Tag:  school promotional selling

marketing Solutions in Khotachiwadi

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Khotachiwadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Khotachiwadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Khotachiwadi

Quantitative Services

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.

From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.

 

Quantitative Services include:

  • Survey and questionnaire design
  • Telephone interviewing (CATI)
  • Web studies/ Online surveys
  • Mail surveys
  • Mall, store, trade show and theme park intercepts
  • Central location pre-recruits
  • Home use tests
  • Central location testing
  • Mystery shopping
  • Remote location interviewing

Data Processing and Management Services:

  • Data entry
  • Survey scanning
  • Database management
  • Coding
  • Tabulation

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marketing Professional in Lalbaug

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Lalbaug is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Professional in Lalbaug tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Professional in Lalbaug

Perspectives: Women in Advertising 2018

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Tell us about who you are and what your job title is?

I’m Amy Beth Stern, a New York City native with 20 years of experience in the brand marketing space and currently the Senior Director of Business Growth & Client Strategy at Eventive Marketing. Eventive is a highly creative experiential and strategic brand .

 

Was there a job you had at one point, outside of advertising, that prepared you most for success later in life?

I was a Psychology major in school, but had a passion for theater. So, I spent some time after college pursuing my illustrious acting career. During this time, I did quite a bit of serving and tending bar. If anything prepares you for the different type of personalities you will encounter in your career, for the various ways individuals will judge and treat you, it’s the restaurant industry. It prepared me for how to handle clients, co-workers, and bosses.

 

What do you see as being the biggest change in the advertising industry since women have begun to break the “glass ceiling”?

Well, aside from the obvious changes that have been occurring over time, since the of the demise of “Don Draper” days, I would say the biggest change is that women have been able to reach higher positions brand side. There are many more female CMOs than ever before. These women run the agency selection process and they see the value of women in strategy and creative roles that will help drive their business goals.

But, that ceiling is not gone, it just may be raised a bit higher. I am always surprised at how few female creative directors there are. We still have work to do in creating true gender-neutral opportunities.

As for challenges that still exist, I sometimes think we (women) are our own worst enemy. We have to shed our fears and gain confidence about our jobs and worth. I don’t know one man that would settle for a salary that he deemed less than his full value, or be nervous of asking for a raise and a promotion. Yet, I hear this all the time from women.

 

From Like A Girl to Fearless Girl, a raft of advertising campaigns have set out to empower women. How do you feel about these campaigns? Can they change attitudes within the industry?

I remember the first time I saw a “Like a Girl” spot at an industry conference. I needed tissues! I have two little boys and I strive every day to teach them that girls and boys are equally capable of anything. I think if we continue with positive messaging like this, disseminated in the right way and right places, we can absolutely change attitudes. It’s important to reach them young and also in adolescence. But I believe we can eventually eradicate the biases that exist as this generation grows up. This is a huge passion of mine and we are working on an experiential activation that will reach ‘tweens and teens with positive messaging around gender equality.

 

How have the recent #MeToo and #TimesUp movements played out in the advertising sector? Are they making a significant impact?

I think #MeToo and #TimesUp are making an impact in all sectors. Bringing this immoral treatment and behavior into the national and pop-culture spotlight sends the message to all. No more. You are not going to get away with it anymore. We are watching out for one another.

 

Initiatives such as Free The Bid are trying to create more opportunities for women in advertising. But what could be done at a more grass roots level to attract women in the first place?

Great work created by women should inspire other young women to get involved in the industry. Role models in higher-up agency positions should do their best to be visible and engaging to millennials and Gen Zers.

 

Can you reflect on a mentor that helped guide you in your career and tell us what made them special?

I mentioned I have two little boys, right? I cannot believe how hard it is to play the dual role of a working mom. The strength it takes, the time it needs. There is no such thing as off-duty. I go from one job to the other and back. My mom was (still is) probably the best mother on this planet. She went above and beyond for my sister and I (we are talking home-sewn Halloween costumes and baked from scratch birthday cakes, PTA, etc). All the while, running retail for the Girl Scouts of the USA in their Manhattan HQ. She is a mentor and a half.

