Tag:  tech parks Experiential marketing

Wholesalers promotional | housing society Activation Vadgaon Budruk, Pune

Welcome to Fulcrum housing society Activation Vadgaon Budruk, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Vadgaon Budruk.

We offer a wide range of Wholesalers promotional And marketing services including Wholesalers promotional , retailer promotional , housing society Activation , house2house Brand promotion, tech parks Experiential Marketing.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.

Connect With Your Customers

We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a housing society Activation Vadgaon Budruk, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the  small to biggest brands.

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.		TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.		STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of housing society Activation is useful for:
The answer to this is pretty much anything, however we have listed some common Wholesalers promotional, housing society Activation , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Where do we cover?
We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.

Can you design and make up leaflets for us?
Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.

 

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent Wholesalers promotional Agency, specialising in field and Wholesalers promotional , retailer promotional , housing society Activation , house2house Brand promotion, tech parks Experiential Marketing….  field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup  of  coffee on the roof at our ‘Vadgaon Budruk, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

 

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Vadgaon Budruk and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end  solutions to our clients

We operate across the entire Pune and we have staff in all major towns Vadgaon Budruk and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.in

Wholesalers promotional | housing society Activation Vadgaon Budruk, Pune

 

Vadgaon Budruk , Pune

Vadgaon Budruk is a rapidly growing suburb located in the South of Pune. It is also known as the “Vadgaon” in local area and come under Pune Municipal Corporation (PMC) Limit. It is situated along the famous belt of Sinhagad Road that connects Swargate with Anand Nagar, Manik Baug, Vadgaon Phata, Dhayari Phata and Nanded City. It is near to Katraj-Dehu Road Bypass in between Punes’ Chandni Chowk entry and Katraj entry. National Defence Academy (NDA). It is located about 8 kms from center of Pune. Anand Nagar, Padmavati Nagar, Dhankawadi, Khedekar Nagar, Nanded, Dhayari, Shivane, Warje, Kothrud and Sadashiv Peth are its neighboring localities. But now-a-days, it is well known place in the IT Industry as many IT & BPO employees reside in the area. Japanese themed park has emerged as one of the major attractions of this locale that attracts a number of visitors from nearby places. NH48 and NH65, and AH47 pass through the locality and connects Vadgaon Budruk to the other parts of the Pune City. This locality is famous for National Defence Academy and Sinhagad Institute. Some of the key residential projects in Vadgaon Budruk are Tara Westbrook, Venkatesh Lake Life, Pristine Pacific Phase-2, Windsor County Phase-2, Mittal Sun Gloria, Nirman Ajinkyatara among others.

Connectivity

Vadgaon Budruk has excellent connectivity to Pune city via PMPML, buses, auto etc. There are frequent buses from Swargate to Dhayari. The city is very close to Pune-Bangalore highway and has good connectivity at both sides.

It also enjoys excellent connectivity to Pune International Airport, located at a driving distance of 24.7 kms via Pune Nagar Road/Samrat Ashok Road.

Shivajinagar, Pune Junction, Khadki, Ghorpadi and Hadapsar are its nearby railway station. However, Shivajinagar Railway Station is the nearest railway station to Vadgaon Budruk located at a driving distance of 10.2 kms via Sinhagad Road.

Factors for past growth
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. People work in the neighboring industrial areas prefer this locality for their residence.
Proximity to Pune International Airport along with major IT Parks such as Lohia Jain IT Park and Pune IT Park in the vicinity is a plus point for Vadgaon Budruk, driving rental demand and providing consistent rental yield.
Due to proximity of the national highway and the shift of population to suburbs, have seen huge rental demand in the last 5 years. Planned roads and excellent infrastructure facilities have successfully established Vadgaon Budruk as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Vadgaon Budruk.

Infrastructural Development (Social & Physical)
Vadgaon Budruk houses some quality schools and colleges in its vicinity. Eurokids Sinhagad Road, Green Acres English Medium School, Sinhgad Spring Dale Public School, Versatile School, Sanskar Gurukul School, Podar International School, Aaryans World School and P. Jog English & Marathi Medium School are some renowned schools in its vicinity. Colleges such as Shiv Chatrapati Arts & Commerce College, MKSSS’s Cummins College of Engineering for Women, Sinhgad College of Engineering, Sinhgad College of Arts, Commerce, and Science, Sinhgad Dental College and Hospital, Shrimati Kashibai Navale College of Engineering among others.
Health care facilities are also good in the locality. Some of the prominent hospitals providing health care facilities to the residents of Vadgaon Budruk are Trimurthy Hospital, Pulse Multispeciality Hospital, Jagtap Hospital, Patil Hospital, Shri Balaji Trusts Sanjivani Hospital to name a few.
Abhiruchi Mall, Reliance Mart, Brand Factory and Pune Central Mall are located close to Vadgaon Budruk. It also houses retail outlets of famous national and international brands such as Anosh Retail Outlet, Bata India, New Classic Retail Outlet, My Jio Store, Raymond Retail Outlet etc.

Wholesalers promotional Agency Vadgaon Budruk, Pune

house2house Brand promotion

retailer promotional Agency Vadgaon Budruk, Pune

house2house Brand promotion

housing society Activation Agency Vadgaon Budruk, Pune

tech parks Experiential Marketing

 

Advertising ideas

Promotional Idea

Marketing Ideas

Marketing Ideas 1

Events Ideas

All Pages

All Marketing Services list

Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

 

marketing Solutions in Mahim

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Mahim is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Mahim tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Mahim

Brand Activation Services

We strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning. We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits (FAB) of your product. Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

tech parks Experiential marketing, Business To Business Marketing Recruiters, Business To Business Marketing Recruiters, Business To Business Marketing Recruiters in pune, Exhibitions, Mall Advertisement engagement, local marketing activation, BTL sales activation, school sales activation, housing society sales activation, Mall sales activation, marketing Solutions in Mahim

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Business To Business Marketing Recruiters in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Business To Business Marketing Recruiters in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Business To Business Marketing Recruiters in navi mumbai

Brand Activation Services

We strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning. We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits (FAB) of your product. Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

 

tech parks Experiential marketing, Business To Business Marketing Recruiters, Business To Business Marketing Recruiters, Business To Business Marketing Recruiters in pune, Exhibitions, Mall Advertisement engagement, local marketing activation, BTL sales activation, school sales activation, housing society sales activation, Mall sales activation, Business To Business Marketing Recruiters in navi mumbai

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Business To Business Marketing Recruiters in navi mumbai

Marketing and Sales companies Business To Business Marketing Recruiters in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Brand Activation Services

We strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning. We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits (FAB) of your product. Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

 

Business To Business Marketing Recruiters in navi mumbai

 

tech parks Experiential marketing, Business To Business Marketing Recruiters, Exhibitions, Business To Business Marketing Recruiters in pune, Mall Advertisement engagement, local marketing activation, BTL sales activation, school sales activation, housing society sales activation, Mall sales activation,

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Business To Business Marketing Recruiters in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business To Business Marketing Recruiters in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Business To Business Marketing Recruiters in pune

Brand Activation Services

We strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning. We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits (FAB) of your product. Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

tech parks Experiential marketing, Business To Business Marketing Recruiters, Business To Business Marketing Recruiters in pune, Exhibitions, Mall Advertisement engagement, local marketing activation, BTL sales activation, school sales activation, housing society sales activation, Mall sales activation

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