btl marketing Program | rural marketing company Kalbadevi

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

btl marketing Program | rural marketing company Kalbadevi

placement company in pune

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

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August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing Supplier | rural marketing company in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

How to Implement Cost-Effective Programs to Grow Your Sales

WHY SHOULD SMALL BUSINESS OWNERS CARE ABOUT MARKETING?

Across virtually all industries, the companies that market more and better, grow faster. Period. For example, a study of >1000 insurance agencies found much faster growth from those that market more. My study of 85 software companies found those with the broadest marketing programs grow almost 5X faster than others. Those are very different industries, but you see the same results over and over again. The biggest companies market a lot. They didn’t get big then start marketing, they got big because they marketed.

DO SMALL BUSINESSES TYPICALLY MARKET ENOUGH?

No, the vast majority of small businesses do very little, if any, marketing. They should allocate several percent of their budget toward marketing, at least. Remember: marketing is an investment; it should not be an expense. It should return several times what you spend.

IF MARKETING IS SO GREAT, WHY DON’T SMALL BUSINESS OWNERS DO MORE OF IT?

There are reasons why more small business owners don’t do more marketing. First, they often don’t know much about it. They are really experts in their business. And they probably developed good sales skills. Marketing has become complex. There used to only be about 6/8 ways to communicate w/customers. Now there are DOZENS. Plus, over 5000 marketing software vendors in dozens of categories, all making similar claims. Many marketers are overwhelmed, so it’s no surprise that small business owners are, too!

ISN’T IT REALLY EXPENSIVE? SMALL BUSINESSES DON’T HAVE A LOT OF MONEY?

It doesn’t have to be. Marketing starts with understanding the customer. Talk to 10-20 customers — not a sales call, but a listening conversation. That’s free! If you have those conversations I guarantee you you’ll learn a lot, improve offerings and probably even have some of those customers ask you to do more business. And, it’s amazing the number of free and inexpensive tools available these days, like low cost email tools and free CRMs.

WHAT’S THE BIGGEST MARKETING MISTAKE THAT SMALL BUSINESSES MAKE?

They equate marketing with advertising and other approaches that are expensive and typically take a long time to have an impact like social media. They also forget about the most profound purpose of #marketing which is to understand the customer and market and develop better products and services. In the startup world, that’s called creating product-market fit. Don’t do any promotion until you have that!

YOU HAVE DEVELOPED THIS APPROACH THAT YOU CALL THE BULLSEYE MARKETING FRAMEWORK. HOW IS THAT USEFUL FOR A SMALL BUSINESS?

This small business marketing approach helps companies recognize marketing assets that they’re not taking full advantage of. These are marketing assets that they already own, like their customer relationships/website, but are not fully exploiting. They are foundational. Every company should do these first both because they produce the fastest, least expensive results…and because they help set you up for success with those later programs.

WHAT’S IN THE CENTER OF THE BULLSEYE?

Talking with customers, having listening conversations, creating better offerings, and then upsell them. Least expensive new revenue. Improve your website so that it helps produce new contacts, leads/sales for you. Make sure that it’s more than a brochure

Use email marketing. Analyst firm Deloitte estimates that email marketing is 40X more powerful than social media! Use remarketing, which shows ads only to people who already have visited your website. It’s very efficient and inexpensive.

AFTER YOU DO THAT, THEN WHAT?

Secondly, you expand your universe by selling to people who want to buy *now*.

Think of these 3 characteristics of customers:

People (or companies) who fit the right demographic profile for your offerings (age, gender, income, etc.) but, still may not want your particular products.
People who have the right attitudes, or “psychographics”, they like your stuff! But they’re not looking to buy this week, month or year
People with the right demographics and psychographics who want to buy NOW! That’s who you need to focus on

You can find them through search ads, by people who visit your website repeatedly, and other methods.

YOU HAVE THINGS LIKE SOCIAL MEDIA MARKETING & INBOUND AND ADVERTISING IN THE OUTER – LAST – RING OF YOUR BULLSEYE. REALLY?

Absolutely. These are long-term awareness and branding programs. They can take 1-2 years — or more — to have an impact. VPs of marketing often complain that execs in their firms don’t understand that they need more time to let those work. Not that they can’t be valuable in the long run. They can! Creating a strong brand means your customers are more loyal, you can charge more and have higher margins. You can get $1,000 for a smartphone!

You want to get there eventually, but you want to start with those faster, less expensive programs.

CAN A SMALL BUSINESS PERSON REALLY DO THIS ON THEIR OWN? WHAT KIND OF SKILLS OR TEAM DO THEY NEED?

