Tag:  Rural sales selling

one 2 one Marketing Professional in navi mumbai

Marketing and Sales companies one 2 one Marketing Professional in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Ultimate Marketing Activations – Boost Sales with Experiential Marketing

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To understand anything about experiential marketing and brand activations, one only has to look back at the experience New York’s sportscaster, Bill Mazer, used to offer his fans every Sunday night in his “Sports Fantasy” segment. This television programme was more than just your regular reality TV show or sports game. The show revolved around giving “arm chair athletes” the opportunity to really experience the game, the glory and all the excitement that comes with being in the hot seat: the hero.

Bill Mazer’s Sports Fantasy isn’t the only ultimate sports marketing activation that we have seen enjoy such great success, and it certainly won’t be the last. What is it about such experiential marketing or brand activations that boosts sales and promotes customer loyalty? Is it really that effective and is it only aimed at the sports world? First and foremost, experiential marketing can benefit any business and while it has been wildly successful in the sporting world, it has also churned out phenomenal sales figures in a multitude of other industries.

Let’s take a look at why experiential marketing is such a huge success:

  • It presents the opportunity for product trials at the best possible time – when a consumer is primed to buy. Consumers who want to get involved and experience your products and services are half way there already. Providing them with the opportunity to try out your product is the best way to close the sale.
  • It creates hype around your brand and of course a media buzz – experiential marketing is the ultimate solution for companies and brands looking to create a buzz. You can expect those involved to Tweet, Instagram and even post on Facebook about their experience and that’s a great deal of exposure for you right there.
  • Consumer imaginations and aspirations are resonated – consumers have a desire to have unique brand experiences, especially if it is something they are passionate about or interested in. Providing fun, interesting and memorable brand experiences is the best way to get consumers talking about you, remembering you and recommending you to family and friends.
  • Experiential marketing is measurable. This means you can translate consumer reactions into valuable data that the brand can use for future marketing and sales drives.
  • It’s a great way to start a dialogue with your most loyal consumers and keep it going. Keeping in touch with your target audience is essential if you want your business to grow while continuing to meet their needs. Experiential marketing provides the ultimate way of communicating with your consumers and finding out what they want and need as they grow and develop with your brand.

 

one 2 one Marketing Professional in navi mumbai

 

Local Marketing, one 2 one Marketing Professional, retail selling, one 2 one Marketing Professional in pune, Rural Promotions Experiential, Rural sales selling, , Colleges engagement interactive, society engagement interactive, Kiosk engagement interactive,

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one2one Marketing Service Provider Agency in navi mumbai

Marketing and Sales companies one2one Marketing Service Provider Agency in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Coordinator Job in Pune

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one2one Marketing Service Provider Agency in navi mumbai

 

face2face Marketing, one2one Marketing Service Provider Agency, onground sales, one2one Marketing Service Provider Agency in pune, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential,

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marketing Solutions in kothrud

Marketing and Sales companies marketing Solutions in kothrud with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Understanding Customer Lifetime Value

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How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of the most useful calculations is the company’s customer lifetime value or CLV. As the term implies, the customer lifetime value represents the total amount of money that a particular customer is likely to spend over his or her lifetime. It’s easy to see how CLV can be used to help predict future revenues for a company.

How To Compute Customer Lifetime Value

There is a myriad of ways to calculate customer lifetime value, but the simplest one involves just three components: the average order value, the purchase frequency, and the customer lifetime length.

The average order value represents how much money the typical customer spends when he or she is placing an order. The quickest way to determine this figure is to take the total revenues for a given time period (i.e., per week, per month, per quarter, per year) and divide it by the number of orders in that time period.

The purchase frequency represents how often a typical customer makes a purchase with your company. This can be computed by taking the total number of orders in a given time period and dividing it by the total number of customers in that time period.

The customer lifetime length represents the length of the time period during which the typical customer makes purchases from your company. Unless a company possesses several years’ worth of sales data, this value can be difficult to calculate. For new businesses, the assumed customer lifetime length is usually about three years.

