on face-to-face interaction, understanding the customer’s needs, and demonstrating how the product or service provides value.
  • Sales promotion: Sales promotions are marketing activities that aim to temporarily boost sales of a product or service by adding to the basic value offered, such as “buy one get one free” offers to consumers or “buy twelve cases and get a 10 percent discount” to wholesalers, retailers, or distributors.
  • Direct marketing: This method aims to sell products or services directly to consumers rather than going through retailer. Catalogs, telemarketing, mailed brochures, or promotional materials and television home shopping channels are all common traditional direct marketing tools. Email and mobile marketing are two next-generation direct marketing channels.
  • Digital marketing: Digital marketing covers a lot of ground, from Web sites to search-engine, content, and social media marketing. Digital marketing tools and techniques evolve rapidly with technological advances, but this umbrella term covers all of the ways in which digital technologies are used to market and sell organizations, products, services, ideas, and experiences.
  • Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. Generally guerrilla marketing is experiential: it creates a novel situation or memorable experience consumers connect to a product or brand.

 

Methods of marketing communication 

Advertising 

Public Relations

Sales Promotions 

Personal Selling 

Direct Marketing

Digital Marketing: Web Sites

Web-Site Marketing

Digital Marketing: Social Media

Guerrilla Marketing 

Marketing Mix 

Personal selling – when and how Work 

How to Promotional Mix Work

WHY YOU NEED A PROMOTIONAL MIX 

Advertising and Promotional Channels 

Launching a PR Campaign

Multicultural Marketing 

The Objectives of Marketing Communication 

Developing Effective Ads: The Creative Advertising Strategy

Advantages of Public Relations 

Common Personal Selling Techniques

The Key to Effective Direct Marketing 

Direct Marketing in Action  

Advantages and Disadvantages of Web-Site Marketing 

Advantages and Disadvantages of SEO and Content Marketing

How Social Media Marketing Works

When to Use Guerrilla Marketing 

Putting It Together: Marketing Mix 

UNDERSTANDING THE MAIN PROMOTIONAL MIX COMMUNICATION CHANNELS  

Service Marketing Mix 

 

 

 

 

Marketing Campaigns and IMC Campaigns 

Consumer Sales Promotion Techniques 

Advantages and Disadvantages of Sales Promotions 

When to Use Personal Selling 

Advantages and Disadvantages of Personal Selling 

Advantages and Disadvantages of Direct Marketing

Search-Engine Optimization and Content Marketing 

How Content Marketing Works 

Common Social Media Marketing Tools 

Advantages and Disadvantages of Social Media Marketing 

Telltale Signs of Guerrilla Marketing 

Guerrilla Marketing Tactics: The Usual Suspects 

Advantages and Disadvantages of Guerrilla Marketing 

 

 

 

Fieldwork marketing
 general trade marketing consultant, Loyalty marketing Staff, Business To Business marketing Work ,
Door To Door Marketing, retailer marketing consultant, house to house marketing business,
direct Response marketing business , guerrilla marketing business, tech parks Marketing business ,
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Flyer Distribution business , one 2 one marketing business

Door To Door Marketing | retailer marketing consultant Dayanand Saraswati Marg

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down. In a sea of competition, pop-up shops are a great way for retailers to cut through the noise and drive brand consideration, especially around a popular event or during the holiday shopping season. Here are key considerations for retailers interested in elevating their brand through a pop-up shop.

Know Your Goals

Whether you specialize in shoes or consumer tech, pop-ups can help your brand reach a wide range of goals, from testing different markets to showcasing a new line of products. However, while retailers can draw inspiration from other pop-ups, they must approach their own experiences with specific objectives for their company in mind. After all, the goals for brick-and-mortar retailers are different than those for e-commerce retailers.

Ultimately, brick-and-mortar retailers should generate pop-ups that spur an overall increase in store traffic. A thoughtfully designed and immersive experience will foster brand awareness, encouraging consumers to visit established store locations in the future. At the same time, brick-and-mortar retailers should seize the opportunity to increase digital sales. Try offering visitors an exclusive coupon they can redeem online. This not only drives digital engagement, but also serves as a great way reward for pop-up shoppers. An overwhelming 75 percent of consumers want to be rewarded for their everyday behaviors, not just when they purchase. Therefore, incorporating ways to reward them beyond the pop-up experience is key.

