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Fulcrum Marketing is a strategic Feet On Street marketing Supplier Santacruz East. Our team of marketing consultants also specialise in marketing planning and Feet On Street marketing for all types of business of any size.
Strategy & Planning
With countless ways to promote your business, the right strategy keeps you on track for the best result.
Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.
Branding
There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.
Consumer Relationship Marketing
In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.
Event Planning & Management
A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.
Media Planning & Strategy
Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.
Implementing a Feet On Street marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Feet On Street marketing Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Feet On Street marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Feet On Street marketing Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Feet On Street marketing,Feet On Street marketing Supplier Santacruz EastGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in Santacruz EastCall Us :-08433772261 | Santacruz East, mumbai |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Feet On Street marketing
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The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Feet On Street marketing Plan and Feet On Street marketing Strategy
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Santacruz East, mumbai
Santacruz East, situated in the centre of Mumbai. The Santacruz railway station on the Mumbai Suburban Railway, the Domestic Terminal (T1) of the Mumbai Airport and one campus of the University of Mumbai are all located in Santacruz East. Santa Cruz is bordered by Vile Parle in north, Khar in south, Juhu in west and Kurla, Bandra in east. Further it divided in two areas namely Santa Cruz East and West by the Mumbai Suburban Railway line. The Milan Subway and Khar Subway connect these two areas (Santa Cruz East and West), passing under the rail line. Due to Milan flyover the connectivity between these two locality have approved. The Western express highway passes through Santacruz East. Sunder Nagar, P&T Colony, Agripada, Anand Nagar, Chaitanya Nagar, Vakola, Kalina, Vidya Nagari, Yashwant Nagar are its neighbouring localities. Airport Authority of India which consists of the Mumbai Airport and Air India Colony also lies in the walking distance. The Western Express Highway is passing through the locality of Santa Cruz East. It is homes to many famous landmarks such as University of Mumbai and Our Lady Of Egypt Church. It has close proximity to corporate hub of Bandra Kurla Complex which is located at a distance of 3.4 km via CST Road/Santacruz-Chembur Link Road.
Connectivity
The major roads which are passing through Santa Cruz are the Western Express Highway, Santacruz- Chembur Link Road, Kalina-Kurla Link Road and the Nehru Road.
It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 4.4 km via Western Express Highway.
Santacruz is the major and nearest railway station to Santacruz East on the Mumbai suburban railway on the Western Line and Harbour Line which is located at a distance of 1.4 km via Jawaharlal Nehru Road. Other nearby railway stations are Ville Parle, Khar, Bandra Terminus, and Bandra.
Factors for growth in the past
MMRDA has built a Skywalk for pedestrians stretching from Podar School Complex (West Santa Cruz) to Western Express Highway (East Santa Cruz) which reduced the traffic congestion in the area as well as commuting time for the commuters use this stretch to reach their work place.
In order to give relief to the passengers from the share autorickshaws, the BEST has started a special bus service from Kurla West to Santacruz station East during peak hours. It will be a huge benefit for those who want to travel from Kurla to Santacruz.
Proposed and Planned Infra
In a major boost to citys infrastructure, MMRDAs elevated corridor project connecting the western suburbs with the east has got clearance from Central Railway. The corridor work towards providing seamless connectivity to the eastern suburbs, and will reduce the travel time from the east to Bandra-Kurla Complex (BKC) by 30 minutes and the distance by 3 km.
The Slum Rehabilitation Authority (SRA) has floated tenders for the first time for the redevelopment work of the slums in Santacruz (east). This move is expected to benefit the slum dwellers after completion of their redevelopment work.
Line 3 of the Mumbai Metro, also referred to as the ColabaBandra-SEEPZ line, is a part Mumbai Metro of which construction has been initiated. When completed, the 33.5-km long line will be the first underground metro line in Mumbai after Kolkata Metro Line-2.
Infra Development (Social & Physical)
The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are SSC School Santacruz East, New Model English High School, EuroKids, B.M.C Bakola School, Patuck Technical High School, Municipal School Yogiraj Ashram, Air India Modern School, Rameshwaram English Medium School, St. Charles High School among few.
The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include T2 Beacon Mumbai, Kishish Kunj, The Orchid Hotel, Trident Hotel, ITC Maratha, Hotel Golden Sagar and many more.
The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Lucky Mansion, M&R Shopping Mall, Link Square Mall Bandra West, Surve Shopping Mall, Kings Mini Mall, Phoenix Market City, and Sai Shopping Centre.
The locality has super specialty, multi-specialty and general hospitals. Kalina Hospital, University Hospital, Sahyog Welcare Hospital, Care Hospital, City Hospital & Research Centre, and Kohinoor Hospital to name a few.
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