When you multiply these three metrics together, you get the customer lifetime value.

Here’s an example: Let’s say that you own a candy store and you want to determine the CLV of your business. When you scour your purchase records, you discover that the average order value is $12.50 and that each customer places 2.5 orders on average each month. You would multiply $12.50 and 2.5 to get $31.25, which is the average customer value per month. If you assume a customer lifetime length of three years, you would then multiply $31.25 by 36 (the number of months in three years) to get a customer lifetime value of $1,125.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing Solutions in kothrud

 

JB Nagar, Colleges Marketing operation, retail selling, Colleges Marketing operation in pune, Rural Promotions Experiential, Rural sales selling, , Colleges engagement interactive, society engagement interactive, Kiosk engagement interactive,

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marketing Services in pune cantonment

Marketing and Sales companies marketing Services in pune cantonment with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Online Brand

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on “Online Branding for Startups” with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

Authority Rules

Social media and interaction are great branding tools today, but they’ve also become very common. Everyone has access to them and is likely sharing, liking and linking just as much as you are. You have to stand out amongst the rest of the noise. How do you do this? As Mark told us, “people trust perceived authority”. People gravitate towards trusted sources and thought leaders in any given topic. This is why the books on Oprah’s book list receive such high sales number, or why Steve Blank has 79,000 Twitter followers. People trust those people who are authorities in a certain subject area, and therefore, are more likely to buy the products they suggest or follow the advice they provide. Establishing that you have some specialty knowledge in your topic can help you stand out from the white noise of bland retweets and iterations of others’ comments and quotes. Creating a rapport with your audience of trust shows them that you’re reliable, and someone who’s advice is to be trusted. If they follow your tip, procedure, etc, things will be okay.

Google+ is Very Much Alive

Google+, remember that thing? It’s probably the social platform that usually falls to the bottom of your Update To-Do List. Well, start paying attention because it is very much a part of your online branding. Turns out personal Google+ profiles have page rank. Duh, it’s Google. Did we really think the king of search would create something that wasn’t integrated into their algorithms? Creating a personal page, or a community page on Google for your favorite topic or a brand page has an effect on your search rankings. Having a presence on Google+ allows Google to track more data on your content, as well as who and how many people are sharing it. Witness the personalization of search. The bigger your network on Google+, the more they pump up your stuff. This is also where Google Authorship comes in. Linking your Google+ page to your created content allows Google Authorship to post your picture and byline in the search listing. It can also help you understand how your content appears in search with analytics around your authorship.

Panda and Penguin Rule

Google has a bit of a love affair with naming their algorithms after cuddly animals that start with the letter “P”. Panda, created in 2011, and Penguin, created in 2012, are the names of Google’s algorithms that sought to cut down on SEO ninjas. Panda aimed to lower the rank of low quality sites where content was thin or weak. Penguin then decreased the search rankings for sites that violated SEO techniques with keyword stuffing, link stuffing and duplicate content. People that were just throwing a bunch of keywords into their sites or code into the backend to increase search, were shown who’s boss with Google’s improved algorithms. What this mean, is that site with quality content are naturally becoming better ranked sites with Google’s increasing precision in their calculations. Still, for the SEO tricks that you are using in your sites, be aware of Google’s constantly changing algorithms and adjust accordingly. Or Google’s next “Puffin” (let’s say for fun sake) could mean defeat for your online presence.

Attention is the New Currency

Mark told us “you have an average of eight seconds to retain an audience,” and in reading this sentence you just lost half of that. Keywords themselves are not enough anymore. You need strong taglines that draw in an audience, and you need strong content to maintain their attention longer than it takes a bull to knock off a cowboy. Mark says this requires:

1)    Authoritative content 2)    Natural links (These are inbound links site owners didn’t create as part of their “link building” campaign.) 3)    Active social engagement

Create good content. Be earnest in sharing this content, and engaging with your audience. Ultimately, there is no single secret that makes you top dog in search (unless maybe you’re Larry Page’s best friend), but consistent content and insight in your specific topic can help your online branding. Mark reminded us through the day “it’s not the brand name or logo that ultimately draws people, it’s who the people, content creators and thought leaders are who hold authority that draw an audience.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing Services in pune cantonment

 

Eksar Colony, campus Marketing Professional, onground sales, campus Marketing Professional in pune, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential,

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retail Store Marketing Service Provider Agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, retail Store Marketing Service Provider Agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

retail Store Marketing Service Provider Agency in pune

An opportunity or a distraction for brand managers?

