retail marketing Professional | door to door marketing Professional kolhapur

August 26, 2019August 26, 2019dilipfulcrum

When it comes to Promotional Marketing and its associated services retail marketing Professional | door to door marketing Professional kolhapur, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!

As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.

Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes

For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.

We do the research on new trends, Marketing and Btl solutions and effective ways of working

we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…

RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers

STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.

Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).

Who are we?

Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.

How can we help?

Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.

We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.

Marketing idea an tips , info , case study

Impacts of Advertising

Market Share

Market share is key metric that helps firms evaluate demand in their market and can be influenced by PR and marketing campaigns.

LEARNING OBJECTIVES

Discuss how companies use market share as a key indicator and tool to increase market competitiveness

KEY TAKEAWAYS

Key Points

Market Share metrics, a desired asset among competing firms, enable firms to judge not only total market growth or decline, but also trends in customers’ selections among competitors.
Losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable and may need to change their advertising tactics or their products.
Pricing strategy is one of the tools that is significant in creating and sustaining market share. Prices must be set to attract the appropriate market segment in significant numbers.

Key Terms

Market Share: The percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
selective demand: The demand for a specific product brand.
primary demand: The demand for an entire product category.

Market Share

Increasing market share is one of the most important objectives of business. Market share is a key indicator of market competitiveness—that is, how well a firm is doing against its competitors. This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market.

Demand

Selective demand refers to demand for a specific brand while primary demand refers to demand for a product category. It enables a company to judge not only total market growth or decline, but also trends in customers’ selections among competitors. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm’s product line, market share trends for individual products are considered early indicators of future opportunities or problems.

Strategies to Create Market Share

2009 Hyundai Sonata: In 2009, Hyundai released a new PR campaign where people who bought new Hyundai cars could return them if they lost their jobs within a year of buying the car.

Research has also shown that market share is a desired asset among competing firms. Management of all firms, large and small, are concerned with an adequate share of the market so that their sales volume will enable the firm to survive and prosper. Pricing strategy is one of the tools that is significant in creating and sustaining market share. Prices must be set to attract the appropriate market segment in significant numbers. Price is important to marketers because it represents the marketers’ assessment of both the value customers see in the product or service, and how much they are willing to pay for a product or service. Competitors often try to gain market share by reducing their prices. The price reduction is intended to increase demand from customers who are judged to be sensitive to changes in price. Price reduction is often seen in newer brands that have to compete with already existing brands. New brands not only require lower prices to penetrate the target market, but they typically require more investment as well. Advertising improved quality on products is another way market share can be affected. Also, making products and services easier to access can increase a firm’s market share. For example, offering products online with easy payment options can increase sales.

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Marketing Ideas 1

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Marketing Management and Strategic Planning

Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

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Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

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Introduction to Business

Principles of Management

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Brand Marketing Companies | Marketing Professional Narayan Peth

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing Companies | Marketing Professional Narayan Peth

employment company in pune

Media and Publishing

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Marketing Professional Narayan Peth

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out of home marketing Professional | face to face marketing consultant in pune

August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing Professional | face to face marketing consultant in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Promoters Jobs

JOB ROLE & SKILLS REQUIRED :

*Organize the store display.
*Achieving budgeted Sales target.
*Assisted customers with product selection and queries.
*Decent Communication skill
*Working Experience as Sales Promoter
*Experience- Electronic Retail Sales
*Traveling around the City and visiting Garment Retail Stores and Inviting them for our upcoming Exhibition in Pune And Mumbai
*Should be familiar with city and willing to travel regularly within the city and to surrounding cities to promote the show.
*Should be good with oral and written communications in English, Hindi and Regional Language
*Those having their own bike / vehicle would be preferred.
*Good Stipend + Work Experience Certificate

Work And Activity

Malls Activity
Retail Activity
In-Shops Activity
Society Activity
Corporate Activity

Job Locations: Pune & Mumbai

Time depend on promoters

Mostly Saturday And Sunday

Pay : Depend on promoters Profile

Send Your Resume : info@fulcrumresources.in

Or Call : 9096311922

out of home marketing Professional | face to face marketing consultant in pune

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out of home marketing Professional | face to face marketing consultant in pune

August 9, 2019August 9, 2019dilipfulcrum

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

Engage with your customers in a meaningful way with brand activations

Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one step ahead of your competitors).