And if “mom” is too cliché for you, the woman who really mentored me in my career and made me a stronger woman was Annette Bachner. Annette was a dear friend and neighbor and the first female television director ever. She was “accidentally” promoted from stage manager on the Howdy Doody Show to Director on NBC news. When they saw that “A. Bachner” was a woman, she was promptly removed. That did not stop Annette. She went on to be a successful TV commercial director and producer and the first female American ever to win a Gold Lion at Cannes! Her stories, always over a scotch on the rocks, of using her gymnastic skills, hanging lights from riggings while the men on the set stood around dumbfounded, make me smile to this day.

 

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Direct Response Marketing company in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Response Marketing company in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Response Marketing company in mumbai

Branding for Results

Most companies believe that a solid product with good service, delivered on time, is enough to create a competitive edge in most markets. Yet, research indicates that most buyers do not believe there’s much difference among competitors’ products. Predictably in that situation, most buyers defer to price.But, there is hope. In order to differentiate yourself, you must focus on the concept of brand identity – that which sets you apart. The goal of brand identity is to have your end user believe that your product or service is different from, or more valuable than, the other products in your market sector. And your customers will have to be willing to pay more for it.

Look at the products and services your company provides, and then ask yourself – what do your customers receive? “On time delivery,” “customer service,” “quality,” Give me a break! How many companies do you know that would sell against you and say they didn’t have quality products, on time delivery, great customer service, and superior sales people? Get real. Everybody’s saying the same thing. So what is your advantage?

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Brand identity is the business that your customers and prospects think you are in, not the business that you think you are in. There are three ways customers and prospects can brand you. They can brand you by virtue of the product that you sell, which is the simplest form of brand identity. They can brand you by virtue of your process, the extras that you wrap around your product – or they can brand you by virtue of the outcomes – what your product or service does for the customer. This is the most sophisticated form of brand identity.

Look around you at great companies that have followed the outcomes lead:
  • Xerox went from the copier company to the document company.
  • Kinko’s went from your copy center to your branch office.
  • Harley-Davidson was told it was extinct many years ago. It fought itself back to prominence by shifting from selling motorcycles to selling a lifestyle. It’s an experience, a sense of belonging, and like owning a nostalgic slice of Americana.
If these fine companies can do it, you can do it. These four questions will help you evaluate your brand identity:
  • 1 – Do your customers understand your product and service well enough to be able to describe what you do clearly to others?
  • 2 – Do your customers know what makes your company special and can they articulate that within their own company?
  • 3 – Do your customers value your brand so much that they are willing to pay more for whatever it is that makes it so special?
  • 4 – Do your customers feel so strongly about your brand that they will defend it – even at a higher price – when it comes under attack?
If you answered No” to any of these questions, then we need to go to work on your brand identity right now.
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There are two ways that your customers learn what business you’re in: design and behavior. Design is the business you tell them you’re in. Behavior is the business you show them you’re in.

Answering three very simple questions enables you to announce your brand:
  • Who are you?
  • What do you do?
  • Whom do you do it for?

How do you answer those questions today? When you describe your business, do you sound just like your competition? Consequently, are your products and services – your brand – perceived as generic and undifferentiated?

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The Brand Trilogy involves three steps:
  • 1 – Creating the Brand – deciding the function of the business and how to describe it to your prospects and customers.
  • 2 – Selling the Brand – how you have to alter the nature of your sale to sell this enhanced offering to the customer.
  • 3 – Living the Brand. – the procedures you need to create within your company to ensure that you fulfill this brand promise to the end user.

Creating the brand must be approached from the outcomes perspective. Remember the three questions: Who are you, what do you do, and whom do you do it for? Creating the brand is the most important step in the branding process.Selling the brand involves altering the sales process to communicate effectively your brand’s value proposition to the client. Not only must your sales process communicate this, but also your sales force must be able to articulate these outcomes in the context of the prospect’s company in terms they can understand.

