Tag:  society btl campaigns

marketing Service Provider Agency in Bandstand Promenade

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Bandstand Promenade is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Bandstand Promenade tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Service Provider Agency in Bandstand Promenade

Brand Small Business 2018

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar.  For more information:  www.tailorbrands.com.

SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?

Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.

SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?  

Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.

This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.

SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?

Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.

SmallBizLady: HOW DOES THIS WORK FOR THE USER? 

Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design.  After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.

SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?

Yali Saar:  The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.

SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?  

Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.

SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?

Yali Saar:  Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.

SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?

Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.

SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?

Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.

SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED? 

Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.

SmallBizLady: When should small businesses begin to grow their presence online?

Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Gorai, Colleges Marketing agent, Colleges Marketing agent, Colleges Marketing agent in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns, marketing Service Provider Agency in Bandstand Promenade

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retail Store Marketing consultants in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retail Store Marketing consultants in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retail Store Marketing consultants in mumbai

The Value of Brand Experience

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Brands and organizations continue to turn toward experience marketing as a way to build relationships, garner new audiences, and capture new data that shows what their audiences are really thinking. It’s an essential element in the customer experience ecosystem. It cannot be confined by the stats of other marketing channels. So, we’ve curated a collection of event research, views, and proof points that only scratch the surface in showing the powerful medium that is brand experience. And our latest volume features a bonus chapter with stats that show why events are such a valuable asset for exhibitors.

Why experience? Download this curated collection and get the industry stats on how experiences:

  • Amplify reach
  • Build relationships
  • Drive sales
  • Create value

Retail Marketing, retail Store Marketing consultants, retail Store Marketing consultants, retail Store Marketing consultants in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns, retail Store Marketing consultants in mumbai

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Colleges Marketing agent in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Colleges Marketing agent in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Colleges Marketing agent in mumbai

Brand Small Business 2018

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar.  For more information:  www.tailorbrands.com.

SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?

Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.

SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?  

Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.

This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.

SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?

Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.

SmallBizLady: HOW DOES THIS WORK FOR THE USER? 

Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design.  After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.

SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?

Yali Saar:  The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.

SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?  

Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.

SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?

Yali Saar:  Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.

SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?

Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.

SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?

Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.

SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED? 

Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.

SmallBizLady: When should small businesses begin to grow their presence online?

Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Gorai, Colleges Marketing agent, Colleges Marketing agent, Colleges Marketing agent in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns, Colleges Marketing agent in mumbai

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retail Store Marketing consultants in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active retail Store Marketing consultants in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

retail Store Marketing consultants in navi mumbai

The Value of Brand Experience

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Brands and organizations continue to turn toward experience marketing as a way to build relationships, garner new audiences, and capture new data that shows what their audiences are really thinking. It’s an essential element in the customer experience ecosystem. It cannot be confined by the stats of other marketing channels. So, we’ve curated a collection of event research, views, and proof points that only scratch the surface in showing the powerful medium that is brand experience. And our latest volume features a bonus chapter with stats that show why events are such a valuable asset for exhibitors.

Why experience? Download this curated collection and get the industry stats on how experiences:

  • Amplify reach
  • Build relationships
  • Drive sales
  • Create value

 

Retail Marketing, retail Store Marketing consultants, retail Store Marketing consultants, retail Store Marketing consultants in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns, retail Store Marketing consultants in navi mumbai

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one 2 one Marketing company in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active one 2 one Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

one 2 one Marketing company in navi mumbai

A Day in the Life of an Activations Manager

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No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY!

There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.

 

So as we settle in for a (restless) night’s sleep, we await the morning…

 

04:00 – Alarm goes off.

 

04:10 – Snooze alarm goes off, get out of bed.

 

05:00 – Leave home.

 

05:15 – Fetch promoters at the office.

 

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

 

05:40 – We are on our way!

 

06:30 – Arrive at destination XYZ.

 

06:35 – Find site manager, introduce myself, and find out where to set up.

 

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

 

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

 

08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.

 

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

 

09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.

 

09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation specific briefing the week before the activation. This eliminates any confusion on the day.

A prepared team is a well-oiled team.

The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.

 

15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.

 

16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!

 

17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, efficient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.

 

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

 

19:30 – Drop promoters off at home/at the office for their transport.

 

20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.