Ultimately, brand activations provide consumers with the opportunity to interact with your brand and engage with it in a meaningful way.

Now that we know why a business might choose to include activations in its marketing strategy, let us clarify exactly what activations are. Activations can be anything from in-store sampling of new products to an inviting sidewalk pop-up shop.

The functions of brand activations

With the help of a big idea which relates to the brand and its service offering, brand activations seek to ignite a demand within the consumer, along with a growing passion and loyalty to the brand.
Brand activations are incredibly strategic in nature and also seek to connect on an emotional level with the potential customer in the right manner, at the right time and at the right place. All of these factors work together in order ensure a bigger chance of the customer feeling connected and committed to the brand, and eventually choosing to make a conversion.
Most brand activations require the consumer to participate in an activity of some kind. It is this participation which provides the brand with a stronger sense of authenticity and makes it easy for the consumer to develop a meaningful connection with it – and create long lasting memories of the essence of the brand.

The benefits of brand activations

The main benefit of brand activations is the chance to connect and engage with your audience. In doing so, you will also be able to learn more about them, communicate with them directly and ask for their opinions, preferences and expectations when it comes to both your brand and the products and services which you offer. The main goal is to initiate and create long lasting relationships with customers, building a sense of trust and loyalty which stands the test of time. In this day and age, the most important part of owning a business is making sure that you are taking the time to actively nurture relationships with existing clients or customers, and to create new, positive relationships with those people who could eventually become your clients or customers.

Are you currently on the hunt for a Activation Agency in South Africa that will be able to provide your business with the high quality, creative brand activations that it deserves? Then look no further than Tradeway! Not only do we specialise in brand activations and promotions, but we also focus our attention on professional experiential marketing and field marketing. For more information on how we can help you, or for a hassle-free quote, please do not hesitate to get in touch with our friendly team of experts

out of home marketing Professional | face to face marketing consultant in pune

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door to door marketing Professional | Marketing Professional in pune

August 9, 2019August 9, 2019dilipfulcrum

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Professional | Marketing Professional in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

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marketing service in Saki Naka

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing service in Saki Naka is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing service in Saki Naka tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing service in Saki Naka

Door to Door Promotions

Door to Door marketing

To the new comers door to door marketing may sound like hectic and less successful idea but we are in this business since last 10 years. We have proven results from our door to door/ face to face marketing campaign. Door to Door marketing means our sales team visits door to door (house hold/ businesses) according to the service or product we have to sell. This is a very powerful way to market the product or services. This brings immediate results and is often seen a powerful tool to create customer relationship and boost sales.

What we do for you?

Finding out target audience.

This is the major task while selling any product or service. Most marketing agencies fail to properly find out the target audience. Thanks to our experience in this field and our research team, we are able to find out the exact target audience according to the product or the service you wish to sell. While finding out the target audience we also focus on finding the target market for your product or service. we also look at all the demographics of the target audiences like their age, gender, income etc, so that this factors can help while planning the sales strategy.

Positioning

We not only sell your product to the customer but also focus on positioning the product in the customers mind, So that in the long run whenever the customer has to buy the product he remembers your brand.

Making sales strategy

Effectiveness of the product

Today in the market there are substitutes available of each and every product. We can’t neglect the fact that the customer using the substitute product and it may be superior to your product in some or the other way. So, we create a strategy to tackle such situations.

Focusing on the positives.

We find out the points on which we can pitch the customer and convince them to buy your product or service. For eg- we can convince them by telling them how your product or service will save their time or if the customer is using the substitute product or service then convincing them and making them understand how your product or service will supplement their currents product.

Creating relevant and unique content

We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.

Creating channel

A proper channel of distribution for the product or the service is must. In this part face to face marketing plays an important role because if you wish that your product should be available at every store in the locality you need to create a strong distribution channel. For this you need to personally visit the stores and convince them to sell your products. We do that for you.

Analysis

You won’t be able to understand about the success of campaign and return on your investment if there is no proper analysis of the data. So, we provide you the proper analysis and report of all our sales and promotion activities and is success.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Chakala, school Marketing Professional, school Marketing Professional, school Marketing Professional in pune, one2one brand Promotion, Rural Experiential sales, Rural promotional activity, , Colleges advertising activities, society advertising activities, Kiosk advertising activities, marketing service in Saki Naka

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school Marketing Professional in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and school Marketing Professional in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

school Marketing Professional in mumbai

Door to Door Promotions

Door to Door marketing

What we do for you?