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It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling proportion of this year’s sales were placed on a mobile device (estimated mobile purchases on Singles Day were 80 percent in 2016, compared with 68 percent in 2015 and 43 percent in 2014). And while e-commerce is getting the headlines, the interplay between online and offline shopping experiences shouldn’t be overlooked.

It is the willingness (indeed preference) of many Chinese consumers to purchase on a mobile device that enables the phenomenon of online to offline (O2O), one of the fastest growing sales and marketing opportunities in China. Fuelled in particular by the mobile payment boom, Chinese consumers are increasingly ready to engage and transact through their devices. Yet looking at recent data (eMarketer: China O2O Commerce, August 2016) it is food service, transportation and travel that dominate adoption. So as today’s marketers jump to develop O2O strategy and programs, the big question to ask is this: With current mobile payment behavior driven by services, where can or should consumer brands fit in?

We would contend that brands should look toward the existing consumer adoption of O2O, which has been services-driven, and identify where they too can provide services or utilities in order to establish engagement. To do this marketers must better understand the consumers’ product interactions in the context of their shopping missions and consumption habits.

Here are five considerations for brands wishing to exploit O2O:

Get intimate: By better understanding the target consumer’s shopping journeys and behavior, marketers can establish where opportunities exist to activate O2O. Ultimately, what O2O represents is the deliberate connection by brands of consumers’ digital actions to a physical action in-store. A simple example could be better understanding mobile search behavior and connecting “buying terms” with drive-to-store offers rather than continuing the journey with mobile content. By knowing where consumers are in the purchase path, we can activate the right content to deliver in-store traffic.

Get social: While many brands have done a great job building relationships with consumers through social channels such as WeChat, few are using this engagement to trigger purchase. Brands with great content should look to continue the dialogue further along the purchase journey. Many brands jump straight to price discounts as the most tried and tested method of stimulating O2O, but this model isn’t sustainable for long-term brand health. In its simplest form brands can formulate a dialogue with consumers that includes great product experience and highlights in-store availability. For example several brands in the cooking products category have done a great job stimulating recipe conversations—they just need a nudge to then work with a retail partner and make these recipes easy to shop in-store.

Get through barriers: Product complexity, increased competition, limited distribution, low category traffic—whatever the barrier, O2O can offer solutions for brand marketers to improve the product experience. For example, O2O can assist shoppers through range complexity, which has long been claimed by retailers and suppliers as a barrier to purchase. By arming consumers with the information they need to make an informed purchase before they go into the store, then continuing to make mobile content available at the point of purchase, the shopper’s choice is made simpler. Get connected: One of the biggest challenges for brand marketers is their limited integration into retail channels. Yet opportunities exist to provide points of connection from online to offline. Think in terms of joining the dots with consumers through your communication channels; outdoor advertising that contains a QR-based call to action highlighting availability, in-store or on-pack materials that reinforce the offer and finally coupon recognition by the retailer’s point of sale system. Once marketers get intimate with their consumers and understand their journey, they can create truly seamless and natural connections.

Get servicing: As described earlier, if service-based experiences are driving adoption of O2O, brands can look to partner with services in their consumer’s current O2O journeys. Think about a consumer using Dianping to search and book a restaurant. A beverage brand could deliver an offer associated with specific restaurants. The offer becomes a good reason for someone to choose the restaurant and creates an additional channel for the beverage brand. Taken a step further in-restaurant communications could promote the brand’s WeChat thereby driving increased engagement and further opportunity to maintain the O2O cycle.

retail sales, retail Store Marketing Service Provider Agency, retail Store Marketing Service Provider Agency in pune, retail selling, Rural Promotions Experiential, Rural sales selling, , Colleges engagement interactive, society engagement interactive, Kiosk engagement interactive

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Store Marketing Supplier in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Store Marketing Supplier in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Store Marketing Supplier in pune

Should Brands Host Experiential Marketing Events For Customers AND Employees?