 

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

 

 

home to home Marketing, one 2 one Marketing company, one 2 one Marketing company, one 2 one Marketing company in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns, one 2 one Marketing company in navi mumbai

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one 2 one Marketing company in navi mumbai

Marketing and Sales companies one 2 one Marketing company in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

A Day in the Life of an Activations Manager

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY!

There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.

 

So as we settle in for a (restless) night’s sleep, we await the morning…

 

04:00 – Alarm goes off.

 

04:10 – Snooze alarm goes off, get out of bed.

 

05:00 – Leave home.

 

05:15 – Fetch promoters at the office.

 

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

 

05:40 – We are on our way!

 

06:30 – Arrive at destination XYZ.

 

06:35 – Find site manager, introduce myself, and find out where to set up.

 

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

 

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

 

08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.

 

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

 

09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.

 

09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation specific briefing the week before the activation. This eliminates any confusion on the day.

A prepared team is a well-oiled team.

The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.

 

15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.

 

16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!

 

17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, efficient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.

 

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

 

19:30 – Drop promoters off at home/at the office for their transport.

 

20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.

 

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

 

 

one 2 one Marketing company in navi mumbai

 

home to home Marketing, one 2 one Marketing company, promotional, one 2 one Marketing company in pune, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns,

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marketing Services in koregaon park

Marketing and Sales companies marketing Services in koregaon park with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Brand Small Business 2018

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar.  For more information:  www.tailorbrands.com.

SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?

Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.

SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?  

Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.

This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.

SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?

Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.

SmallBizLady: HOW DOES THIS WORK FOR THE USER? 

Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design.  After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.

SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?

Yali Saar:  The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.

SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?  

Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.

SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?

Yali Saar:  Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.

SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?

Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.

SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?

Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.

SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED? 

Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.

SmallBizLady: When should small businesses begin to grow their presence online?

Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing Services in koregaon park

 

Gorai, Colleges Marketing agent, promotional, Colleges Marketing agent in pune, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns,

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retail Store Marketing consultants in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, retail Store Marketing consultants in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

retail Store Marketing consultants in pune

The Value of Brand Experience

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Brands and organizations continue to turn toward experience marketing as a way to build relationships, garner new audiences, and capture new data that shows what their audiences are really thinking. It’s an essential element in the customer experience ecosystem. It cannot be confined by the stats of other marketing channels. So, we’ve curated a collection of event research, views, and proof points that only scratch the surface in showing the powerful medium that is brand experience. And our latest volume features a bonus chapter with stats that show why events are such a valuable asset for exhibitors.

Why experience? Download this curated collection and get the industry stats on how experiences:

  • Amplify reach
  • Build relationships
  • Drive sales
  • Create value

Retail Marketing, retail Store Marketing consultants, retail Store Marketing consultants in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns

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one 2 one Marketing company in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one 2 one Marketing company in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one 2 one Marketing company in pune

A Day in the Life of an Activations Manager

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No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY!

There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.

 

So as we settle in for a (restless) night’s sleep, we await the morning…

 

04:00 – Alarm goes off.

 

04:10 – Snooze alarm goes off, get out of bed.

 

05:00 – Leave home.

 

05:15 – Fetch promoters at the office.

 

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

 

05:40 – We are on our way!

 

06:30 – Arrive at destination XYZ.

 

06:35 – Find site manager, introduce myself, and find out where to set up.

 

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

 

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

 

08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.

 

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

 

09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.

 

09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation specific briefing the week before the activation. This eliminates any confusion on the day.

A prepared team is a well-oiled team.

The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.

 

15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.

 

16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!

 

17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, efficient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.

 

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

 

19:30 – Drop promoters off at home/at the office for their transport.

 

20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.

 

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

 

home to home Marketing, one 2 one Marketing company, one 2 one Marketing company in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns

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Colleges Marketing agent in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Colleges Marketing agent in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Colleges Marketing agent in pune

Brand Small Business 2018

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar.  For more information:  www.tailorbrands.com.

SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?

Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.

SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?  

Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.

This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.

SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?

Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.

SmallBizLady: HOW DOES THIS WORK FOR THE USER? 

Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design.  After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.

SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?

Yali Saar:  The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.

SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?  

Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.

SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?

Yali Saar:  Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.

SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?

Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.

SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?

Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.

SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED? 

Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.

SmallBizLady: When should small businesses begin to grow their presence online?

Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Gorai, Colleges Marketing agent, Colleges Marketing agent in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns

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