Living the brand begins after the sale is made. You have made a promise. What internal dynamics must you now mobilize to fulfill this enhanced and expanded business promise?

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Be honest about your positioning in the marketplace. Look at the brand trilogy – creating, selling, and living the brand – and see how it applies to your business. Have the courage to ask the four questions about how your clients currently embrace your product or service line. Be willing to take a design look as well as a behavior look at your company. If you do these things and are ever vigilant and diligent to the marketplace, you will lay a blueprint for phenomenal and continued success.

Remember the quote from the great hockey player, Wayne Gretsky, when he was asked how he managed to be the greatest hockey player of all time. He said, “You know, I’m a little surprised you haven’t picked it out on your own. But since you haven’t, I’ll be happy to tell you. I always go where the puck is going to be.”That is my wish for you today. That you take your business not where it is, but where it can be, where it should be, and where the customer really wants it to be.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

In-shop Marketing, Direct Response Marketing company, Direct Response Marketing company, Direct Response Marketing company in pune, Door To Door sales, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling, Direct Response Marketing company in mumbai

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Brand Marketing Team in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Brand Marketing Team in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Brand Marketing Team in mumbai

PNC Mortgage

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Challenge
Reinvent the Realtor experience at key trade shows by encouraging Realtors to abandon their transactional mentality and actively engage on-site to learn more about PNC Mortgages.

Solution
PNC Home Insight is an online tool that guides you through the home buying process from start to finish, making the entire mortgage process easier to understand. Our custom-built environment brought PNC Home Insight to life, immersing attendees in a self-guided, informative journey through the home. Guests were incentivized to participate with prizing that catered to a Realtor’s need – a camera drone capable of creating home fly-over footage.

Execution
Knowing the entrepreneurial nature of Realtors, at the National Association of REALTORS® (NAR) and Triple Play REALTOR® Convention & Trade Expo, we gamified the experience, adding an element of fun and competition. Realtors were able to test their industry knowledge through a series of interactive quizzes highlighting PNC’s Home Insight tools. Upon completion, attendees earned a key – a chance to unlock the door and win the drone.

Results
Although the drone was a primary traffic driver to the booth, realtors were genuinely engaged with the informational quizzes. Compared to previous years, our entertaining and educational approach resonated more deeply with Realtors, most of whom spent 14-17 minutes on average inside the booth and 33-37% opted in to receive additional information.

NAR:

  • 980 registrations
  • 698 Scan to Win
  • 71% rate of completion
  • 14:20 mins average time spent in booth
  • 107 repeat visitors
  • 875 total opt-ins (193 opted in to all 3 quizzes; 37% average opt-in rate for single quiz

Triple Play:

  • 649 registrations
  • 509 Scan to Win
  • 78% rate of completion
  • 17:43 mins average time spent in booth
  • 14 repeat visitors
  • 652 total opt-ins (136 number of attendees who opted in to all 3 quizzes; 33% average opt-in rate for single quiz)

KAITHAL, Brand Marketing Team, Brand Marketing Team, Brand Marketing Team in pune, Door To Door sales, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling, Brand Marketing Team in mumbai

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Direct Response Marketing company in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Direct Response Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Direct Response Marketing company in navi mumbai

Branding for Results

Most companies believe that a solid product with good service, delivered on time, is enough to create a competitive edge in most markets. Yet, research indicates that most buyers do not believe there’s much difference among competitors’ products. Predictably in that situation, most buyers defer to price.But, there is hope. In order to differentiate yourself, you must focus on the concept of brand identity – that which sets you apart. The goal of brand identity is to have your end user believe that your product or service is different from, or more valuable than, the other products in your market sector. And your customers will have to be willing to pay more for it.

Look at the products and services your company provides, and then ask yourself – what do your customers receive? “On time delivery,” “customer service,” “quality,” Give me a break! How many companies do you know that would sell against you and say they didn’t have quality products, on time delivery, great customer service, and superior sales people? Get real. Everybody’s saying the same thing. So what is your advantage?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Brand identity is the business that your customers and prospects think you are in, not the business that you think you are in. There are three ways customers and prospects can brand you. They can brand you by virtue of the product that you sell, which is the simplest form of brand identity. They can brand you by virtue of your process, the extras that you wrap around your product – or they can brand you by virtue of the outcomes – what your product or service does for the customer. This is the most sophisticated form of brand identity.