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Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting an experiential marketing event for employees a waste of time and resources?

Sharing Information During Experiential Marketing Events For Employees

A study conducted by Jack Morton Worldwide revealed that employees respond well to experiential marketing events hosted by their employers. Most employees believe employers should share important information with the rest of the company at this type of event. In fact, when asked how they preferred to receive important company information from their employers, employees ranked “live experiences” second behind “directly from a manager.”

These employees don’t just prefer hearing crucial information in a live setting, they also think they would be able to absorb the information better when it is presented in this environment. This could be because they have the opportunity to ask questions about what is being presented, which helps them gain a deeper understanding of the topic being discussed. Even if they don’t ask a question, other employees might, and the answers to these questions can clear up questions on everyone’s minds.

Experiential Marketing Events As Rewards For Employees

Employers should consider hosting experiential marketing events when they have important information to share with their employees. But, this is not the only time that an event is appropriate. Some employers host experiential marketing events for their employees when they want to reward them for their hard work. For example, if the company meets all of its annual goals, they may host an event with fun activities to thank their employees for exceeding all expectations.

Saying thank you to employees in this manner is a great way to show employees how valuable they are to the company. Employees are more motivated and engaged with their work when they feel appreciated, so this type of gesture can pay off in a major way.

Training Opportunities During Experiential Marketing Events

Companies that are launching a new product line should also consider hosting experiential marketing events for their employees. Employees should be trained on new products and services before they launch to ensure that they understand the direction the company is heading in and are able to communicate with customers about the new offerings. Instead of sending employees an email or showing them a boring PowerPoint presentation, host an experiential marketing event to train your employees.

For example, let’s say you are launching a new tablet device. Host an event for employees and let them test out the new product and ask questions about its capabilities before it hits the market. It’s much easier for employees to learn when they have this type of hands-on training—especially in a relaxed, event setting. Everyone from the sales team to the accountants will be able to confidently communicate with people outside of the organization about the new product after attending this type of event.

Although it’s not necessary to host an experiential marketing event every time a new product is launched, it is a good idea to consider training employees in this setting when a new product line or complex product is being released. This is also a great way to train new employees, but if you only onboard a few employees at a time, it may not be feasible to implement this strategy.

Tips For Hosting Experiential Marketing Events For Employees

As you can see, there are many reasons to consider hosting an experiential marketing event for your employees. If you decide to host an event for your employees, there are a few tips to keep in mind to ensure it is a success.

Since this for your employees, think of a way to incorporate them into the event. For example, if part of your company’s mission is to give back to the community, recognize a few employees who are fulfilling this mission. Talk about how these employees have contributed to the community and thank them for their efforts. This is a great way to make the employees the center of attention.

Many brands hire third party marketing agencies to help plan the experiential marketing event for their employees. This is recommended because planning an experiential marketing event requires a unique skillset, so it’s best to call upon the experts. But, even though you are working with a third party agency, let your employees participate in the planning process if they’re interested. Ask employees from various parts of the business if they would be interested in sharing ideas for the upcoming event. Even though the event is being hosted for the employees, there’s no reason why they can’t recommend ways to make it more fun or effective. In fact, they will appreciate that you are asking for input because you are so committed to hosting a successful event for them.

Whatever you do, make sure the event that you plan for your employees is inclusive. There’s nothing more demoralizing than finding out that you were not one of the employees invited to attend a company event. If the event is for all employees that were recently hired, make sure every new employee is invited. If it’s for the sales department, every salesperson should be on the list.