E-commerce brands, on the other hand, should make their product the star of the show, as consumers rarely get to interact with goods in real life prior to purchasing. Take lifestyle brand FabFitFun, for example. The subscription box retailer built a physical pop-up where consumers were able to curate their own box and, in turn, experience the product in a more impactful way.

Know Your Audience

No matter what your pop-up experience, boosting ongoing loyalty should remain a priority. Successful pop-ups bolster long-term connections to brands.

Consider drawing customers in with a sneak peek at an upcoming product line, or host an invitation on your brand’s app to open another engagement channel with consumers. Additionally, think of any partnerships you can leverage to enhance the pop-up experience for your shoppers. For brands, partnerships provide an opportunity to cut costs. For consumers, smart partnerships, like Microsoft and Taco Bell’s one-of-a-kind arcade, elevate the pop-up experience by generating a special event that can’t be had anywhere else.

Incorporate Cutting-Edge Technology

Pop-ups also allow retailers to highlight their digital capabilities or experiment with technologies that aren’t yet ready to be implemented across locations. Bringing emerging technology such as instant checkout, augmented reality and smart mirrors to life through a pop-up shop re-energizes and often personalizes the retail experience. Furthermore, it’s a great way to convey your company’s vision of the future.

J.C. Penney recently experimented with virtual reality to extend its two-day, luxury holiday pop-up shop and reach a wider audience. Though the physical store was temporary, J.C. Penney created an online replica that gave consumers everywhere the chance to continue browsing the actual pop-up from their laptops. Beyond adding a digital component to the experience, this virtual reality shop also gave J.C. Penney the ability to track site visits and easily gauge the success of the pop-up.

Personalize the Experience

Finally, retailers shouldn’t be afraid to think outside the box when devising immersive experiences. For instance, Yankee Candle opened a holiday pop-up shop in New York City centered on the five senses. Powered by the idea of experiential shopping, this pop-up gave consumers the ability to create and personalize their own candles, sample smells, test their fragrance knowledge, and purchase exclusive limited-edition NYC-themed candles.

Perhaps clothing brands can invite consumers to customize their jeans with iron-on patches that are branded or relevant to your pop-up’s theme. Or maybe your pop-up features Polaroid pictures branded with your company logo or hashtag. Don’t steer away from the latest craze. Instead, figure out what consumers are buzzing about and embrace these fads to make your pop-up current.

What Makes a Hit Pop Up Shop

No idea is too big when it comes to creating a fresh pop-up shop that drives excitement among consumers. When planning, set tailored goals and identify strategic ways to build brand loyalty. And when it comes to the experience on-site, go digital and make the event a personalized one that visitors won’t soon forget.

 

 

 

Fieldwork marketing , general trade marketing consultant , Loyalty marketing Staff , Business To Business marketing Work,

Door To Door Marketing , retailer marketing consultant , house to house marketing business , direct Response marketing business , guerrilla marketing business , tech parks Marketing business , corporate office Marketing business , Flyer Distribution business , one 2 one marketing business

 

house to house marketing business | general trade marketing consultant in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing business | general trade marketing consultant in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Consumers, Brands & Activation

At this year’s MTV Video Music Awards with official sponsor CoverGirl we saw how they engaged their consumers via a multi-faceted approach: their #Covermoment campaign, pre-show TV advertising, mentions in celebrity messaging and a targeted social media contest. Winners of the social media consumer promotion contest won a fly away VIP experience to attend the VMAs in LA.

Consumers aged 12 to 34 submitted, via Twitter and Instagram, their ideal looks if given the opportunity to attend the 2015 MTV Video Music Awards. Their choice in make-up application, hair styling and wardrobe were evaluated by a beauty panel, which made final cuts and ultimately the selections for the grand prize.

The social media contest was a huge success attracting thousands of submissions. The campaign encouraged people to engage with the brand by being creative with CoverGirl products. Interaction over social media increased brand exposure; amplified through each entrant’s own social media network. The result reinforced that attending the MTV VMAs is on the wish list of their target market, but also the effectiveness of a campaign that allows the virtual and physical worlds to meet.

Brands have recognized that millennials seek experiences and with growing competition there has been a surge of creativity to increase sponsorship ROI. CoverGirl effectively used social media to increase their engagement in and around the VMAs. There were 14 CoverGirl consumers who were given the once in a lifetime experience to attend the MTV Video Music Awards and be pampered like celebrities. And while #Covermoment is the official stamp for the campaign, we’re certain the activation will be stamped in the memory of the winners.