Look around you at great companies that have followed the outcomes lead:
  • Xerox went from the copier company to the document company.
  • Kinko’s went from your copy center to your branch office.
  • Harley-Davidson was told it was extinct many years ago. It fought itself back to prominence by shifting from selling motorcycles to selling a lifestyle. It’s an experience, a sense of belonging, and like owning a nostalgic slice of Americana.
If these fine companies can do it, you can do it. These four questions will help you evaluate your brand identity:
  • 1 – Do your customers understand your product and service well enough to be able to describe what you do clearly to others?
  • 2 – Do your customers know what makes your company special and can they articulate that within their own company?
  • 3 – Do your customers value your brand so much that they are willing to pay more for whatever it is that makes it so special?
  • 4 – Do your customers feel so strongly about your brand that they will defend it – even at a higher price – when it comes under attack?
If you answered No” to any of these questions, then we need to go to work on your brand identity right now.
[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

There are two ways that your customers learn what business you’re in: design and behavior. Design is the business you tell them you’re in. Behavior is the business you show them you’re in.

Answering three very simple questions enables you to announce your brand:
  • Who are you?
  • What do you do?
  • Whom do you do it for?

How do you answer those questions today? When you describe your business, do you sound just like your competition? Consequently, are your products and services – your brand – perceived as generic and undifferentiated?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
The Brand Trilogy involves three steps:
  • 1 – Creating the Brand – deciding the function of the business and how to describe it to your prospects and customers.
  • 2 – Selling the Brand – how you have to alter the nature of your sale to sell this enhanced offering to the customer.
  • 3 – Living the Brand. – the procedures you need to create within your company to ensure that you fulfill this brand promise to the end user.

Creating the brand must be approached from the outcomes perspective. Remember the three questions: Who are you, what do you do, and whom do you do it for? Creating the brand is the most important step in the branding process.Selling the brand involves altering the sales process to communicate effectively your brand’s value proposition to the client. Not only must your sales process communicate this, but also your sales force must be able to articulate these outcomes in the context of the prospect’s company in terms they can understand.

Living the brand begins after the sale is made. You have made a promise. What internal dynamics must you now mobilize to fulfill this enhanced and expanded business promise?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Be honest about your positioning in the marketplace. Look at the brand trilogy – creating, selling, and living the brand – and see how it applies to your business. Have the courage to ask the four questions about how your clients currently embrace your product or service line. Be willing to take a design look as well as a behavior look at your company. If you do these things and are ever vigilant and diligent to the marketplace, you will lay a blueprint for phenomenal and continued success.

Remember the quote from the great hockey player, Wayne Gretsky, when he was asked how he managed to be the greatest hockey player of all time. He said, “You know, I’m a little surprised you haven’t picked it out on your own. But since you haven’t, I’ll be happy to tell you. I always go where the puck is going to be.”That is my wish for you today. That you take your business not where it is, but where it can be, where it should be, and where the customer really wants it to be.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

In-shop Marketing, Direct Response Marketing company, Direct Response Marketing company, Direct Response Marketing company in pune, Door To Door sales, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling, Direct Response Marketing company in navi mumbai

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Business To Business Marketing agent in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Business To Business Marketing agent in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Business To Business Marketing agent in navi mumbai

Quantitative Services

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.

From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.