Interactive Advertising, Store Marketing Supplier, Store Marketing Supplier in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential

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one 2 one Marketing Professional in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one 2 one Marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one 2 one Marketing Professional in pune

Ultimate Marketing Activations – Boost Sales with Experiential Marketing

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To understand anything about experiential marketing and brand activations, one only has to look back at the experience New York’s sportscaster, Bill Mazer, used to offer his fans every Sunday night in his “Sports Fantasy” segment. This television programme was more than just your regular reality TV show or sports game. The show revolved around giving “arm chair athletes” the opportunity to really experience the game, the glory and all the excitement that comes with being in the hot seat: the hero.

Bill Mazer’s Sports Fantasy isn’t the only ultimate sports marketing activation that we have seen enjoy such great success, and it certainly won’t be the last. What is it about such experiential marketing or brand activations that boosts sales and promotes customer loyalty? Is it really that effective and is it only aimed at the sports world? First and foremost, experiential marketing can benefit any business and while it has been wildly successful in the sporting world, it has also churned out phenomenal sales figures in a multitude of other industries.

Let’s take a look at why experiential marketing is such a huge success:

  • It presents the opportunity for product trials at the best possible time – when a consumer is primed to buy. Consumers who want to get involved and experience your products and services are half way there already. Providing them with the opportunity to try out your product is the best way to close the sale.
  • It creates hype around your brand and of course a media buzz – experiential marketing is the ultimate solution for companies and brands looking to create a buzz. You can expect those involved to Tweet, Instagram and even post on Facebook about their experience and that’s a great deal of exposure for you right there.
  • Consumer imaginations and aspirations are resonated – consumers have a desire to have unique brand experiences, especially if it is something they are passionate about or interested in. Providing fun, interesting and memorable brand experiences is the best way to get consumers talking about you, remembering you and recommending you to family and friends.
  • Experiential marketing is measurable. This means you can translate consumer reactions into valuable data that the brand can use for future marketing and sales drives.
  • It’s a great way to start a dialogue with your most loyal consumers and keep it going. Keeping in touch with your target audience is essential if you want your business to grow while continuing to meet their needs. Experiential marketing provides the ultimate way of communicating with your consumers and finding out what they want and need as they grow and develop with your brand.

Local Marketing, one 2 one Marketing Professional, one 2 one Marketing Professional in pune, retail selling, Rural Promotions Experiential, Rural sales selling, , Colleges engagement interactive, society engagement interactive, Kiosk engagement interactive

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one2one Marketing Service Provider Agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one2one Marketing Service Provider Agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one2one Marketing Service Provider Agency in pune

Coordinator Job in Pune

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face2face Marketing, one2one Marketing Service Provider Agency, one2one Marketing Service Provider Agency in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential

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Colleges Marketing operation in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Colleges Marketing operation in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Colleges Marketing operation in pune

Understanding Customer Lifetime Value

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How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of the most useful calculations is the company’s customer lifetime value or CLV. As the term implies, the customer lifetime value represents the total amount of money that a particular customer is likely to spend over his or her lifetime. It’s easy to see how CLV can be used to help predict future revenues for a company.

How To Compute Customer Lifetime Value

There is a myriad of ways to calculate customer lifetime value, but the simplest one involves just three components: the average order value, the purchase frequency, and the customer lifetime length.

The average order value represents how much money the typical customer spends when he or she is placing an order. The quickest way to determine this figure is to take the total revenues for a given time period (i.e., per week, per month, per quarter, per year) and divide it by the number of orders in that time period.

The purchase frequency represents how often a typical customer makes a purchase with your company. This can be computed by taking the total number of orders in a given time period and dividing it by the total number of customers in that time period.

The customer lifetime length represents the length of the time period during which the typical customer makes purchases from your company. Unless a company possesses several years’ worth of sales data, this value can be difficult to calculate. For new businesses, the assumed customer lifetime length is usually about three years.

When you multiply these three metrics together, you get the customer lifetime value.