 

house to house marketing business | general trade marketing consultant in pune

 

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marketing Services in Koombarwara

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Services in Koombarwara is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Services in Koombarwara tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Services in Koombarwara

Business Should I Start

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As a small business coach, not a week goes by that someone doesn’t say, “I need your help, I know I am meant to start a business, but I don’t know what kind of business I should start”.  Now, I specialize in helping people map out a plan once they decide to start a business, but I decided to develop a system to help people get clear about their business prospects.

Some entrepreneurs are born; they are the types that just can’t work for other people.  Some entrepreneurs are made through years of working soul-sapping jobs, and finally one day they know they can make more money working for themselves.  Some grow up in a family business and it just falls into their lap or they are strong armed into it by their parents.  Others are forced into business ownership after months of frustration looking for a job after getting laid off.  Regardless of how you make your decision to join the ranks of the self-employed the next question is – what business should you start?

There are many paths, but it really boils down to four options: a) Start a business organically from scratch b) Buy an existing business c) Buy a franchise d) Create an internet business

If you want to start a business organically, you will need to develop your business idea and be clear that you have viable market.  In other words, you need to be clear about who is buying and why, to see if you can identify the right business for you.

5 ways to find a business idea What are 5 things you are passionate about?
  1. What is item you feel strongest about?
  2. Can you develop 10 ways to produce, promote and sell this as a business?  (If you are selling a retail product or a manufacturing business concept select your top product from the list)
  3. Make a list of 10 action steps to move forward with developing your product.
  4. If you are selling professional services or an online business, make a list of 10 action steps you can take to move forward with your business.

This basic system will help you get clear about whether an interest or hobby can be turned into a business. Let’s break down the steps using my coaching business as an example. This is a professional service business.

  Step 1.  Five Passions
  • singing
  • love nurturing others in business
  • products for toddler children
  • power networking
  • writing
Step 2.  Select the #1 Passion Love nurturing others in business = small business coach   Step 3.  Develop 10 products and or promotional ideas for your business concept

10 products and or promotional ideas for start-ups and people transitioning from corporate to business ownership

  • Develop one-on-one/group coaching packages
  • Be Your Own Boss Book & Self-Study Workbook
  • 10 Things You Must Never Forget in Business Audio CD
  • Life Planning Journal
  • Host @Smallbizchat weekly on Twitter
  • Develop workshop series
  • How to Transition from Corporate to Business Ownership,
  • How to Recession Proof Your Business,
  • What is Your 30 Second Commerical?
  • Mompreneurs:  Managing it all without the guilt.
Step 4.  Develop 10 action steps to pursue this business Hire a coach to work with me so I can understand what it is like to be coached.
  • Read any books and take any courses that can increase my expertise
  • Hire a graphic designer thru e-lance.com to develop my logo, website and online brand
  • Join groups on Linkedin and Facebook that target small businesses
  • Join Twitter and develop a signature brand on twitter
  • Develop an outline for my book and start working on sample chapters
  • Purchase books that explain how to get a non-fiction book deal
  • Investigate courses at CoachU and other business certification organizations
  • Gain membership to the National Speakers Association
  • Develop a special report “44 Things to Do Before Going Into Business” as a free giveaway/download to start building my list online.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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tech parks Marketing business in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active tech parks Marketing business in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

tech parks Marketing business in navi mumbai

Business Should I Start

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As a small business coach, not a week goes by that someone doesn’t say, “I need your help, I know I am meant to start a business, but I don’t know what kind of business I should start”.  Now, I specialize in helping people map out a plan once they decide to start a business, but I decided to develop a system to help people get clear about their business prospects.

Some entrepreneurs are born; they are the types that just can’t work for other people.  Some entrepreneurs are made through years of working soul-sapping jobs, and finally one day they know they can make more money working for themselves.  Some grow up in a family business and it just falls into their lap or they are strong armed into it by their parents.  Others are forced into business ownership after months of frustration looking for a job after getting laid off.  Regardless of how you make your decision to join the ranks of the self-employed the next question is – what business should you start?

There are many paths, but it really boils down to four options: a) Start a business organically from scratch b) Buy an existing business c) Buy a franchise d) Create an internet business

If you want to start a business organically, you will need to develop your business idea and be clear that you have viable market.  In other words, you need to be clear about who is buying and why, to see if you can identify the right business for you.