 

Quantitative Services include:

  • Survey and questionnaire design
  • Telephone interviewing (CATI)
  • Web studies/ Online surveys
  • Mail surveys
  • Mall, store, trade show and theme park intercepts
  • Central location pre-recruits
  • Home use tests
  • Central location testing
  • Mystery shopping
  • Remote location interviewing

Data Processing and Management Services:

  • Data entry
  • Survey scanning
  • Database management
  • Coding
  • Tabulation

 

society promotional, Business To Business Marketing agent, Business To Business Marketing agent, Business To Business Marketing agent in pune, Door To Door sales, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling, Business To Business Marketing agent in navi mumbai

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Direct Response Marketing company in navi mumbai

Marketing and Sales companies Direct Response Marketing company in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Branding for Results

Most companies believe that a solid product with good service, delivered on time, is enough to create a competitive edge in most markets. Yet, research indicates that most buyers do not believe there’s much difference among competitors’ products. Predictably in that situation, most buyers defer to price.But, there is hope. In order to differentiate yourself, you must focus on the concept of brand identity – that which sets you apart. The goal of brand identity is to have your end user believe that your product or service is different from, or more valuable than, the other products in your market sector. And your customers will have to be willing to pay more for it.

Look at the products and services your company provides, and then ask yourself – what do your customers receive? “On time delivery,” “customer service,” “quality,” Give me a break! How many companies do you know that would sell against you and say they didn’t have quality products, on time delivery, great customer service, and superior sales people? Get real. Everybody’s saying the same thing. So what is your advantage?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Brand identity is the business that your customers and prospects think you are in, not the business that you think you are in. There are three ways customers and prospects can brand you. They can brand you by virtue of the product that you sell, which is the simplest form of brand identity. They can brand you by virtue of your process, the extras that you wrap around your product – or they can brand you by virtue of the outcomes – what your product or service does for the customer. This is the most sophisticated form of brand identity.

Look around you at great companies that have followed the outcomes lead:
  • Xerox went from the copier company to the document company.
  • Kinko’s went from your copy center to your branch office.
  • Harley-Davidson was told it was extinct many years ago. It fought itself back to prominence by shifting from selling motorcycles to selling a lifestyle. It’s an experience, a sense of belonging, and like owning a nostalgic slice of Americana.
If these fine companies can do it, you can do it. These four questions will help you evaluate your brand identity:
  • 1 – Do your customers understand your product and service well enough to be able to describe what you do clearly to others?
  • 2 – Do your customers know what makes your company special and can they articulate that within their own company?
  • 3 – Do your customers value your brand so much that they are willing to pay more for whatever it is that makes it so special?
  • 4 – Do your customers feel so strongly about your brand that they will defend it – even at a higher price – when it comes under attack?
If you answered No” to any of these questions, then we need to go to work on your brand identity right now.
[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

There are two ways that your customers learn what business you’re in: design and behavior. Design is the business you tell them you’re in. Behavior is the business you show them you’re in.

Answering three very simple questions enables you to announce your brand:
  • Who are you?
  • What do you do?
  • Whom do you do it for?

How do you answer those questions today? When you describe your business, do you sound just like your competition? Consequently, are your products and services – your brand – perceived as generic and undifferentiated?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
The Brand Trilogy involves three steps:
  • 1 – Creating the Brand – deciding the function of the business and how to describe it to your prospects and customers.
  • 2 – Selling the Brand – how you have to alter the nature of your sale to sell this enhanced offering to the customer.
  • 3 – Living the Brand. – the procedures you need to create within your company to ensure that you fulfill this brand promise to the end user.

Creating the brand must be approached from the outcomes perspective. Remember the three questions: Who are you, what do you do, and whom do you do it for? Creating the brand is the most important step in the branding process.Selling the brand involves altering the sales process to communicate effectively your brand’s value proposition to the client. Not only must your sales process communicate this, but also your sales force must be able to articulate these outcomes in the context of the prospect’s company in terms they can understand.

Living the brand begins after the sale is made. You have made a promise. What internal dynamics must you now mobilize to fulfill this enhanced and expanded business promise?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Be honest about your positioning in the marketplace. Look at the brand trilogy – creating, selling, and living the brand – and see how it applies to your business. Have the courage to ask the four questions about how your clients currently embrace your product or service line. Be willing to take a design look as well as a behavior look at your company. If you do these things and are ever vigilant and diligent to the marketplace, you will lay a blueprint for phenomenal and continued success.