Here’s an example: Let’s say that you own a candy store and you want to determine the CLV of your business. When you scour your purchase records, you discover that the average order value is $12.50 and that each customer places 2.5 orders on average each month. You would multiply $12.50 and 2.5 to get $31.25, which is the average customer value per month. If you assume a customer lifetime length of three years, you would then multiply $31.25 by 36 (the number of months in three years) to get a customer lifetime value of $1,125.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

JB Nagar, Colleges Marketing operation, Colleges Marketing operation in pune, retail selling, Rural Promotions Experiential, Rural sales selling, , Colleges engagement interactive, society engagement interactive, Kiosk engagement interactive

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campus Marketing Professional in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, campus Marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

campus Marketing Professional in pune

Online Brand

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on “Online Branding for Startups” with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

Authority Rules

Social media and interaction are great branding tools today, but they’ve also become very common. Everyone has access to them and is likely sharing, liking and linking just as much as you are. You have to stand out amongst the rest of the noise. How do you do this? As Mark told us, “people trust perceived authority”. People gravitate towards trusted sources and thought leaders in any given topic. This is why the books on Oprah’s book list receive such high sales number, or why Steve Blank has 79,000 Twitter followers. People trust those people who are authorities in a certain subject area, and therefore, are more likely to buy the products they suggest or follow the advice they provide. Establishing that you have some specialty knowledge in your topic can help you stand out from the white noise of bland retweets and iterations of others’ comments and quotes. Creating a rapport with your audience of trust shows them that you’re reliable, and someone who’s advice is to be trusted. If they follow your tip, procedure, etc, things will be okay.

Google+ is Very Much Alive

Google+, remember that thing? It’s probably the social platform that usually falls to the bottom of your Update To-Do List. Well, start paying attention because it is very much a part of your online branding. Turns out personal Google+ profiles have page rank. Duh, it’s Google. Did we really think the king of search would create something that wasn’t integrated into their algorithms? Creating a personal page, or a community page on Google for your favorite topic or a brand page has an effect on your search rankings. Having a presence on Google+ allows Google to track more data on your content, as well as who and how many people are sharing it. Witness the personalization of search. The bigger your network on Google+, the more they pump up your stuff. This is also where Google Authorship comes in. Linking your Google+ page to your created content allows Google Authorship to post your picture and byline in the search listing. It can also help you understand how your content appears in search with analytics around your authorship.

Panda and Penguin Rule

Google has a bit of a love affair with naming their algorithms after cuddly animals that start with the letter “P”. Panda, created in 2011, and Penguin, created in 2012, are the names of Google’s algorithms that sought to cut down on SEO ninjas. Panda aimed to lower the rank of low quality sites where content was thin or weak. Penguin then decreased the search rankings for sites that violated SEO techniques with keyword stuffing, link stuffing and duplicate content. People that were just throwing a bunch of keywords into their sites or code into the backend to increase search, were shown who’s boss with Google’s improved algorithms. What this mean, is that site with quality content are naturally becoming better ranked sites with Google’s increasing precision in their calculations. Still, for the SEO tricks that you are using in your sites, be aware of Google’s constantly changing algorithms and adjust accordingly. Or Google’s next “Puffin” (let’s say for fun sake) could mean defeat for your online presence.

Attention is the New Currency

Mark told us “you have an average of eight seconds to retain an audience,” and in reading this sentence you just lost half of that. Keywords themselves are not enough anymore. You need strong taglines that draw in an audience, and you need strong content to maintain their attention longer than it takes a bull to knock off a cowboy. Mark says this requires:

1)    Authoritative content 2)    Natural links (These are inbound links site owners didn’t create as part of their “link building” campaign.) 3)    Active social engagement

Create good content. Be earnest in sharing this content, and engaging with your audience. Ultimately, there is no single secret that makes you top dog in search (unless maybe you’re Larry Page’s best friend), but consistent content and insight in your specific topic can help your online branding. Mark reminded us through the day “it’s not the brand name or logo that ultimately draws people, it’s who the people, content creators and thought leaders are who hold authority that draw an audience.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Eksar Colony, campus Marketing Professional, campus Marketing Professional in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential

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