Finding out target audience.

Positioning

Making sales strategy

Effectiveness of the product

Focusing on the positives.

Creating relevant and unique content

We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.

Creating channel

Analysis

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

Chakala, school Marketing Professional, school Marketing Professional, school Marketing Professional in pune, one2one brand Promotion, Rural Experiential sales, Rural promotional activity, , Colleges advertising activities, society advertising activities, Kiosk advertising activities, school Marketing Professional in mumbai

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marketing Service Provider Agency in kalyani nagar

November 27, 2018November 27, 2018dilipfulcrum

Marketing and Sales companies marketing Service Provider Agency in kalyani nagar with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Door to Door Promotions

Door to Door marketing

What we do for you?

Finding out target audience.

Positioning

Making sales strategy

Effectiveness of the product

Focusing on the positives.

Creating relevant and unique content

We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.

Creating channel

Analysis

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

marketing Service Provider Agency in kalyani nagar

Chakala, school Marketing Professional, one2one brand Promotion, school Marketing Professional in pune, Rural Experiential sales, Rural promotional activity, , Colleges advertising activities, society advertising activities, Kiosk advertising activities,

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school Marketing Professional in pune

November 27, 2018November 27, 2018dilipfulcrum

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, school Marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

school Marketing Professional in pune

Door to Door Promotions

Door to Door marketing

What we do for you?

Finding out target audience.

Positioning

Making sales strategy

Effectiveness of the product

Focusing on the positives.

Creating relevant and unique content

We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.

Creating channel

Analysis

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

Chakala, school Marketing Professional, school Marketing Professional in pune, one2one brand Promotion, Rural Experiential sales, Rural promotional activity, , Colleges advertising activities, society advertising activities, Kiosk advertising activities

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Who are we?

Marketing

Brand Activation

Marketing idea an tips , info , case study

Impacts of Advertising

Impacts of Advertising

Market Share

LEARNING OBJECTIVES

KEY TAKEAWAYS

Key Points

Key Terms

Market Share

Demand

Strategies to Create Market Share

Brand Marketing Companies | Marketing Professional Narayan Peth

employment company in pune

Accounting & Finance Jobs

Manufacturing Jobs

Office, Clerical & Admin jobs

Human Resources Jobs

Retail & Sales Jobs

Call Center & Customer Service Jobs

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Creative & Marketing Jobs

Marketing Professional Narayan Peth

Brand Marketing Companies, Product marketing Program , Fieldwork marketing Agent , retail marketing Professional

Fieldwork marketing Agent , retail marketing Professional, door to door marketing Professional , local marketing Professional , Feet On Street marketing Professional , school Marketing Professional , Theater Marketing Professional, B To B marketing Professional

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Promoters Jobs

JOB ROLE & SKILLS REQUIRED :

Work And Activity

Malls Activity Retail Activity In-Shops Activity Society Activity Corporate Activity

Job Locations: Pune & Mumbai

Send Your Resume : info@fulcrumresources.in

Or Call : 9096311922

out of home marketing Professional | face to face marketing consultant in pune

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Engage with your customers in a meaningful way with brand activations

out of home marketing Professional | face to face marketing consultant in pune

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Field Sales

door to door marketing Professional | Marketing Professional in pune

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing service in Saki Naka

Door to Door Promotions

Door to Door marketing

What we do for you?

Finding out target audience.

Positioning

Making sales strategy

Effectiveness of the product

Focusing on the positives.

Creating relevant and unique content

Creating channel

Analysis

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

MARKETING

ADVERTISING

BRANDING

DESIGN

COPY-WRITING

PR

SOCIAL MEDIA

school Marketing Professional in mumbai

Door to Door Promotions

Door to Door marketing

What we do for you?

Finding out target audience.

Positioning

Making sales strategy

Effectiveness of the product

Focusing on the positives.

Creating relevant and unique content

Creating channel

Malls Activity
Retail Activity
In-Shops Activity
Society Activity
Corporate Activity