5 ways to find a business idea What are 5 things you are passionate about?
  1. What is item you feel strongest about?
  2. Can you develop 10 ways to produce, promote and sell this as a business?  (If you are selling a retail product or a manufacturing business concept select your top product from the list)
  3. Make a list of 10 action steps to move forward with developing your product.
  4. If you are selling professional services or an online business, make a list of 10 action steps you can take to move forward with your business.

This basic system will help you get clear about whether an interest or hobby can be turned into a business. Let’s break down the steps using my coaching business as an example. This is a professional service business.

  Step 1.  Five Passions
  • singing
  • love nurturing others in business
  • products for toddler children
  • power networking
  • writing
Step 2.  Select the #1 Passion Love nurturing others in business = small business coach   Step 3.  Develop 10 products and or promotional ideas for your business concept

10 products and or promotional ideas for start-ups and people transitioning from corporate to business ownership

  • Develop one-on-one/group coaching packages
  • Be Your Own Boss Book & Self-Study Workbook
  • 10 Things You Must Never Forget in Business Audio CD
  • Life Planning Journal
  • Host @Smallbizchat weekly on Twitter
  • Develop workshop series
  • How to Transition from Corporate to Business Ownership,
  • How to Recession Proof Your Business,
  • What is Your 30 Second Commerical?
  • Mompreneurs:  Managing it all without the guilt.
Step 4.  Develop 10 action steps to pursue this business Hire a coach to work with me so I can understand what it is like to be coached.
  • Read any books and take any courses that can increase my expertise
  • Hire a graphic designer thru e-lance.com to develop my logo, website and online brand
  • Join groups on Linkedin and Facebook that target small businesses
  • Join Twitter and develop a signature brand on twitter
  • Develop an outline for my book and start working on sample chapters
  • Purchase books that explain how to get a non-fiction book deal
  • Investigate courses at CoachU and other business certification organizations
  • Gain membership to the National Speakers Association
  • Develop a special report “44 Things to Do Before Going Into Business” as a free giveaway/download to start building my list online.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

h2h Advertising, tech parks Marketing business, tech parks Marketing business, tech parks Marketing business in pune, B to C brand Promotion, BTL selling Experiential, Kiosk Activity, BTL advertising promotion, school advertising promotion, housing society advertising promotion, Mall advertising promotion, tech parks Marketing business in navi mumbai

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tech parks Marketing business in navi mumbai

Marketing and Sales companies tech parks Marketing business in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Business Should I Start

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

As a small business coach, not a week goes by that someone doesn’t say, “I need your help, I know I am meant to start a business, but I don’t know what kind of business I should start”.  Now, I specialize in helping people map out a plan once they decide to start a business, but I decided to develop a system to help people get clear about their business prospects.

Some entrepreneurs are born; they are the types that just can’t work for other people.  Some entrepreneurs are made through years of working soul-sapping jobs, and finally one day they know they can make more money working for themselves.  Some grow up in a family business and it just falls into their lap or they are strong armed into it by their parents.  Others are forced into business ownership after months of frustration looking for a job after getting laid off.  Regardless of how you make your decision to join the ranks of the self-employed the next question is – what business should you start?

There are many paths, but it really boils down to four options: a) Start a business organically from scratch b) Buy an existing business c) Buy a franchise d) Create an internet business

If you want to start a business organically, you will need to develop your business idea and be clear that you have viable market.  In other words, you need to be clear about who is buying and why, to see if you can identify the right business for you.

5 ways to find a business idea What are 5 things you are passionate about?
  1. What is item you feel strongest about?
  2. Can you develop 10 ways to produce, promote and sell this as a business?  (If you are selling a retail product or a manufacturing business concept select your top product from the list)
  3. Make a list of 10 action steps to move forward with developing your product.
  4. If you are selling professional services or an online business, make a list of 10 action steps you can take to move forward with your business.

This basic system will help you get clear about whether an interest or hobby can be turned into a business. Let’s break down the steps using my coaching business as an example. This is a professional service business.