Great question! If a person doesn’t have marketing experience, then they should get help. Each of the tactics that I’ve mentioned has many techniques that are essential to their success, like combining email with Facebook Custom Audience ads and remarketing

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November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and shop To shop Marketing company in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

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Small Business Create Highly Engaged Organization

I’ve always had a keen interest in helping small, diverse and disadvantaged businesses. I’ve found that when given the opportunity to compete in a fair and transparent environment, these companies are very successful at winning new business when going “head-to-head” with larger organizations. And it makes sense that they would. Their very makeup allows them to be much more entrepreneurial and responsive to customer needs.

A few years back, I worked with a small business (around 200 people) and helped them put in place many strategies and methods that transformed the business. Now I want to share these tools with other small business owners. In my new book, Engaged: Creating a Great Organization through Extraordinary Employee and User Engagement, I outline how within six months the company culture and employee engagement dramatically improved and many great new ideas were put in place. These efforts not only provided greater customer satisfaction but also significantly reduced cost. The whole company reverberated with renewed enthusiasm.

Here are some of the actions that small businesses can take to create an engaged organization where people are able to make a difference.

Become a servant leader: If you are a manager in a small business you can help your subordinates be more effective by viewing yourself as at the bottom of the pyramid rather than at the top. Instead of trying to control your employees, you should view your role as empowering and supporting their success. Instead of viewing yourself as having “power over,” view yourself as giving people “power to do.” Your employees will be grateful and will go the extra mile.

Avoid the pitfalls of internally-focused metrics and quotas: Departments in many large companies create internally focused metrics and quotas that they evaluate employees on. Too often, these pull the employees away from doing what they know is right for the customers. They can also lead to silos and losing sight of the big picture because employees become so focused on only meeting the requirements of their own department. Small businesses can avoid this by understanding that humans are intrinsically motivated to make a difference, to serve the customer. If metrics must be used they should be applied with caution and be focused on external factors such as on customer delight or customer intent to recommend your company to others.

Work backwards from where you want to be: Instead of trying to make improvements on what you have in place today, get a group together and take a few hours. Pretend that your services, systems, products, facilities, organization, etc. was destroyed last night and you are free to design what you ideally like to replace it with today. This can serve as your north star and can open up new ideas. Perhaps more importantly, when the group comes up with ideas together, this tends to create much stronger buy in, resulting in successful implementation of the desired improvements.

Focus on creating a great culture: Many small businesses accidentally develop a dysfunctional culture simply because they don’t know to focus on creating the culture they want. One powerful approach to creating a desirable culture – used by Zappos.com when it was a fledgling small business – is to define the principles you want your company to be guided by. For example: we help each other be successful; we regularly appreciate people’s contributions; we are forever improving; we support a healthy community; we embrace learning; we seek out customer problems that we might solve. This reduces unhealthy conflict and organizational paralysis.

Don’t try to be the hero: In his autobiography, Benjamin Franklin observed how little he achieved when he presented an idea as his own. Instead, he found he was much more successful when he presented an idea as coming from a group. So, instead of competing with your colleagues for the glory, come up with and then implement ideas together, and you are more likely to see cooperation rather than resistance.

Make it easy for customers to submit “wishes”: Starbucks began in 1971 as a single coffee shop. As of November 2016 it was in 23,768 locations worldwide. To take advantage of customer ideas, in 2008 they implemented an online customer idea submission website named My Starbucks Idea. This “crowdsourcing” site enables customers to submit their own ideas and see and evaluate those of others, allowing Starbucks to assess support for an idea. As a small businesses, you could implement something similar in order to continually enhance your service to your customers.

Stay connected with your customers’ problems: In small businesses a higher percentage of employees have direct contact with a customer. As your company grows, avoid the pitfall of more employees losing connections with your customers. You can emphasize and put in place practices wherein employees observe and interact with customers in person to learn more about problems and unmet needs the company might address.

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November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active shop To shop Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

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Small Business Create Highly Engaged Organization

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shop To shop Marketing company in pune

November 27, 2018November 27, 2018dilipfulcrum

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, shop To shop Marketing company in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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Small Business Create Highly Engaged Organization

Here are some of the actions that small businesses can take to create an engaged organization where people are able to make a difference.

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btl marketing Program | rural marketing company Kalbadevi

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CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

How to Implement Cost-Effective Programs to Grow Your Sales

home2home marketing Supplier | rural marketing company in pune

MARKETING

ADVERTISING

BRANDING

DESIGN

COPY-WRITING

PR

SOCIAL MEDIA

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Small Business Create Highly Engaged Organization

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Small Business Create Highly Engaged Organization

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Small Business Create Highly Engaged Organization

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Fulcrum Resources

Call Us :+91-8484008961 Email:- info@fulcrumresources.in

Call Us :+91-8484008961
Email:- info@fulcrumresources.in