Remember the quote from the great hockey player, Wayne Gretsky, when he was asked how he managed to be the greatest hockey player of all time. He said, “You know, I’m a little surprised you haven’t picked it out on your own. But since you haven’t, I’ll be happy to tell you. I always go where the puck is going to be.”That is my wish for you today. That you take your business not where it is, but where it can be, where it should be, and where the customer really wants it to be.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Response Marketing company in navi mumbai

 

In-shop Marketing, Direct Response Marketing company, Door To Door sales, Direct Response Marketing company in pune, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling,

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Business To Business Marketing agent in navi mumbai

Marketing and Sales companies Business To Business Marketing agent in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Quantitative Services

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.

From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.

 

Quantitative Services include:

  • Survey and questionnaire design
  • Telephone interviewing (CATI)
  • Web studies/ Online surveys
  • Mail surveys
  • Mall, store, trade show and theme park intercepts
  • Central location pre-recruits
  • Home use tests
  • Central location testing
  • Mystery shopping
  • Remote location interviewing

Data Processing and Management Services:

  • Data entry
  • Survey scanning
  • Database management
  • Coding
  • Tabulation

 

Business To Business Marketing agent in navi mumbai

 

society promotional, Business To Business Marketing agent, Door To Door sales, Business To Business Marketing agent in pune, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling,

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marketing consultancy in shirur

Marketing and Sales companies marketing consultancy in shirur with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

PNC Mortgage

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Challenge
Reinvent the Realtor experience at key trade shows by encouraging Realtors to abandon their transactional mentality and actively engage on-site to learn more about PNC Mortgages.

Solution
PNC Home Insight is an online tool that guides you through the home buying process from start to finish, making the entire mortgage process easier to understand. Our custom-built environment brought PNC Home Insight to life, immersing attendees in a self-guided, informative journey through the home. Guests were incentivized to participate with prizing that catered to a Realtor’s need – a camera drone capable of creating home fly-over footage.

Execution
Knowing the entrepreneurial nature of Realtors, at the National Association of REALTORS® (NAR) and Triple Play REALTOR® Convention & Trade Expo, we gamified the experience, adding an element of fun and competition. Realtors were able to test their industry knowledge through a series of interactive quizzes highlighting PNC’s Home Insight tools. Upon completion, attendees earned a key – a chance to unlock the door and win the drone.

Results
Although the drone was a primary traffic driver to the booth, realtors were genuinely engaged with the informational quizzes. Compared to previous years, our entertaining and educational approach resonated more deeply with Realtors, most of whom spent 14-17 minutes on average inside the booth and 33-37% opted in to receive additional information.

NAR:

  • 980 registrations
  • 698 Scan to Win
  • 71% rate of completion
  • 14:20 mins average time spent in booth
  • 107 repeat visitors
  • 875 total opt-ins (193 opted in to all 3 quizzes; 37% average opt-in rate for single quiz

Triple Play:

  • 649 registrations
  • 509 Scan to Win
  • 78% rate of completion
  • 17:43 mins average time spent in booth
  • 14 repeat visitors
  • 652 total opt-ins (136 number of attendees who opted in to all 3 quizzes; 33% average opt-in rate for single quiz)

 

marketing consultancy in shirur

 

KAITHAL, Brand Marketing Team, Door To Door sales, Brand Marketing Team in pune, Mall Promotions Advertising, local interactive branding, BTL promotional selling, school promotional selling, housing society promotional selling, Mall promotional selling,

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Business To Business Marketing agent in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business To Business Marketing agent in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Business To Business Marketing agent in pune

Quantitative Services

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.

From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.

 

Quantitative Services include:

  • Survey and questionnaire design
  • Telephone interviewing (CATI)
  • Web studies/ Online surveys
  • Mail surveys
  • Mall, store, trade show and theme park intercepts
  • Central location pre-recruits
  • Home use tests
  • Central location testing
  • Mystery shopping
  • Remote location interviewing

Data Processing and Management Services:

  • Data entry
  • Survey scanning
  • Database management
  • Coding
  • Tabulation

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