  Step 1.  Five Passions
  • singing
  • love nurturing others in business
  • products for toddler children
  • power networking
  • writing
Step 2.  Select the #1 Passion Love nurturing others in business = small business coach   Step 3.  Develop 10 products and or promotional ideas for your business concept

10 products and or promotional ideas for start-ups and people transitioning from corporate to business ownership

  • Develop one-on-one/group coaching packages
  • Be Your Own Boss Book & Self-Study Workbook
  • 10 Things You Must Never Forget in Business Audio CD
  • Life Planning Journal
  • Host @Smallbizchat weekly on Twitter
  • Develop workshop series
  • How to Transition from Corporate to Business Ownership,
  • How to Recession Proof Your Business,
  • What is Your 30 Second Commerical?
  • Mompreneurs:  Managing it all without the guilt.
Step 4.  Develop 10 action steps to pursue this business Hire a coach to work with me so I can understand what it is like to be coached.
  • Read any books and take any courses that can increase my expertise
  • Hire a graphic designer thru e-lance.com to develop my logo, website and online brand
  • Join groups on Linkedin and Facebook that target small businesses
  • Join Twitter and develop a signature brand on twitter
  • Develop an outline for my book and start working on sample chapters
  • Purchase books that explain how to get a non-fiction book deal
  • Investigate courses at CoachU and other business certification organizations
  • Gain membership to the National Speakers Association
  • Develop a special report “44 Things to Do Before Going Into Business” as a free giveaway/download to start building my list online.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

tech parks Marketing business in navi mumbai

 

h2h Advertising, tech parks Marketing business, B to C brand Promotion, tech parks Marketing business in pune, BTL selling Experiential, Kiosk Activity, BTL advertising promotion, school advertising promotion, housing society advertising promotion, Mall advertising promotion,

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tech parks Marketing business in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, tech parks Marketing business in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

tech parks Marketing business in pune

Business Should I Start

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

As a small business coach, not a week goes by that someone doesn’t say, “I need your help, I know I am meant to start a business, but I don’t know what kind of business I should start”.  Now, I specialize in helping people map out a plan once they decide to start a business, but I decided to develop a system to help people get clear about their business prospects.

Some entrepreneurs are born; they are the types that just can’t work for other people.  Some entrepreneurs are made through years of working soul-sapping jobs, and finally one day they know they can make more money working for themselves.  Some grow up in a family business and it just falls into their lap or they are strong armed into it by their parents.  Others are forced into business ownership after months of frustration looking for a job after getting laid off.  Regardless of how you make your decision to join the ranks of the self-employed the next question is – what business should you start?

There are many paths, but it really boils down to four options: a) Start a business organically from scratch b) Buy an existing business c) Buy a franchise d) Create an internet business

If you want to start a business organically, you will need to develop your business idea and be clear that you have viable market.  In other words, you need to be clear about who is buying and why, to see if you can identify the right business for you.

5 ways to find a business idea What are 5 things you are passionate about?
  1. What is item you feel strongest about?
  2. Can you develop 10 ways to produce, promote and sell this as a business?  (If you are selling a retail product or a manufacturing business concept select your top product from the list)
  3. Make a list of 10 action steps to move forward with developing your product.
  4. If you are selling professional services or an online business, make a list of 10 action steps you can take to move forward with your business.

This basic system will help you get clear about whether an interest or hobby can be turned into a business. Let’s break down the steps using my coaching business as an example. This is a professional service business.

  Step 1.  Five Passions
  • singing
  • love nurturing others in business
  • products for toddler children
  • power networking
  • writing
Step 2.  Select the #1 Passion Love nurturing others in business = small business coach   Step 3.  Develop 10 products and or promotional ideas for your business concept

10 products and or promotional ideas for start-ups and people transitioning from corporate to business ownership

  • Develop one-on-one/group coaching packages
  • Be Your Own Boss Book & Self-Study Workbook
  • 10 Things You Must Never Forget in Business Audio CD
  • Life Planning Journal
  • Host @Smallbizchat weekly on Twitter
  • Develop workshop series
  • How to Transition from Corporate to Business Ownership,
  • How to Recession Proof Your Business,
  • What is Your 30 Second Commerical?
  • Mompreneurs:  Managing it all without the guilt.
Step 4.  Develop 10 action steps to pursue this business Hire a coach to work with me so I can understand what it is like to be coached.
  • Read any books and take any courses that can increase my expertise
  • Hire a graphic designer thru e-lance.com to develop my logo, website and online brand
  • Join groups on Linkedin and Facebook that target small businesses
  • Join Twitter and develop a signature brand on twitter
  • Develop an outline for my book and start working on sample chapters
  • Purchase books that explain how to get a non-fiction book deal
  • Investigate courses at CoachU and other business certification organizations
  • Gain membership to the National Speakers Association
  • Develop a special report “44 Things to Do Before Going Into Business” as a free giveaway/download to start building my list online.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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